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Agency Updates

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  Allied Global Marketing is proud to celebrate three Regional wins at the Global Entertainment Awards. Big love to our teams and our standout partners for making work that cuts through across streaming and cinema.

  This year, we took home Best 360 Campaign, Streaming for Peacock’s The Traitors Emmy Campaign, Best Integrated Partnership, Cinema for Focus Features’ Downton Abbey, The Grand Finale with the Fleurs de Villes partnership, and Best Online Advertising Campaign, Streaming for iWant 3.0, turning Filipino feels into global subscription growth.

• In Kelly Estrella’s recent keynote, she broke down three experience-led retail formats (Pop-Up IP Exhibits, Social Gaming Venues, and Immersive Anchors) and the shared playbook that makes them work. The takeaway: foot traffic alone does not guarantee success. You have to design for discovery, education, and conversion, then keep momentum going with buzz and a strategy.
  Learn more or schedule a 1:1

TL;DR

• OpenAI announced a massive new private funding round, reported at $110B. (TechCrunch)

• All3Media and Banijay are combining to form an estimated $8B independent TV production powerhouse. (Further and Better)

• A24 is opening a one day Las Vegas “wedding chapel” activation on March 14 to promote its upcoming film "The Drama" starring Zendaya and Robert Pattinson, with couples able to apply for a reservation. (People)

Interesting campaigns / creative

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  Bosch “Impressive Innovation” campaign uses cute robots to dramatize windshield wiper precision and performance. (Reel360)

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  Metrolinx launched a “transit is a safe space for all” campaign with multilingual adaptations across Ontario. (Little Black Book)

Audiences

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  Trump’s 2026 State of the Union drew an estimated 32.6M viewers, down from 2025, per Nielsen. (AP)

• The BBC warned of an “alarming decline” in UK-produced children’s TV investment and original hours. (The Times)

• European free-to-air broadcasters delivered record Olympic viewership across key markets, with 290M minutes streamed, 28M video views, and 7.6M net views. (Sport Cal)

Platforms

• Google will shift Chrome’s major release cadence to every two weeks starting later this year, beginning with Chrome 153 in September. (The Verge)

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  Apple launched a new iPad Air with the M4 chip plus new connectivity hardware, available March 11. (The Verge)

• A leaked deck shows X pitching improved brand safety and suitability tooling to advertisers following Grok-related backlash. (Business Insider)

Content

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  A fresh roundup of what’s new across major streamers in March, including the "Peaky Blinders" film and multiple returning series. (Boston.com)

• "Ted" Season 2 returned on March 5. (Decider)

• Warner Bros is officially developing a "Game of Thrones" feature film prequel focused on Aegon Targaryen’s conquest, with Beau Willimon attached to write. (Guardian)

Tech & AI

• OpenAI revised its Pentagon contract after criticism, adding clearer restrictions around domestic surveillance and tracking U.S. citizens. (Financial Times)

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  The US Supreme Court declined to hear an AI copyright case, effectively keeping the rule that purely AI generated works are not eligible for copyright protection. (The Verge)

• The AI driven memory chip crunch is spilling into consumer tech pricing and strategy, with new reporting detailing how Apple is adjusting pricing and positioning amid rising DRAM and NAND costs. (The Wall Street Journal)

Location-based entertainment

• Color Factory launched “Colors in Bloom,” a limited-time installation running Feb 27 through May 11, designed for seasonal, photo-forward foot traffic (Color Factory)

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  Berlin’s Arena Berlin is hosting “Polar Experience,” an immersive exhibition with timed-entry tickets running Feb 24 to Apr 6. (Berlin)

• Connecticut’s Quassy Amusement Park kicked off its season storytelling with a guest photo contest tied to a new website launch. (CT Insider)

Travel & hospitality

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  Florence is doubling down on “culture tourism” with Fondazione Palazzo Strozzi’s upcoming Mark Rothko exhibit and a strategy of pairing Renaissance heritage with modern and contemporary blockbuster programming to pull new visitors. (Financial Times)

• The New Museum in New York will reopen its expanded OMA designed building on March 21, with free admission opening weekend, positioning it as a major new 2026 cultural draw for NYC visitors. (New Museum)

• Disneyland Paris confirmed its huge second-park transformation into “Disney Adventure World,” with the “World of Frozen” expansion opening March 29, 2026, positioning it as one of Europe’s biggest new destination draws. (Disneyland News)

Gaming

• Resident Evil Requiem hit a franchise record on Steam, peaking around 267K concurrent players shortly after launch. (Games Radar)

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  Pokémon Pokopia launched March 5 for Switch 2, with early hands-on coverage highlighting its life-sim and building blend. (The Verge)

• Nielsen’s latest Top 10 shows what’s leading console and PC attention right now, with GTA VI still at #1. (Nielsen)

Mental health

• Here are 32 highly recommended mental health books to spark inspiration in self-care.

• Here's an interesting read about how a yoga studio combines vinyasa with cats to boost mental health.