Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • AGPT can help you quickly understand the key components of a vendor offering. Upload the PDF from the vendor to Ask a Doc and ask the tool for a summary of the offering, pricing, pros and cons and any other relevant info you might need.

  • You can use Ask Anything to quickly get DMA codes for media plans, reports and more simply by providing the tool with a list of cities that you need codes for.

  • We’re always on the hunt for more AGPT Innovators! If you or a team member have used AlliedGPT in an inventive way to improve a process, solve a problem, increase productivity, or create something amazing, please let us know.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • 105.3M Americans will watch live sports via digital this year, up from 95.5M last year, thanks to new sports deals and offerings from streamers. (eMarketer)

  • Max will start with "very soft messaging" around password sharing later this year as it moves toward implementing its password crackdown. (Mashable)

  • One of the biggest travel trends for 2025 globally is the rise of "reset jetting," where travelers escape to quiet retreats to relax and unwind. (Expedia)

Agency updates

  • Our US Games team orchestrated a partnership between Zynga’s NaturalMotion studio, developers of the popular mobile racing game "CSR2," and multinational tire company Toyo Tires. This collaboration coincided with their involvement in SEMA, the leading automotive trade show that showcases innovative products and connects industry buyers globally. The campaign highlighted Toyo Tire’s Treadpass exhibit while also amplifying "CSR2"'s official sponsorship of the event. Fans participated by voting for their favorite vehicle featured at Treadpass, with the winning vehicle set to be incorporated into "CSR2." This cross-promotion was supported through social media, public relations, and custom signage and video content.

Interesting campaigns / creative

  • RAM Trucks Australia and Paramount have partnered on a RAM 2500 Yellowstone Edition pickup truck. (Campaign Brief)

  • Babybel created a giant peelable 3D billboard over the summer in London and Manchester. (The Drum)

Audiences

  • In a world-first initiative, the Australian government will introduce legislation to ban social media use for children under 16. (Media Week)

  • UK spending on discretionary items saw its biggest spike of the year in September, with entertainment jumping by 14.4% MoM thanks to Oasis ticket sales. (Reuters)

  • 57% of Korean Gen Zers and 53% of global Gen Z consumers would like to use an AI travel planner before commencing their travels. (Korea Times)

  • 40% of Americans pretend to be travel influencers on vacation, and 58% see using social media when traveling as a good thing. (NY Post)

Platforms

  • Instagram has now surpassed Facebook’s active user count in the EU with 260.6M monthly active users. (Social Media Today)

  • TikTok’s adding another music integration with a new “Share to TikTok” option that’ll let users share music from Apple Music and Spotify to TikTok. (Social Media Today)

  • instagram has added DM filters to assist creators, letting them find the most relevant inquiries easily. (Social Media Today)

  • Nintendo Music was downloaded by 265K users on the first day of its release and went on to surpass 1.2M downloads in just four days. (Nintendo Life)

  • Paramount+ added 3.5M subscribers and posted a $49 million profit in Q3, up from the $26M reported last quarter. (The Verge)

Content

  • Disney‘s "Moana 2" is heading to the best five-day opening ever at the Thanksgiving box office, expecting to earn $135M over the holiday weekend. (Deadline)

  • Netflix will soon hold its first live sports streaming event featuring heavyweight champion Mike Tyson and social personality turned fighter Jake Paul. (LMT)

  • Amazon Prime Video saw the highest monthly growth among streaming platforms in September thanks to NFL Thursday Night Football and "The Rings of Power." (Nielsen)

Tech & AI

  • OpenAI launched a consumer hardware division led by former Meta AR lead Caithlin Kalinowski. (Coin Telegraph)

  • Universal Music Group has partnered with Klay Vision to create an “ethical” foundational model for AI music generation. (The Verge)

  • Mistral AI launched a new content moderation API, marking its latest move to compete with OpenAI to address safety and content filtering. (Venturebeat)

  • Google is generally rolling out its Gemini AI-powered Vids app that lets users create video presentations using a prompt. (The Verge)

Location-based entertainment

  • The abandoned Six Flags New Orleans theme park, formerly Jazzland, will be torn down as a new development called Bayou Phoenix begins construction. (Attractions Magazine)

  • The opening of the American Heartland theme park in Oklahoma has been pushed back, and two firms have filed liens against the developers. (Construction Dive)

  • AMC Entertainment unveiled what it calls its “GO Plan” - a set of major improvements to seating, projection and auditoriums during the next few years. (Deadline)

Travel & hospitality

  • Taylor Swift's Eras Tour has so far generated approximately $1B in additional hotel revenue across the US, Europe and Asia, with its impact rivaling traditional tourism drivers like the Super Bowl and even the Olympics during its peak periods. (Travel Weekly)

  • Over half of global travelers are considering visiting darker sky destinations in 2025 with starbathing experiences, star guides, once-in-a-lifetime cosmic events and constellation tracking top of the list. (Forbes)

  • "Travel Tuesday" deals are soaring alongside Black Friday and Cyber Monday sales, with airlines, hotels and more offering between 20% and 30% off of the best available rates. (NY Post)

Gaming

  • Ice Spice and Snoop Dogg's surprise Times Square performance was live streamed to Fortnite. (Variety)

  • The new mobile Pokémon Trading Card Game generated more than $12M after just four days of release. (Games Industry)

  • Just three weeks after "Zenless Zone Zero" was released, HoYoverse received a Chinese license approval for its next new game "Astaweave Haven." (Pocket Gamer)

Mental health

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