Check out the latest posts from AGM Leaders

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Bad Bunny is starring in a new thriller “Calle Luna” from director Kogonada with A24 set to release the film later this year. (Atlanta Tribune)

  • Fashion Week coverage showed London brands leaning into celebrity front rows and livestream commerce with several shows pulling millions of views across Instagram and TikTok over the weekend. (Marie Claire)

  • A new report on Super Bowl LX ads found that a small group of AI brands drove the biggest lift in online engagement in the week after the game followed by auto, quick service and telco. (eMarketer)

Agency updates

  • Our Partnerships team launched its first major campaign for Paramount+ in the UK by partnering with KP Snacks to bring Paramount+ to Butterkist popcorn packs nationwide from February 2 through May 25, 2026. Rolling out across major UK retailers, the promotion gives shoppers a month of movies and shows with special packs positioned for the ultimate big night in, supported by shopper media, DOOH, and VOD ad pause activity designed to reach audiences as they plan their next streaming session. This marked Phase One of a two phase partnership with additional activity planned for Q3 2026.

Interesting campaigns / creative

  • Blank Street leaned into London Fashion Week with a cup “puffer sleeve” and onsite programming with the British Fashion Council to turn coffee into a lifestyle signal. (Vogue)

  • Volkswagen’s Super Bowl spot was filmed entirely in Houston and used local landmarks and locals to give the brand story regional texture. (Houston Chronicle)

Audiences

  • YouTube suffered a rare global outage on Feb 17 with Downdetector showing more than 317k reports in the US and about 38k in the UK at peak. (Tech Radar)

  • A landmark set of social media harm cases is moving forward with opening statements starting this week in Los Angeles County Superior Court. (PBS)

  • London Fashion Week coverage highlights how Gen Z style consumption is increasingly built around fast social commerce and brand community moments not just runway shows, as evident in the latest fashion TikTok trends. (Vogue)

Platforms

  • The European Commission accused TikTok of addictive design tied to infinite scroll and recommender systems under the Digital Services Act framework. (PC Gamer)

  • Apple reiterated its EU app distribution changes tied to Digital Markets Act compliance including updated options for developers across iOS and the App Store. (Apple)

  • Meta and NVIDIA announced a multi year infrastructure partnership to supply technology for Meta’s AI optimized data centers with Meta saying it will deploy NVIDIA tech to support AI training and inference at scale. (Meta Newsroom)

Content

  • Emerald Fennell’s "Wuthering Heights" led the Presidents Day frame with a $37.5M domestic opening and about $83M globally. (Indie Wire)

  • Apple TV+ set a March 4 premiere date for its French language drama "The Hunt" after resolving rights issues and updating the show’s attribution. (The Verge)

  • Netflix released "The Night Agent" Season 3 on February 19 with Entertainment Weekly detailing the new cast lineup and the season’s expanded political conspiracy plot. (Entertainment Weekly)

Tech & AI

  • The Verge reported a RAM shortage tied to AI data center demand, with prices surging 6x and potentially forcing product cuts. (Verge)

  • Ireland’s Data Protection Commission opened an investigation into X over Grok after reports the chatbot generated and shared sexualized deepfake images including of children. (AP)

  • Fitbit’s AI powered Personal Health Coach is coming to iOS for Premium subscribers expanding the feature beyond Android users. (WIRED)

Location-based entertainment

  • IGNITE Broward returned Feb 13 to Feb 22 with more than 25 interactive displays after drawing 80,000 people last year. (Visit Lauderdale)

  • IMMERSE runs Feb 20 to Feb 22 in downtown Orlando as a multi site performing arts and installation event with tiered ticketing. (Immerse)

  • Entertainment Experience Evolution is set for Feb 24 to Feb 25 in Universal City as an industry convening focused on immersive and place based formats. (Interface)

Travel & hospitality

  • Paris CDG and Orly cut flights in February with France’s DGAC canceling about one third at CDG and about one fifth at Orly due to snow and de icing constraints. (Air Help)

  • European airlines including Lufthansa, Air France KLM, and SAS urged the European Commission to suspend the EU Qatar aviation agreement after the dismissal of senior EU transport official Henrik Hololei. (Financial Times)

  • Celebrity Infinity lost control near Piraeus after an electrical panel issue and was escorted back by four tugboats, with Celebrity canceling the next sailing and offering refunds plus credits. (People)

Gaming

  • Valve said Steam Deck OLED may be intermittently out of stock in some regions due to memory and storage shortages with impacts also cited for other Valve hardware timelines. (The Verge)

  • Microsoft updated its Microsoft 365 Copilot release notes to confirm Copilot Chat now includes a model selector that offers GPT 5.2 with Quick Response and Think Deeper options. (Microsoft)

  • OpenAI is close to finalizing the first phase of a new funding round expected to raise more than $100B which would be a record breaking private financing. (Bloomberg)

Mental health

  • The New York Times shared practical sleep tips from clinicians including keeping a consistent wake time, dimming lights in the hour before bed, and limiting alcohol late in the evening to support deeper sleep. (The New York Times)

  • The BBC highlighted simple stress reset techniques used by psychologists including 4 7 8 breathing and short grounding exercises that take under 2 minutes and can be done at a desk. (BBC)

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

COPY html to CLIPBOARD
Version to use with Marketo etc.