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Jonny Davis, EVP, Brand Experience

AGM Magic

Allied Global Marketing is proud to bring home three wins from the Global Entertainment Awards, including two Global wins and one Regional. Global Winner recognition went to iWant 3.0: Turning Filipino Feels into Global Subscription Growth for Best Online Advertising Campaign, Streaming, and our work on Focus Features’ Downton Abbey, The Grand Finale and the Fleurs de Villes partnership for Best Integrated Partnership, Cinema. We also earned Regional Winner for Best 360 Campaign, Streaming for Peacock’s The Traitors Emmy Campaign. Big thanks to our teams and standout partners for work that cuts through across streaming and cinema.

In a hurry? Here's our pick of the top news items of the week.

OpenAI announced a massive new private funding round, reported at $110B. (TechCrunch)
All3Media and Banijay are combining to form an estimated $8B independent TV production powerhouse. (Further and Better)
Paramount Skydance agreed to acquire Warner Bros. Discovery in a deal valued at about $110B, setting up one of the biggest Hollywood mergers in years. (GMA )

Gen Z is overwhelmingly video-first, with 43% watching 2+ hours per day on video-sharing platforms and 38% watching no live TV on an average day. (Attest)
Ad-supported viewing keeps rising, with 66% of SVOD-subscribing households having at least one AVOD service, up from 54% in March 2025. (Deloitte)
Streaming value is getting more conditional, with 44% of streaming users saying services are worth the cost, 31% saying they are not. (Pew Research Center)

Instagram opened in-app content scheduling to all users, extending a creator workflow feature beyond Professional accounts and making it easier for everyday users to plan posting behavior. (Social Media Today)
Apple launched a new iPad Air with the M4 chip plus new connectivity hardware, available March 11. (The Verge)
A leaked deck shows X pitching improved brand safety and suitability tooling to advertisers following Grok-related backlash. (Business Insider)

Starz premiered the eighth and final season of Outlander on March 6, kicking off a 10-episode weekly run through May 8. (People)
Peacock dropped all eight episodes of “Ted” Season 2 on March 5, bringing the prequel comedy back for John’s senior-year chaos in 1994. (Decider)
Warner Bros is officially developing a "Game of Thrones" feature film prequel focused on Aegon Targaryen’s conquest, with Beau Willimon attached to write. (Guardian)

OpenAI revised its Pentagon contract after criticism, adding clearer restrictions around domestic surveillance and tracking U.S. citizens. (Financial Times)
The US Supreme Court declined to hear an AI copyright case, effectively keeping the rule that purely AI generated works are not eligible for copyright protection. (The Verge)
The AI driven memory chip crunch is spilling into consumer tech pricing and strategy, with new reporting detailing how Apple is adjusting pricing and positioning amid rising DRAM and NAND costs. (The Wall Street Journal)

Color Factory launched “Colors in Bloom,” a limited-time installation running Feb 27 through May 11, designed for seasonal, photo-forward foot traffic (Color Factory)
Berlin’s Arena Berlin is hosting “Polar Experience,” an immersive exhibition with timed-entry tickets running Feb 24 to Apr 6. (Berlin)
Connecticut’s Quassy Amusement Park kicked off its season storytelling with a guest photo contest tied to a new website launch. (CT Insider)

Florence is doubling down on “culture tourism” with Fondazione Palazzo Strozzi’s upcoming Mark Rothko exhibit and a strategy of pairing Renaissance heritage with modern and contemporary blockbuster programming to pull new visitors. (Financial Times)
The New Museum in New York will reopen its expanded OMA designed building on March 21, with free admission opening weekend, positioning it as a major new 2026 cultural draw for NYC visitors. (New Museum)
Disneyland Paris confirmed its huge second-park transformation into “Disney Adventure World,” with the “World of Frozen” expansion opening March 29, 2026, positioning it as one of Europe’s biggest new destination draws. (Disneyland News)

Resident Evil Requiem hit a franchise record on Steam, peaking around 267K concurrent players shortly after launch. (Games Radar)
Pokémon Pokopia launched March 5 for Switch 2, with early hands-on coverage highlighting its life-sim and building blend. (The Verge)
Nielsen’s latest Top 10 shows what’s leading console and PC attention right now, with GTA VI still at #1. (Nielsen)