Check out the latest posts from AGM Leaders

Behind the Screen Magic: How Local Entertainment Marketing Drives Film Success

By Sara Taylor, SVP, Field Marketing and Lisa Giannakopulos, SVP, Field Marketing

Spring Cleaning: 5 Emerging Trends To Create More Impactful Brands

By Katie Cousins, Art Director

Help me, AlliedGPT

• Use Ask Anything to determine the optimal time to post on different social platforms to increase engagement on a client’s page.

• Paste a wordy email into Ask Anything and ask it to summarize and pull out any To-Dos or Next Steps.

• Save time by using this prompt to find all the specs and sizes required for any given advertising partner.

TL;DR

• Apple is looking to add AI search engines from OpenAI, Perplexity and Anthropic to Safari. (The Verge)

• Disney announced plans for a new theme park and resort with Miral in Abu Dhabi. (Disney Parks)

• Apple has “made progress” on a chip for potential smart glasses that would be competitors to the Ray-Ban Meta smart glasses. (The Verge)

• Fewer than half of Americans plan to travel for summer vacation this year. Just 46% plan to travel, 38% domestically and 15% internationally, with some overlap between the two. (Bankrate)

Agency updates

• 

  Our LA Tourism team launched a new “LA Takeover” campaign in Sydney’s Hollywood Quarter. Over the course of 11 days the campaign saw seven venues put on LA-themed events and menu items, promotion on The Urban List, influencer activations and a competition to win a trip to LA in partnership with United Airlines.

Interesting campaigns / creative

• 

  Tubi announced an all-new brand campaign, “Devoted Fans Make Devoted Fans,” which features data on consumer spending broken out by Tubi fandoms. (Adweek)

• 

  To combat the Hong Kong lunch rush, Pizza Hut created the “Pop-Up Pizza Hut,” a portable giant pizza box that unfolds, serving up quick, tasty Meal-For-One boxes without the wait. (Best Ads on TV)

Audiences

• Black Americans are 65% more likely to head to the movies during opening weekend than non-Black Americans, according to a recent Nielsen report. (Nielsen)

• 70% of U.S. adults select a streaming service as their default TV viewing choice ahead of cable, satellite and broadcast. (Media Play News)

• 

  U.S. mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music. (EMarketer)

Platforms

• Instagram launched its first official use of lockable Reels, which enable creators to share Reels that can only be viewed by those who have a code. (Social Media Today)

• 

  Pinterest added 17M more monthly users in Q1, raising the total number of active users to 570M. (Social Media Today)

• LinkedIn is rolling out a new AI-powered job search process, which will enable users to describe their dream job in basic terms, and then be matched to actual roles and opportunities. (The Verge)

Content

• Fandango reports that the live-action take of "Lilo and Stitch" posted the best first-day ticket presales for a PG title year to date. (Deadline)

• YouTube TV is expanding its multiview feature to support select non-sports content soon, letting users combine streams from multiple channels. (MSN)

• Youtube was the single biggest channel for Australian election spending during the 2025 campaign, netting close to $26M in advertising. (Mumbrella)

• Ad revenues for this year's Indian Premiere League reached $600M, showing a 50% growth YoY. (Campaign India)

Tech & AI

• Anthropic is launching a new API that allows its Claude AI models to search across the web. (Tech Crunch)

• French AI startup Mistral is releasing a new AI model, Mistral Medium 3, which it claims performs “at or above” 90% of Anthropic’s costlier Claude Sonnet 3.7 model on “benchmarks across the board." (Gadgets 360)

• Microsoft says that it’s embracing Google’s recently launched open protocol for allowing AI “agents” to communicate with each other. (Tech Crunch)

• Google announced the launch of Gemini 2.5 Pro Preview, an updated version of its flagship Gemini 2.5 Pro AI model that the company claims tops a number of widely-used benchmarks. (Tech Crunch)

Location-based entertainment

• Sphere Entertainment reported $280.6M in revenue for Q1 2025, a 13% dip from the year prior. (THR)

• Six Flags America announced it will close permanently at the end of its 2025 operating season. (Attractions Magazine)

• Merlin Entertainments announced July 5th, 2025 as the new opening date for the world's largest Legoland, Legoland Shanghai Resort. (Blooloop)

• The Federal Trade Commission's policy to ban hidden fees on live event tickets and rentals goes into effect this week. (PC Mag)

Travel & hospitality

• Wendy’s is planning to implement AI drive-thru ordering systems at over 500 restaurants by the end of the year. (Restaurant Dive)

• International hotel bookings by Chinese travelers during the May Day holiday have more than doubled YoY, with a 103% increase compared to 2024. (Dida)

• Station Casinos opened its first full-scale sportsbook on the Las Vegas Strip at Treasure Island Hotel & Casino. (Travel Weekly)

• Expedia announced the beta release of Expedia Trip Matching, a new feature that uses AI to reel travelers in through Instagram Reels. (GeekWire)

Gaming

• Rockstar Games released a trailer for the highly-anticipated "Grand Theft Auto VI" just days after announcing a year-long delay. (Tech Radar)

• Tripledot Studios acquired AppLovin’s mobile game business for $800M. (Games Beat)

• Nintendo said it expects to sell 15M Switch 2 units and for operating profit to rise 13% to $2.22B in the coming year. (Reuters)

• The UK games market decreased by 1.8% in 2024 to £7.6B, mostly due to a decline in console sales. (gamesindustry.biz)

Mental health

• May is Mental Health Awareness Month. This quiz helps you determine what tools might be right for you to improve your own mental health.

• Ready to get your zen on? Here are five free meditation apps to help you stay calm.