Check out the latest posts from AGM Leaders

Fans as Forecast: How Edge Signals Predict Hits and Extend Game Lifecycles

Jason Vanderwoude, VP, Client Solutions

The Internet Is Broken — Here’s How We Build a More Human Digital Future

Daniel Heale, VP Client Solutions

TL;DR

• OpenAI previewed new voice-enabled ChatGPT experiences that push multimodal, conversational AI into an even more human direction. (Inkbot Design)

• 'Zootopia 2’ shattered global records, earning the biggest animated opening weekend of all time. (People)

• TikTok added a new “AI Imagine” feature in the Create tab, expanding its generative creative toolset. (SocialBee)

Agency updates

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  Our Partnerships team revved up CSR2’s global presence with two high-impact brand activations that connected the mobile racing franchise to both auto enthusiasts and mainstream consumers. At SEMA 2025, CSR2 teamed with Toyo Tires to let fans select a custom Treadpass vehicle for in-game integration—an effort that drove more than a million impressions and deep on-site engagement. The team also joined McDonald’s Canada’s Double Play Monopoly promotion, offering players a chance to win an exclusive in-game Lamborghini while sparking nationwide visibility and search lift. Together, the programs delivered standout cross-industry reach and fresh momentum for the CSR2 community.

Interesting campaigns / creative

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  Apple’s 2025 holiday spot “A Critter Carol” leans into handcrafted puppetry and real-world artistry over AI, creating one of the season’s most emotionally resonant campaigns. (Famous Campaigns)

• “Play for Peace” by Grupo Purdy, the country’s largest automotive dealership, compiles competitive sports imagery into a cinematic call for non-violence, using emotional contrast to challenge viewers’ assumptions. (Ads of the World)

Audiences

• Global AI investment jumped by over $3.5B in November, alongside a $38B OpenAI–AWS deal, signaling rapid acceleration in AI-driven audience tools. (HumAI Blog)

• The AI Track reports a surge of next-gen model releases in November, including Opus 4.5, SAM 3, and Nano Banana Pro, expanding global exposure to multimodal AI. (The AI Track)

• Quirk’s highlights new mergers among major insights firms this month, reflecting rising global demand for advanced audience-data capabilities. (Quirk’s)

Platforms

• Google is expanding its AI-powered “notification summaries” feature to more Android devices — including Samsung and other brands — giving users a streamlined way to get quick, digestible versions of long messages and group chats. (The Verge)

• YouTube now shows separate analytics for paid vs. organic content — including views, engaged views, likes, comments, shares and watch-time — giving creators clearer insight into performance and monetization attribution. (SocialBee)

• Threads rolled out cleaner UI refinements, including improved post layouts, faster loading in the For You & Following feeds, and enhanced reply/notification sorting, designed to boost daily engagement and creator retention. (embedsocial)

Content

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  "Wake Up Dead Man: A Knives Out Mystery" — the next chapter in the hit whodunit franchise — gets a U.S. theatrical release date of November 26, 2025, and will begin streaming December 12, reviving buzz for mystery-drama in cinemas this winter. (Netflix)

• Netflix revealed its “Top Releases for December 2025,” spotlighting 11 major debuts—from final-chapter sequels to new thrillers and prestige dramas—set to anchor the holiday streaming window, with Man vs. Baby leading the list. (Decider)

Tech & AI

• AI-powered advertising is accelerating with new targeting models, transforming targeted marketing with data-driven insights, automation, and personalization for better ROI. (Inkbot Design)

• November’s top AI stories reveal rapid advancements in regulation, multimodal systems, and enterprise adoption that will shape 2026 strategies. (HumAI Blog)

• Meta has signed multiple AI-content licensing deals with major news publishers — including CNN, Fox News, USA Today, The Daily Caller, The Washington Examiner, and Le Monde — allowing its AI chatbot to deliver real-time, verified news content from these sources. (Axios)

Location-based entertainment

• Disney World has permanently removed the iconic Aerosmith preshow from its Rock 'n' Roller Coaster at Hollywood Studios, ahead of a planned transformation set for 2026 — signaling a major change for long-time park guests. (Entertainment Weekly)

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  Legoland’s upcoming Harry Potter land promises a fully immersive, canon-inspired experience that blends theme-park design with hospitality storytelling. (The Sun)

• Theme Park Insider opened voting for its annual Best Theme Park awards, spotlighting standout global attractions. (Theme Park Insider)

Travel & hospitality

• British Airways announced a new seasonal flight route via its BA Cityflyer subsidiary launching from Glasgow to San Sebastián, Spain for summer 2026, opening a direct gateway to one of Europe’s top beach and culinary destinations. (The Scottish Sun)

• Caribbean resort, Atlantis Bahamas, is repositioning itself as a luxury getaway, offering private butler service, upgraded suites, yacht and seaplane excursions, and exclusive holiday-season perks. (New York Post)

• Several major airlines are rolling out significant route expansions and service upgrades ahead of 2026, including new flight paths and enhanced in-flight technology, signaling a strong rebound in global air travel demand. (TravelPulse)

Gaming

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  Assassin’s Creed Shadows arrives on Nintendo Switch 2 this week, marking the franchise’s long-awaited return to a Nintendo platform. (Gaming Amigos)

• The 2025 gaming M&A landscape surpassed $6B in deals, signaling aggressive consolidation across publishers and tech partners. (GAM3S.gg)

• November’s gaming and ad-tech recap spotlights rising monetization trends and the growing role of AI in optimizing creative formats. (exmox)

Mental health

• Taking a “phone-sober walk” can significantly improve emotional well-being, reduce stress, and sharpen focus. (New York Post)

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  Practicing gratitude, even via small daily rituals, is backed by growing research showing improved mood, reduced anxiety and depression symptoms, and greater life satisfaction. (Indianapolis Recorder)