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One Publicity Tactic Isn't Enough: The Value of an Integrated Strategy

By Steve Flynn, SVP, National Publicity

AGM _magic_

  • Our Experiential team activated for our client Heineken at Ireland’s Electric Picnic in September. The sold-out three-day festival attracted over 70,000 attendees. We created the concept for and produced "The Stradbally Inn," showcasing Heineken's range of stouts, along with live music that we booked, to a consistently packed crowd.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • A combined Facebook and Instagram subscription is coming to European users in the next few weeks, enabling an ad-free experience in both services for €9.99/mo (US $10.60/mo). (9TO5mac)

  • Disney has agreed to buy Comcast's one-third stake in Hulu for US $8.61B. (CNBC)

  • Sky News Australia is the second-fastest growing news publisher on YouTube globally. (Media Week)

  • White House drops an AI regulation bombshell with 10 key provisions in order to to protect how AI affects American citizens. (Mashable)

  • Britain publishes 'Bletchley Declaration' on AI safety. (Reuters)

Audiences

  • Almost half of US Gen Z viewers want less sex on screen, study finds. (The Guardian)

  • Over three-quarters (78%) of Gen Z Aussies have taken a day off work due to work-related stress, a huge leap compared to Gen X (38%) and Baby Boomers (17%) at the same age. (Campaign Brief)

  • The "Killers of the Flower Moon" film is so long that some exhibitors stuck an intermission in it. Fans liked it, the studio not so much. (Variety)

  • 46% of US Gen Z adults have unfollowed a celebrity on social media due to their political views, a share much higher than that of millennials (34%) and all other generations. (Morning Consult Pro)

  • Taiwan is seeing significant premium VOD subscriber and engagement growth, with 315,000 net new SVOD subs added in Q3 2023, bringing reach to a total of 5.8M subscriptions, up 6% quarter-on-quarter. (Deadline)

Platforms

  • Instagram is testing another new sticker option with a photo cut-out process that enables you to make stickers out of objects within your images. (Social Media Today)

  • Instagram is adding polls in comment streams on feed posts and reels. (Social Media Today)

  • Threads is adding polls and gifs as it continues to expand its engagement options. (Social Media Today)

  • X launches a new US $3/mo Basic tier and US $16/mo Premium+ no-ad subscription tier. (9TO5mac)

  • Paramount's new connected TV ad tech update gives more programmatic controls. (Ad Age)

  • X has shut down the Circles feature, which allowed users to post to a small, exclusive audience. (Tech Crunch)

  • Max’s standard no-ads plan is dropping 4K ultra HD content, reducing concurrent streams from three to two. (Variety)

Content

  • “Five Nights at Freddy’s,” Universal and Blumhouse‘s adaptation of the popular video game, debuted with US $80M in North America and US $132M globally. (Variety)

  • Sesame Workshop will drop the magazine-style format of the long-running children's show "Sesame Street" in 2025 in favor of a longer narrative-driven style, paired with a new animated series "Tales From 123." (Hollywood Reporter)

  • After its season 7 release, "Big Mouth" joins Netflix Top 10 most popular shows. (Collider)

  • Emily Blunt’s new movie, "Pain Hustlers," officially dethroned Jennifer Lawrence’s "No Hard Feelings" as the most popular film on Netflix. (Purewow)

  • The amount spent on Australian dramas by streaming companies has fallen by 11% or $47m AUD ahead of the government’s promised introduction of local content obligations. (The Guardian)

  • Big Brother returned to UK screens for the first time in five years, but the iconic reality show failed to premiere with a big bang for ITV. (Deadline)

_Tech_ _&_ AI

  • The Beatles’ final song "Now and Then," debuted last week through the power of artificial intelligence. (The Verge)

  • Alphabet's Google has agreed to invest up to US $2B in the artificial intelligence company Anthropic. (Yahoo Finance)

  • Apple announced "Scary Fast" event to roll out new Macs. (Bloomberg)

  • Apple announces new M3 chips and cuts the price of the entry-level MacBook Pro. (CNBC)

  • Scarlett Johansson hits AI app with legal action for cloning her voice in an ad. (The Verge)

  • Brave responds to Bing and ChatGPT with a new ‘anonymous and secure’ AI chatbot. (The Verge)

Location-based _entertainment_

  • The Nintendo Museum's sign in Uij City has been officially revealed. (Nintendo)

  • Pittsburgh’s Planning Commission approved The Andy Warhol Museum’s new US $45M entertainment venue in the city’s North Shore. (Triblive)

  • Saudi Arabia set to host the World Cup in 2034 after Australia declines to lodge a bid. (CBS Sports)

  • Game 1 of the Diamondbacks-Rangers World Series averaged a 4.6 rating and 9.17M viewers on FOX (9.35M across all Fox platforms), marking the lowest rated and least-watched Game 1 of the Fall Classic on record. (Sports Media Watch)

  • Six Flags, Cedar Fair strike merger deal, creating US $8B theme park giant. (Hollywood Reporter)

  • The Mumbai Film Festival returned after a four-year hiatus with a leadership team that is fully female. (THR)

_Travel_ & hospitality

  • Las Vegas hotel workers threaten strike against MGM, Caesars and Wynn Resorts. (Skift)

  • Hilton Worldwide Holdings Inc entered into a partnership with Hallmark Channel to create Christmas-themed suites inspired by Hallmark’s “Countdown to Christmas” movies. (Daily Lodging Report)

  • Planned theme park travel in the next year is slowing, suggesting more than just seasonality. One-third of U.S. adults said they plan to go to a theme park in the next year, down from 40% in June. (Morning Consult Pro)

  • By investing in robust data management systems, leveraging employee data and prioritizing guest experience improvement, European travel and hospitality brands can make significant strides towards achieving true personalisation. (ArtificialIntelligence-News)

  • The Ritz-Carlton commissioned a travel poster series by Artist Louis-Nicolas Darbon and portraits signed by Sir Lewis Hamilton and George Russell. (Hotel News Resource)

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