AGPT Innovators

AGPT Innovators is our initiative designed to recognize employees for creative, impactful and/or efficient use cases for AlliedGPT.

  • Alyssa Flasch, a Junior Strategist and Media Buyer, leverages AlliedGPT to streamline tour planning and market grouping. Faced with tight deadlines and the challenge of organizing performances across multiple cities, Alyssa uses the tool for more efficient market planning.

  • Alyssa's approach begins with using the prompt optimizer to get a more specific prompt that requests AlliedGPT group her list of cities by the Nielsen DMA they belong to. She then enters this optimized prompt into Ask Anything to gather the data she needs. She tries out different models to see which gave her the best response. The result is a detailed breakdown of DMAs, including their coverage areas and the specific cities within each market.

  • What would typically require extensive research and cross-referencing of market data can now be accomplished in a fraction of the time. In recognition of her innovative use of AlliedGPT, Alyssa will receive a $100 Amazon gift card.

  • We’re always on the hunt for more AGPT Innovators! If you or a team member have used AlliedGPT in an inventive way to improve a process, solve a problem, increase productivity, or create something amazing, please let us know.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Google will begin to show ads in AI Overviews, add links to relevant web pages for some of those summaries, and began rolling out AI-organized search results pages in the US. (Tech Crunch)

  • Microsoft is freshening its ad experience on its Copilot AI platform as part of a larger effort to attract more brands to the chatbot’s advertising ecosystem. (AdAge)

  • The number of US live sports viewers tuning in through traditional pay TV services will continue its decline, averaging a rate of 4.4% YoY over the next five years. (eMarketer)

Agency updates

  • To celebrate the release of "The Wild Robot" in Australia with client Universal Pictures, our Brand Experience team brought the movie and its robot antagonist to life for the visitors of Oz Comic-Con Sydney, which saw a 6% increase in attendance YoY. The team combined the robot hero, Roz, with something very familiar to Aussie kids of all ages: a prize-giving claw machine.

Interesting campaigns / creative

  • Johnnie Walker is jumping into the world of “Squid Game” through a collaboration that includes limited-edition bottles. (Marketing Dive)

  • A creepy clown terrorizes a group of housemates in a new 5 minute spot from Six Flags. (The Drum)

Audiences

  • Social media is increasingly impacting travel, with 39% of global Millennials and Gen Z consumers saying they would only book a vacation they discovered on social media. (Globetrender)

  • According to TikTok, 23% of users search for something within 30 seconds of opening the app. (Social Media Today)

  • US Hispanics are much more likely to use smartphones to stream video, with 30.4% saying they preferred to stream on a mobile device versus only 11.3% of non-Hispanics preferring mobile. (TV Technology)

Platforms

  • Spotify now automatically creates an offline playlist when you lose internet thanks to its new Offline Backup feature. (The Verge)

  • YouTube introduced new features, one of which allows creators to upload videos up to three minutes in length. (Tech Crunch)

  • As ByteDance works to develop its own AI, it is scraping the web 25 times faster than OpenAI. (QZ)

  • Instagram is more explicitly telling content creators and businesses how they should be posting to the platform via a new feature called “best practices.” (The Verge)

Content

  • “Monsters: The Lyle and Erik Menendez Story” debuted with 2.7B minutes watched in its first full week of availability on Netflix, landing on top of Luminate’s weekly ranking of streaming original viewership. (Variety)

  • The recent Cowboys vs Giants matchup is now the most-streamed NFL regular season game ever with 16.2M viewers. (Sports Pro Media)

  • Latinos make up 20% of the US population, but Latino actors held lead roles in just 11 of 198 scripted TV shows analyzed in this year’s LDC report. (QZ)

Tech & AI

  • Google Lens, its visual search product, can now answer questions about videos rather than just images. (Tech Crunch)

  • OpenAI launched a new Canvas ChatGPT interface tailored to writing and coding projects. (Tech Crunch)

  • Gemini Live will support more languages for its AI voice chat that was previously only available in English. (The Verge)

  • Microsoft Paint is getting Photoshop-like generative AI fill and erase features, allowing users to precisely add or remove objects in their images. (The Verge)

  • Google’s Gemini AI now gives some iOS users a way to easily summarize emails and find information within messages and files. (The Verge)

Location-based entertainment

  • Warner Bros. Discovery has created a new division for all of its location-based experiences, including theme parks, touring exhibitions, retail destinations and studio tours. (Blooloop)

  • “Water for Elephants,” a circus romance adapted from Sara Gruen’s best-selling novel, will close on Broadway on Dec. 8th. (NYT)

  • Todd Phillips’ sequel "Joker: Folie à Deux" is expected to open with $140M at the box office worldwide. (Deadline)

Travel & hospitality

  • Chinese social media app Xiaohongshu, often referred to as “China’s Instagram,” is reshaping Chinese tourists’ experiences in Southeast Asia, elevating nondescript locales to must-see attractions. (Rest of World)

  • By upping its sailings by almost 100%, AGM client Carnival Cruise Line is set to become Australia’s largest cruise line. (Karryon)

  • Japan Airlines has rolled out complimentary domestic flights in an effort to keep travelers in the country. (Globetrender)

  • TikTok is influencing a new trend in the restaurant industry. "Flights" have always been a thing for drinks, but now they are taking over the food side as well. (RBO)

Gaming

  • Players from Pakistan have been dominating the professional Tekken scene, a game traditionally ruled by players from the Far East. (BBC)

  • “Fortnite” creator Epic Games kicked off its Unreal Fest with the debut of Unreal Engine 5.5 and previews for new features of the massively popular video-game-building tool. (Variety)

  • This year, two of the world's biggest football titles - EA FC and Football Manager - are allowing players to take charge of female teams too. (BBC)

  • Nintendo showed off core franchises Mario and Zelda, celebrating 135 years of history in a new Kyoto museum. (NPR)

Mental health

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

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