Check out the latest Knowledge posts from AGM Leaders:

SEO in an AI-powered Search World

by Arlene Wszalek, EVP, Strategy & Innovation and Ardalan Salam, VP, Data & Technology

The AGM A - Z of SXSW 2023

by Jonny Davis, EVP Brand Experience; Paddy Davis, EVP Brand Experience; and Ardalan Salam, VP Data & Technology


In a hurry? Here's our pick of the top news items of the week.

  • While the eight leading video streaming services have US brand awareness of over 90%, far fewer viewers are able to articulate brand propositions for these services. (Media Post)

  • Cinema ads outperform TV, CTV and digital by four to seven times. (AdAge)

  • OpenAI released GPT-4, a multimodal update allowing the chat bot to operate within multiple kinds of input, like video, images and sound. (Search Engine Journal)

  • Microsoft has opened up its AI-powered Bing chatbot to all users, waiving its waitlist requirement. (Tech Crunch)

_Agency_ updates

  • Our Brand Experience team brought teens together for the Ignite by 4-H activation. Through a showcase of projects, programming, and people, teens were able to connect, explore, experience, and engage with their inner sparks.

_Interesting_ campaigns / creative

  • “Our Place In Space” is an experiential sculpture trail of our solar system that includes an interactive AR app. (OPIS)

  • To launch their UEFA Champions League sponsorship, Lay's recruited French soccer star Thierry Henry to surprise Barça fans at home on game day, asking to watch a match with them. They had to have Lay’s chips on hand, or he was off to the next house. (AdAge)

  • Australia’s Golden Outback’s latest campaign hired influencers not to post about their trip to the Esperance region, giving them the chance to better connect with the location – becoming “unfluencers” in the process. (Campaign Brief)

  • An ad for the new +Play by Verizon subscription aggregator service features characters from Netflix, Showtime and more in a mash-up to recreate The Beatles’ “All Together Now” (YouTube)

  • United Airlines hired its first Chief Trash Officer, Oscar the Grouch, to promote its sustainable aviation fuel initiative. (United)


  • More than 1 in 3 US adults (35%) plan to watch this year’s NCAA men’s tournament, an increase of 6 percentage points from 2022. (Morning Consult)

  • In February, 7% of US adults considered themselves avid fans of esports, lower than the 21% who identified as avid fans of sports in general. (Morning Consult)

  • 3 in 5 US adults are comfortable attending a sporting event — a new high since tracking began. (Morning Consult)

  • The average American juggled 6.7 subscriptions in 2022, up from 4.2 in 2019. (AP)

  • In 2022, the average age of Las Vegas visitors was 40.7 years, down from 43.2 years in 2021. The 2022 visitor profile also continues to be more ethnically diverse, with higher rates of Asian/Asian American and Hispanic/Latino visitors. (LVCVA)

  • 30% of US adults have travel plans during Spring Break this year, and they're planning fewer road trips and more international travel. (Morning Consult)

  • 1 in 3 Gen Alpha parents buy theme park tickets for their kids at least once every three months. (Morning Consult)


  • Netflix is reevaluating its advertising strategy, considering either building its own ad tech or pivoting away from its partnership with Microsoft. (Digiday)

  • Over half of US subscribers to the top 16 SVODs view Netflix, Hulu, and Disney+ as essential and Epix Now, Apple TV+, and Peacock as least essential. (Advanced TV)

  • Twitter is planning to extend long form tweets, currently only available to Blue subscribers, from 4K characters to 10K. (Social Media Today)

  • Universal Music and Deezer have announced their alliance to investigate “potential new economic models for music streaming that more fully recognize the value artists create." (Complete Music Update)

  • Paramount+ will launch its first mobile-only subscription plan in Mexico and Brazil beginning April 18. (Variety)

  • Uber is launching a self-service cartop ad platform, letting businesses create and manage their own cartop advertising campaigns. (Insider)

  • Paramount is set to open an online store featuring exclusive merchandise from popular TV show "Yellowstone." (THR)

  • Sling TV introduced new features for sports fans, including picture-in-picture mode and an iOS widget for easier access to content. (Tech Crunch)

  • YouTube TV is increasing its base price from $64.99 to $72.99/mo, citing rising content costs. (Streamable)

  • TikTok is rolling out a "refresh" feature so users can get rid of video recommendations that no longer feel relevant. (Engadget)

  • Amazon is discontinuing its Kindle Newsstand service for magazines and newspapers. (The Verge)

  • YouTube is launching its multiview feature early to let fans watch up to four NCAA Men’s Basketball Tournament games at the same time. (Streamable)


  • The financial unraveling of the once-thriving regional-sports TV industry could hasten the shift to a direct-to-consumer model for live sports. (WSJ)

  • The Last of Us is bigger than House of the Dragon, averaging over 30M viewers compared to 29M viewers over the course of HOTD's run. (THR)

  • “Scream VI” collected $44.5M in the US and $22.6M internationally over its opening weekend. (Variety)

  • Mobile and desktop game "Raid: Shadow Legends" is set to be adapted into an animated TV series. (THR)

  • Everything Everywhere All at Once won best picture at the 95th Academy Awards, along with awards for Michelle Yeoh, Ke Huy Quan and Jamie Lee Curtis. (AP)

  • RRR became the first-ever homegrown Indian movie to take home an Oscar, with the country’s The Elephant Whisperers also winning best documentary short subject. (Variety)

Tech _&_ _AI_

  • Meta will wind down support for NFTs on Instagram and Facebook, after initially allowing users to showcase and sell digital art. (Tech Crunch)

  • Grammarly announced GrammarlyGO, a generative AI product slated for beta release in April. (Martech)

  • Microsoft Teams will let users transform into 3D avatars beginning in May. (The Verge)

  • Google is enhancing its Workspace suite with new AI-powered features in Docs, Gmail, Slides, and Sheets to improve user productivity and collaboration. (The Verge)

  • LinkedIn is expanding its generative AI assistant to help create recruitment ads and optimize user profiles for better professional opportunities. (Tech Crunch)

Location-based _entertainment_

  • Drake announced a 30-city North American tour with 21 Savage, set to kick off on May 14th and run through July 14th. (AP)

  • FIFA increased the size of the 2026 World Cup tournament by approving a bigger group stage for the inaugural 48-team event. (AP)

  • Merlin Entertainments will open North America’s second Peppa Pig Theme Park in North Richland Hills, Texas in 2024. (Nola)

  • Alanis Morissette and John Mayer are among the headliners at the new Ocean City music festival. (WTOP)

  • Disney World will open new attractions, including Tron Lightcycle Run, beginning next month (The Street)

  • In the first month of 2023, US commercial gaming revenue hit $5.5B, up 21% YoY. (Yogonet)

  • Atlantic City’s Borgata Hotel Casino has announced a $55M tower remodel that will see the property’s The Water Club hotel rebranded to the MGM Tower. (Yogonet)

  • Caesars Palace will demolish its rotunda along the Strip to clear space for Las Vegas F1 Grand Prix. (Yogonet)

  • Ticketmaster will be partially refunding ticket-buyers for The Cure’s recently announced US tour following a controversy over fees. (Rolling Stone)

  • A24 is releasing a restored version of the Talking Heads concert film, "Stop Making Sense," in theaters globally this summer. (Variety)

  • Asia’s largest content market, Filmart, returned to Hong Kong in person after three years running online only. (THR)

  • In 2022, 3 in 10 Las Vegas visitors attended shows or entertainment during their visit – an increase from 2021, but below the 51% who did so in 2019. (LVCVA)

_Mental_ health

  • Stress impacts all areas of your life - even your sleep. Add this short meditation to your nightly routine to help you let go of daily stress and ease into sleep.

  • Podcast recommendation: Terrible, Thanks For Asking is a show by author Nora McInerny giving listeners refreshingly honest conversations about how people are really doing.

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