Check out the latest Knowledge posts from AGM Leaders! Last week we dove into Meta's new platform, Threads, and explored how it impacts all facets of marketing.

How Threads Impacts Your Overall Marketing Strategy

by Alyssa Caridi, Director, Strategy & Innovation

Unraveling Threads: Metrics and Measurement

by Ardalan Salam, VP, Data & Technology

Threads - Preparing for Paid

by Kerri-ann McGinty, EVP, Media

Thread Carefully: Nurture Your Brand on Meta's New Social Network

by Shai Goller, SVP, Creative

Introducing Brands on Threads: Making a Unique Impression

by Danyelle McGill, SVP, Social Media & Influencer Marketing

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TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Just weeks after removing the plan in Canada, Netflix has removed its $9.99 ad-free “Basic” plan in the US and UK. (THR)

  • Snapchat will overtake TikTok as the fastest-growing social platform by users in 2023 with 13.4% YoY growth. (Insider)

  • CNN overtook New York Times as the biggest news website in the US, regaining its historical top spot. (Press Gazette)

  • Apple has developed its own AI model, Ajax, and used it to create a chatbot some insiders call “Apple GPT." (Bloomberg)

  • American Heartland announced a $2B theme park and resort development in northeast Oklahoma that's expected to attract more than 4.9M guests per year. (Business Wire)

_Agency_ updates

  • We’re thrilled to announce that after a competitive RFP process, Los Angeles Tourism & Convention Board (LA Tourism) has appointed AGM as its agency of record for global paid media planning and buying. LA Tourism is the non-profit destination marketing and sales organization for the Los Angeles tourism industry and the ultimate resource for where to stay and play in the LA area. In addition to paid media, we’ll provide strategy, SEO and influencer marketing support for LA Tourism. Congratulations to the entire team on this major win!

  • Our Field teams in Washington DC, Atlanta and Miami organized a one-day, multi-city tour celebrating the opening of "Mission: Impossible - Dead Reckoning Part One" that featured surprise in-theater appearances from Tom Cruise & Christopher McQuarrie.

  • Our Partnerships team secured three collaborations to celebrate the Universal Pictures Home Entertainment release of "Book Club: The Next Chapter." Partners for this release included returning theatrical partners Crane and Lufthansa, as well as luxury blanket company Minky Couture. These three distinct campaigns included digital paid media, curated collections, sweepstakes giveaways, discount codes, online support and social media support.

  • MSG engaged our S&I team to conduct a second phase of research (following up on our initial 2018 project for them) to discover how many people can see the recently-completed Sphere in Las Vegas. Data and analysis we provided included pedestrian viewership, vehicular viewership, seasonal trend factors, views from various buildings and pools, valuation metrics for incidental TV exposure of Sphere (e.g., during sports events), and more. Sphere will officially open to the public next month with the U2:UV Achtung Baby Live at Sphere residency.

_Interesting_ campaigns / creative

  • Circa in downtown Las Vegas transformed into "Dream Hotel" in honor of the "Barbie" movie release. (News3LV)

  • Over 35 years after Jodie Sweetin made her acting debut in an ad for Sizzler, she returned in a new campaign for the restaurant. (AdWeek)

  • French telecom company Orange created a soccer montage for les Bleus - only the entire thing was a deepfake to show women's soccer can be just as exciting as men's. (Time)

  • Maynards Bassetts launched a playful OOH campaign to remind the UK just how juicy their Wine Gums and Jelly Babies really are. (VCCP)

Audiences

  • As of Q1 2023, millennials worldwide spend 2h30m on social media daily - 39 minutes more than broadcast TV, the next highest media channel. (GWI)

  • 19% of Disney+ users and 11% of Netflix users are on ad-supported plans in the US, and 85% of those subscribers were not previously subscribed. (Media Post)

  • 27% of millennials APAC and LATAM use social media to watch livestreams, and 44% of millennial TikTokers in APAC say they’ve watched a livestream on the app in the last month. (GWI)

  • About half of US adults planning to see "Barbie" or "Oppenheimer" consider themselves movie enthusiasts or movie buffs. (YouGov)

Platforms

  • Elon Musk said Twitter's cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load. (Reuters)

  • AGM client Crunchyroll is setting its sights on India as a major growth market, helping its owner, Sony, boost global revenue. (Bloomberg)

  • Not even a month after its launch, Threads has one-fifth the weekly active user base of Twitter. (Tech Crunch)

  • New Peacock users will have to pay $5.99/mo for a premium subscription (up from $4.99) and $11.99/mo for its premium plus tier (up from $9.99). (CNN)

  • Six months into 2023, there are 5% more linear US household TV advertising impressions, yet national TV advertising spend has dropped 7.4%. (Media Post)

  • TNT Sports went live across the UK and Ireland, replacing BT Sport, and will live under Discovery+ in the UK. (Variety)

  • Facebook announced new video-related features ranging from editing to discovery to make the platform competitive with YouTube and TikTok. (Tech Crunch)

  • Amid rising issues with data scraping, Instagram announced tighter rate limits on Threads to combat spam attacks. (Social Media Today)

  • Threads released several new features including a translation button and a tab on users’ activity feeds dedicated to showing who’s followed them. (CNN)

  • Netflix added 5.9M new subscribers in Q2 and is seeing a low cancellation reaction amidst password crackdowns. (Adweek)

  • Google is raising the price of YouTube Premium by $2 to $13.99/mo for new and current subscribers. (9to5Google)

Content

  • Sony signed a 10-year deal with Microsoft to keep the Call of Duty series available on PlayStation. (CNBC)

  • Amazon is launching a Shark Tank-like reality show in India, which could help shape the company’s image in its top international market. (Bloomberg)

  • Netflix is sticking to "sports-adjacent" streaming instead of live sports, for now, soon offering a variety of that type of programming. (The Verge)

  • Paul McCartney will reveal the stories behind some of his best-known songs on a new podcast, McCartney: A Life in Lyrics. (Rolling Stone)

  • EA Sports FC 24 will arrive September 29th on PS5, PS4, Xbox Series X/S, Xbox One, Nintendo Switch and PC. (Yahoo)

  • TikTok announced a new music licensing agreement with Warner Music allowing the app access to Warner’s full music library. (Social Media Today)

_Tech_ _&_ AI

  • Meta plans to provide the code behind its latest and most advanced AI technology to developers and software enthusiasts free of charge. (NYT)

  • OpenAI is committing $5M to the American Journalism Project under a partnership that will look for ways to support local news through AI. (Reuters)

  • Google is testing a tool that uses AI to write news stories and has started pitching it to publications. (Tech Crunch)

  • K-pop's biggest music label, HYBE, is aiming to lift language barriers by using AI to create tracks in Korean, English, Spanish, Chinese, Japanese and Vietnamese. (Reuters)

  • Meta’s development of AR glasses could be delayed due to challenges in integrating more advanced microLED technology. (Social Media Today)

  • University of Michigan Law School has explicitly banned the use of ChatGPT and other forms of AI tools on applications and now requires applicants to certify that they haven’t used those tools in the drafting process. (Reuters)

Location-based _entertainment_

  • Expedia is launching a loyalty program called One Key across three of its flagship brands amid increasing competition from Google and Booking. (Bloomberg)

  • Marriott and MGM announced an exclusive long-term strategic licensing agreement and the creation of MGM Collection with Marriott Bonvoy, which will launch in October. (Marriott)

  • Tickets for Lionel Messi's first US match for Inter Miami in the Leagues Cup were in high demand, selling for as much $110K. (CNN)

  • IMAX will bring its China unit and its 770 branded commercial locations under its 100% control by acquiring the 28.5% stake it does not already own. (THR)

  • The National Association of Theatre Owners is projecting more than 200K moviegoers will attend same-day viewings of “Barbie” and “Oppenheimer” at theaters across North America. (The Wrap)

  • UK and Ireland box office collection for June was £90.3M, 28% lower than June of 2022, and the highest grossing film was “Spider-Man: Across The Spider-Verse” with £26.7M. (Variety)

  • Expedia ended its supplier relationship with Hopper over a variety of practices that Expedia believes are anti-consumer. (Yahoo)

  • AMC Theatres is scrapping its plan to charge moviegoers more money for a better view of the screen with its "Sightline at AMC" initiative. (Variety)

  • Dreamworks Animation is getting its own themed land at Universal Studios Orlando in 2024. (THR)

_Mental_ health

  • When it comes to improving well-being at work, these six small things can make a big difference if you practice them consistently.

  • Restorative yoga specifically focuses on passive stretching to achieve stress relief - here are three poses to try.

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