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TL;DR

• Disney+ is introducing a short-form vertical video feed to compete with TikTok and Instagram, aiming to make its streaming service a more dynamic, daily destination. (Deadline)

• TikTok has been picked by FIFA as a preferred video content partner for the 2026 World Cup, giving creators special access to tournament footage and interactive tools ahead of the global event. (AP)

• The Paul Thomas Anderson film "One Battle After Another" dominated the 2026 Golden Globe Awards, winning Best Motion Picture (Musical or Comedy) among four total wins, highlighting early awards-season buzz for major films headed into 2026. (People)

Agency updates

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  Our Paid Media team secured a prestigious new business win with BAFTA, partnering on the Film Awards 2026 paid media campaign to drive viewership and cultural engagement around one of the UK’s most celebrated arts events. Launching alongside the nominee announcement on January 27, the campaign will run through awards night on February 22, when the ceremony airs on the BBC and BBC iPlayer. Building on our existing relationship with BAFTA as the official research partner for the Gaming Awards 2026, the programmatic and social-first media strategy is designed to inspire broad awareness, spark cultural conversation, and maximize tune-in.

Interesting campaigns / creative

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  Pringles debuted its Super Bowl LX campaign featuring pop star Sabrina Carpenter in a playful first-ever national ad teasing its “Once You Pop, The Pop Don’t Stop” creative ahead of the Big Game on February 8. (People)

• Coach launched a free digital collection within "The Sims 4" as part of its broader fashion-meets-gaming strategy, bringing virtual wearable fashion and brand immersion to Gen Z gaming audiences. (Vogue)

Audiences

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  YouTube has overtaken the BBC in monthly viewership for the first time, marking a major shift in audience behavior as digital platforms surpass traditional broadcasters in total reach across screens. (The Sun)

• The Bears vs Packers game streamed on Amazon Prime Video set a new most-watched streaming NFL record with 31.6M viewers, highlighting how mainstream audiences are embracing digital broadcast platforms for major live sports. (Business Insider)

• The “2026 is the new 2016” trend is going viral on Instagram and TikTok, driving huge nostalgic audience engagement with throwback content formats and boosting participatory creation on social platforms. (The Sun)

Platforms

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  Netflix is reportedly preparing an all-cash offer to acquire Warner Bros Discovery’s film and streaming businesses, intensifying competition in the consolidation of streaming entertainment. (Reuters)

• Fanatics has launched Fanatics Studios, a new sports entertainment venture producing films, documentaries and digital series with partners including ESPN, WWE, MLB and the official LA28 Olympics film. (AP)

• Meta has deactivated more than 544,000 Instagram, Facebook and Threads accounts as part of compliance with Australia’s new under-16s social media access ban, reshaping platform age-verification enforcement. (Guardian)

Content

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  Netflix hosted a "Bridgerton" Season 4 Premiere Masquerade event in Paris, offering fans a live look at the first episode ahead of its official January 29 release. (Decider)

• Season 2 of "Yo Gabba GabbaLand!" is premiering on Apple TV+ on January 30, 2026, featuring musical guests like Ziggy Marley and Tiffany Haddish and bringing fresh, music-driven content to preschool audiences. (Parents)

• Marvel Studios revealed a new teaser for "Avengers: Doomsday" showing a Fantastic Four crossover with Wakandans and Namor, building early buzz for the blockbuster event film’s December 18, 2026 release. (Entertainment Weekly)

Tech & AI

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  Ben Horowitz said AI will be "bigger than the internet," arguing that fears of an AI “bubble” miss the deeper structural shift as AI becomes a foundational computing platform rather than just a trend. (Business Insider)

• The global AI boom is contributing to a memory chip shortage, pushing up prices and stretching supply chains for consumer gadgets as major tech firms secure high-bandwidth memory for AI data centers. (Reuters)

• Apple confirmed it will integrate Google’s Gemini AI models into its next generation of Siri and other AI features, marking a major cross-company partnership to enhance its AI capabilities starting in 2026. (Investors.com)

Location-based entertainment

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  A new "Harry Potter: A Hogwarts Express Adventure" is set to launch in 2026, allowing fans to embark on a real-life Hogwarts Express train ride with themed dining, character interactions and immersive storytelling. (The Sun)

• A free two-day “Upside Down” Stranger Things immersive experience with cast meet-and-greets and 1980s-themed interactive elements will take place in early January at the Wonderland of the Americas mall in San Antonio. (Express News)

• An immersive "SURVIVOR Ultimate Fan Cafe" is opening in Miami on January 29th, offering fans a themed interactive space with classic challenges, food & drink, exclusive merchandise and photo ops inspired by the long-running reality show. (San Antonio Express)

Travel & hospitality

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  Allegiant Air announced plans to acquire Sun Country Airlines in a $1.5B deal to create a larger low-cost carrier network serving roughly 175 cities and more than 650 routes, expanding affordable leisure travel options. (AP)

• Delta Air Lines expects a significant 2026 earnings increase driven by a strategic focus on premium travel offerings, reflecting ongoing shifts in airline revenue mix toward higher-margin business and luxury segments. (Financial Times)

• American Airlines has extended daily flights from Edinburgh to the U.S., including Philadelphia and New York seasonal service, anticipating strong demand tied to Scotland’s participation in the 2026 World Cup. (The Scottish Sun)

Gaming

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  Intel is challenging AMD’s dominance in handheld gaming with its next-generation Core Ultra Series 3 chips showcased at CES 2026, positioning AI-enabled processors and new partnerships to power a new wave of portable gaming devices. (Windows Central)

• Xbox’s Developer Direct will return on January 22, 2026, to reveal gameplay from "Fable" and "Forza Horizon 6" along with new footage of Game Freak’s action RPG "Beast of Reincarnation," signaling a major gaming showcase early in the year. (The Verge)

• "Hytale" enters true Early Access in January 2026 after years of anticipation and delays, marking a major release moment for the sandbox RPG with deep creative tools and modding support for players. (Gaming Amigos)

Mental health

• Small, structured nighttime routines, like limiting screens an hour before bed and practicing light stretching or breathing exercises, are shown to improve sleep quality and reduce anxiety, according to new behavioral health research. (The New York Times)

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  Clinicians are promoting micro-mindfulness moments brief 30-second grounding practices (like 4-count breathing or sensory scans) as effective tools to interrupt stress in daily life without disrupting workflow or routine. (Verywell Mind)