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TL;DR

• Super Bowl LX drew an estimated 124.9 million viewers on NBC making it the second most watched Super Bowl on record. (Nielsen)

• Bad Bunny’s halftime show drove a major Apple Music listening surge with his show playlist becoming the most played set list shortly after the performance. (AP)

• ABC released the first trailer for its Scrubs reboot signaling a major nostalgia push for broadcast and streaming audiences ahead of its February 25 premiere. (Deadline)

Agency updates

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  Our Paid Media team delivered LA Tourism’s first fully Media Managed Brand Experience activation, planned, bought, and managed end to end by the UK Media team and executed in partnership with JCDecaux at Waterloo Station on January 28, 2026. Designed to celebrate and promote LA as a 2026 World Cup host city, the high impact station takeover featured football freestyler Andrew Henderson performing live stunts that drew strong attention from commuters while generating high quality influencer style video and photo content for ongoing use.

Interesting campaigns / creative

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  Pringles debuted a Super Bowl spot starring Sabrina Carpenter that turns its brand icon into a full rom com premise built for social replay. (People)

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  Nike introduced new NikeSKIMS Spring ’26, positioning the partnership as a head to toe system of dress with ballet inspired styling cues. (Nike Newsroom)

Audiences

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  The BBC reported that "The Traitors" series 4 episode 1 reached 13.3 million viewers across 28 days on BBC One and iPlayer which shows how UK tentpole unscripted can still deliver mass audience at scale. (Radio Times)

• NBCUniversal said the Milan Cortina Winter Olympics Opening Ceremony averaged 21.4M viewers across NBC and Peacock which was up 34% vs the 2022 Winter Games. (NBC Sports)

• The 2026 Grammys drew 14.41M viewers, down 6.4 percent from last year. (The Wrap)

Platforms

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  Threads launched a Dear Algo feature that lets users directly influence what the app recommends. (The Verge)

• TikTok rolled out Local Feeds in the US adding an opt in location based discovery surface aimed at local creators and small businesses. (The Verge)

• Spotify’s latest results underline continued growth in subscribers and listening even as streaming competition intensifies across Europe and the US. (LA Times)

Content

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  Love Is Blind Season 10 hit Netflix on February 11 with an Ohio setting and a batch release plan designed to sustain weekly conversation through February. (Forbes)

• FX and Hulu are positioning Love Story: John F. Kennedy Jr. & Carolyn Bessette as a weekly series after its three episode launch night drop. (FX Networks)

• Netflix is debuting Lisa McGee’s new series "How to Get to Heaven From Belfast" on February 12. (People)

Tech & AI

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  Anthropic released Claude Opus 4.6 with new agent teams aimed at coordinating multi step work across coding projects and enterprise workflows. (Tech Crunch)

• Germany opened a major AI factory in Munich as Europe pushes for digital sovereignty and domestic compute capacity. (Euro News)

• YouTube upgraded AI dubbing with more expressive speech to make translated audio feel less robotic and more natural for global audiences. (Digital Trends)

Location-based entertainment

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  The Franklin Institute is premiering "Universal Theme Parks: The Exhibition" as a behind the scenes attraction built around innovation storytelling and world building. (The Franklin Institute)

• The Dance Reflections Festival is returning to New York from February 19 to March 21 with sixteen largely European productions across venues like Park Avenue Armory and BAM. (The New Yorker)

• Los Angeles Art Week is ramping up with Frieze Los Angeles returning to Santa Monica Airport from February 26 through March 1. (Wallpaper)

Travel & hospitality

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  Marriott reported higher revenue boosted by international travel trends and experiences from credit cards and expanded room offerings. (The Wall Street Journal)

• Airlines are pushing back on Heathrow expansion plans as debate grows over costs and how investment gets recovered through fees. (Financial Times)

• TUI reported first quarter operating profit above expectations while noting late booking dynamics and pricing pressure heading into summer 2026. (RTÉ)

Gaming

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  Sony confirmed a State of Play showcase for February 12 with an extended runtime. (The Verge)

• Capcom signaled "Monster Hunter Wilds" is heading toward a large scale expansion while continuing performance work and final base game content updates. (PC Gamer)

• "Iron Lung's" box office momentum could signal the future of creator led game to film adaptations. (The Guardian)

Mental health

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  UCL highlighted the same evidence base while stressing exercise should complement not replace clinically indicated therapies and medication. (The Guardian)

• Group therapy is gaining renewed attention as a practical option that can be effective while addressing loneliness and access constraints. (VOX)