Apex Campaign Highlights


  • In November 2024, Apex executed ~165 programmatic display and video campaigns. As we enter this Holiday season we are thankful for all the incredible support and collaboration you've extended to Apex over the past year. In the last 11 months, our team has experienced significant growth not only in terms of programmatic media spend but also in the capabilities we’ve developed. With your help we’ve expanded our expertise, forged innovative strategies and partnerships, and pushed the boundaries of what's possible for our clients. Sharing below average CPMs by channel to assist with 2025 planning. As always, reach out to your Apex contacts with any questions!

Average CPM By Channel for October:

  • Display: $2.90

  • OLV (online video): $5.60

  • CTV: $29.29

  • Mobile Web: $2.75

  • Mobile App: $4.40

  • Native Display: $2.96

Industry Updates

ICYMI: DOJ Presents Final Argument in Adtech Antitrust Suit vs. Google (AdWeek)

Last week, the Department of Justice presented closing arguments in the latest antitrust suite targeting Google’s ad tech business. In a recent court filing, the DOJ recommended a list of remedies including Google’s divestiture from their popular Chrome Browser as well as prohibiting the company from entering into any exclusionary agreements with publishers. Breaking up Google’s ad business could have myriad implications for the ad tech industry. Greater fragmentation in the ad tech space may lead to increased competition from smaller tech companies which were previously shut out of the market by Google. The longevity of third-party cookies may also come back into question should Google be forced to divest from Chrome browsers as the company could no longer intervene in their deprecation. A final ruling in the case is expected to be delivered in early 2025.

More Industry Headlines

  • The Trade Desk Announces Ventura, a Revolutionary Streaming TV Operating System. Ventura to drive major efficiency improvements in Streaming TV advertising - Disney, Paramount, Tubi and Sonos show support (TTD Press)

  • Viant seeks CTV edge with IRIS.TV acquisition. IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual, emotional and brand-suitability data to advertisers. (Marketing Dive)

  • Mediaocean Buying Adtech Company Innovid for $500 Million. (WSJ)

Apex Innovation

In our continuous effort to enhance our Connected TV capabilities, Apex is excited to introduce a new opportunity for running CTV campaigns through Blockboard DSP. Blockboard's offerings stand out with its 100% human, blockchain-verified audience and AI-driven custom targeting segments — all aimed at maximizing advertising effectiveness without additional cost for data or ad serving. Please let Apex team know if you have any CTV campaigns running in December that we could run a test with.

This email is for AGM employees only; please do not forward it outside of the agency. If you would like to recommend or test Apex for a client, please reach out to the Apex team (Apex@alliedglobalmarketing.com) and we will work with you on targeted client-facing materials.

⎘ COPY html to CLIPBOARD
Version to use with Marketo etc.