Check out the latest posts from AGM Leaders

Adaptive Marketing Strategies for LBE

By Melanie Wills, Managing Director, EMEA

Game On: The Culture Within Gaming

By Marcus Best, SVP, Multicultural and Tamia Gregory, Publicity Coordinator

Help me, AlliedGPT

• Use Ask Anything in AGPT to help you create a media briefing document when you enter interview details and preparation requirements.

• Easily create an executive summary for a report or presentation by uploading the file to Ask a Doc and asking it to draft a high-level summary of key points. Pro tip: run your prompt through our prompt optimizer first to get a more robust output.

• Have AGPT help you analyze campaign performance by uploading your data file to Ask A Doc and prompting it with a question like "which platforms saw the most efficient CPC" or simply "analyze this week's performance, providing insights and recommendations for improvement."

TL;DR

• OpenAI is preparing to release an autonomous AI agent next year that can control computers and perform tasks independently, code-named “Operator.” (The Verge)

• Google launched a dedicated app for its AI-powered assistant, Gemini, on iOS globally. (Tech Crunch)

• Google announced some new Shorts-focused ad options that’ll make it easier for brands to tap into Shorts for their promotions. (Social Media Today)

Interesting campaigns / creative

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  Chipotle dropped its “All I Want is Chipotle” holiday bundle, featuring niche products for the biggest fans. (NRN)

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  Microsoft rolled out a new ad campaign called "This Is An Xbox" that underscores you don't have to buy an Xbox to play Xbox. (Game Spot)

Audiences

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  67% of consumers globally watch video on their small screen daily, compared to 50% who watch on their big screen. (Social Media Today)

• International travel is on the rise among high-income Americans, with the share going abroad for their longest trip of the season having risen to 42% from 29% in 2023. (Deloitte)

• UK consumers' anxiety about rising monthly subscription costs increased from 57% in 2023 to 62% in 2024. (Advanced TV)

Platforms

• Bluesky has gained over 16M users, and with the vibes reportedly being "immaculate," it could be the next Twitter. (The Verge)

• After several fits and starts, Spotify CEO Daniel Ek thinks the company is finally ready to rival YouTube as a destination for video podcasts. (The Verge)

• Facebook has now said "views" is its primary metric, following the same announcement about Instagram earlier this year. (Social Media Today)

Content

• Prime Video launched add-on subscriptions and Prime Video Store for New Zealand, expanding the selection of content available for customers via Prime Video. (Campaign Brief)

• The YouTube app on Quest will let you co-watch videos with up to seven friends in VR. (The Verge)

• The Jake Paul v Mike Tyson fight could be the most watched boxing match ever, given ease of access to Netflix's large global subscriber base. (1News)

Tech & AI

• Meta’s making an expanded push to sell more of its Ray Ban smart glasses this Christmas, with a dedicated “Meta Lab” pop-up store now open in Los Angeles. (Social Media Today)

• Microsoft’s top AI customers include Adobe and Meta, but TikTok is still Microsoft’s top Azure OpenAI customer. (The Verge)

• ChatGPT can now read some desktop apps, such as VS Code, Xcode, TextEdit, Terminal, and iTerm2. (Tech Crunch)

Location-based entertainment

• Movie ticket sales revenue in China is down 22% YoY, with high unemployment among young people and the growing popularity of short-form content and gaming thought to be significant factors.
  (THR)

• Bluey’s World has opened in Brisbane, bringing to life the hit show's Brisbane suburbs, sets and landmarks. (Karryon)

• Disney+ subscribers can enjoy one free day at the Disneyland Resort when they buy two days with a specially priced three-day, one-park per-day ticket. (KTLA)

• Kingda Ka, the world's tallest roller coaster, will be among the rides removed from Six Flags Great Adventure to make way for a "multi-record-breaking launch coaster" that will open in 2026. (Fox)

Travel & hospitality

• As part of its ongoing efforts to differentiate itself from the competition, Expedia has been leveraging generative AI to improve the user experience across its apps and loyalty program. (Hotel Dive)

• Half of Americans plan to travel between Thanksgiving and mid-January, with 19% visiting friends and relatives only and 30% planning to stay in paid lodging. (Deloitte)

• Shopping malls are becoming hot spot destinations for food, with restaurants replacing retail stores as financial anchors for malls. (RBO)

Gaming

• Epic has officially given gamers permission to download archived copies of classic game files and play them. (PC World)

• Microsoft is currently working on prototypes for handheld game devices, but the product would be "a few years out." (Gamespot)

• Gaming researchers are using an AI model called MarioVGG to see whether AI can generate plausible video of Super Mario Bros. in response to user inputs. (Wired)

Mental health

• Here's a list of things to love about Winter - it's not all dark mornings and bulky coats.

• Here's an interesting read about why you should routinely make something with your hands (even if you think it's not "good").