Check out the latest Knowledge posts from AGM Leaders:

Marketing Summer Blockbusters: A Local Approach

by Sara Taylor, SVP, Field Marketing and Lisa Giannakopulos, SVP, Field Marketing

The Right Marketing Solutions = The Ultimate Marketing Partnership

by Erin Corbett, SVP, Partnerships

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • The share of US adults who spent $15 or less on streaming subscriptions (25%) was lower last month compared with June last year (29%). (Morning Consult)

  • Montana’s governor signed the US's first bill that outright bans TikTok effective January 1st. (WSJ)

  • YouTube will launch unskippable 30-second ads and will start testing new Pause Experiences for YouTube on TV screens. (Variety)

  • OpenAI has launched an iOS app for ChatGPT, promising that an Android version is coming soon. (The Verge)

_Agency_ updates

  • Our Partnerships and Field teams supported Focus Features in the theatrical release of Book Club - The Next Chapter. The Partnerships team secured deals with thirteen brands, including Barefoot Dreams, Eataly, Luftansa, and Prose, along with sweepstakes giveaways and events. The Field team amplified select partners with regional promotions and influencer support, hosted Italian-themed cooking classes and stunted screenings to build excitement and awareness. They even executed a themed gondola ride for influencers around Naples, Long Beach.

_Interesting_ campaigns / creative

  • BMW is resurrecting its Bond-style short movies, starting with a new film called The Calm, to drive awareness. (AdWeek)

  • With BMW Brazil’s new initiative, car enthusiasts can try out its latest vehicles through an immersive sound experience on Alexa devices. (Design Taxi)

  • Ikea's new “Proudly the Second Best" campaign shows off the brand’s solutions for new parents while acknowledging there’s no place a young child would rather be than with their family. (AdWeek)

  • Lego is introducing fantastical characters with 3D billboards at London’s Piccadilly Circus, New York’s Times Square and Shinjuku, Tokyo to push its new TV show. (The Drum)

  • Oatly's newest installment of "Will it Swap?" shows diners in Louisiana trying out Southern comfort food made with its oat milk. (The Drum)

Audiences

  • More than half (59%) of Millennial and Gen Z consumers globally are open to the idea of a robot approaching them in-store to take their measurements and recommend styles. (Klarna)

  • About 58% of US streaming video subscribers are paying for at least one ad-supported service. (Bloomberg)

  • Australian consumer spending on travel is up 39% YoY as of the end of Q1, and eating out and food delivery is up 8.5%. (MI3)

Platforms

  • TikTok aims to build its business discovery potential by prompting users to add a location, and share their experiences with brick-and-mortar stores in the app. (Social Media Today)

  • Netflix plans to reduce its spending by $300M in 2023, largely due to the delay in realizing the revenue projected from password sharing crackdowns. (Media Post)

  • Global SVOD subscriptions will increase by 400M between 2022 and 2028 to reach 1.76B, and six US-based platforms will have 972M subscribers by 2028. (Digital TV News)

  • Netflix's recently launched ad-supported tier reaches nearly 5M active users per month. (Reuters)

  • Instagram started supporting GIFs in comments and collaborations in broadcast channels. (Tech Crunch)

  • Warner Bros. Discovery is launching an in-house programmatic platform that lets marketers access digital video inventory from all its networks and platforms. (Media Post)

  • Meta warned that new Australian regulations limiting targeted ads could negatively impact the functionality of its platforms. (The Guardian)

  • Apple TV officially launched its multiview feature for sports fans, letting viewers watch up to four simultaneous streams at once. (Tech Crunch)

  • Disney has officially started laying the groundwork to sell ESPN as a subscription streaming service in the coming years. (Streamable)

Content

  • TelevisaUnivision received the Spanish-language rights to Super Bowl LVII and will broadcast the game for the first time next year. (THR)

  • Jennifer Lopez-led “The Mother” has scored Netflix’s biggest opening weekend for a film of 2023 with 83.7M hours viewed since its premiere. (The Wrap)

  • The 30th annual telecast of The Screen Actors Guild Awards will be streamed live on Netflix and will return to its longtime home at the Shrine Auditorium and Expo Hall. (Variety)

  • Vogue's 2023 Met Gala coverage pulled in record traffic, seeing 25.9M unique site visitors alone. (Media Post)

  • The NFL has struck a one-year deal with Peacock to carry a playoff game exclusively on the service this coming season. (WSJ)

  • "Avatar: The Way of Water" will debut on Max and Disney+ next month. (Streamable)

  • The 76th annual Tony Awards will be televised on June 11 after it was temporarily halted by the writers’ strike. (Vulture)

  • Apple TV+ started live streaming concerts in Dolby Atmos, starting with Ed Sheeran's Apple Music Live performance. (Flat Panel SHD)

  • Nintendo's Legend of Zelda: Tears of the Kingdom video game sold 10M copies worldwide in 3 days and is the fastest-selling game in the Americas for any Nintendo system ever. (Axios)

  • Disney is cutting at least four dozen titles from Disney+ and Hulu, including series “Willow,” “The Mysterious Benedict Society” and “Dollface." (Variety)

_Tech_ _&_ AI

  • Apple is releasing a new Personal Voice feature that can create a voice that sounds like you or a loved one in just 15 minutes. (9to5Mac)

  • Amazon plans to add ChatGPT-style search to its online store, rivaling efforts by Microsoft and Google to weave AI into their search engines. (Bloomberg)

  • With the introduction of new features such as AI-powered data types and dynamic arrays, Excel has evolved significantly, transforming how users work with spreadsheets. (CFO Brew)

  • China’s internet watchdog has introduced draft rules on generative AI that offer potential protections to the public while strengthening the state’s censorship ability. (Rest of World)

  • Apple has restricted the use of ChatGPT and other external AI tools for some employees as it develops its own similar technology. (WSJ)

  • Sam Altman, the CEO of OpenAI, called for the US to regulate AI, acknowledging its potential dangers. (BBC)

Location-based _entertainment_

  • “Long Story Short: Willie Nelson 90” will be shown in select US theaters on June 11th, with an encore presentation on June 13th and 14th. (AP)

  • Post Malone announced his fifth album, "Austin," along with a 2023 North American tour, featuring 26 dates across the continent. (Billboard)

  • Apple introduced concert discovery features to Apple Music and Apple Maps, letting users find and purchase tickets for live music events in their vicinity. (Tech Crunch)

  • "The Time Traveler's Wife" musical is set to open in London this fall and features music and lyrics by Grammy Award winners Dave Stewart and Joss Stone. (Reuters)

  • US retail sales rose 0.4% in April, less than expected as consumers struggle with inflation. (CNBC)

  • Hotels and resorts are increasingly catering to pets, offering new packages and amenities. (NYT)

  • Plans for Disney's $1B Florida development, which included a new office complex, were cancelled as the company and Gov. Ron DeSantis continue to feud. (NYT)

  • Garth Brooks extended his sold-out Las Vegas residency with 2024 dates. (AP)

_Mental_ health

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