Apex campaign highlight

For The Cleveland Orchestra's Blossom Music Festival 2023 campaign, APEX promoted 4 different performances across roughly 9 weeks via programmatic display. APEX saw a very strong combined ROI of over 1,564%, roughly 2.0X the ROI we achieved for a similar display campaign with another programmatic vendor in the same time frame in 2022. CTR was also slightly higher with APEX at 0.05% vs. 0.04% with the other vendor. The Cleveland Orchestra has continued to focus programmatic display efforts on APEX over the past few months, as they consistently see strong conversions and solid engagement.

Capabilities new and upcoming

We are currently testing StackAdapt as an additional DSP to use for our gambling clients due to there being fewer restrictions around gambling ads compared to DV360.

Industry updates

DoubleVerify announces plans to acquire AI startup Scibids signaling a pivot from attention verification to into targeting and prebid optimization. (Digiday)
Advertisers seek to allocate funds elsewhere after report accuses Google of violating standards with YouTube ads. (AdWeek)
Ad tech industry gears up to combat made-for-advertising “MFA” sites after ANA report shines spotlight on their low quality inventory. (Digiday)
The Trade Desk sees continued growth into Q2 thanks to increasing adoption of it’s open source Unified ID 2.0 solution. (AdExchanger)

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