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Learning Opp!

To support the rollout of our newly designed agency marketing materials (more to come - get excited!), we're launching a series of “Ask Me Anything” sessions (hosted by our very own Jared Brach) with helpful tips on how to access, use and adapt these materials in Keynote. That said, all Keynote-related questions are welcome! Have some already? Submit those now, and keep your eyes peeled for a calendar invite!

Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • AlliedGPT can help you come up with targeting ideas when you enter the product/brand into this prompt.

  • Summarizing an RFP has never been easier with this prompt. Just upload the doc, and the tool will provide a summary, timeline and more.

  • AlliedGPT can provide a hypothetical-based media mix recommendation if you use this prompt. Enter the budget, date range, market, intended audience, KPI and tactics, and you'll receive an allocation by tactic.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Disney made a $1.5B investment in Epic Games, the gaming developer behind Fortnite. (Yahoo)

  • ESPN, Fox and Warner Bros. Discovery plan to launch a joint sports streaming service later this year. (CNBC)

  • Roblox is introducing its Multilingual Translation Model, which will break down language barriers between players by translating text in real time. (Roblox)

  • Google renamed its Bard chatbot to Gemini, released a dedicated Gemini app for Android, and is folding all its Duet AI features in Google Workspace into the Gemini brand. (The Verge)

Agency updates

  • Our Field team executed an ’80s-era tour on behalf of Focus Features’ "Lisa Frankenstein," bringing talent Kathryn Newton and Cole Sprouse to the American Dream Mall where hundreds of fans lined up for a Q+A and meet-and-greet opportunity.

  • Our Multicultural team executed an influencer dinner for streaming client ViX in celebration of the "LALOLA" series premiere. Miami Latinx influencers enjoyed a surprise visit from the star of the show, Barbara de Regil. The special night was organically shared by influencers, boosting social chatter and tune-in.

Interesting campaigns / creative

  • DoorDash will deliver every product advertised during the Super Bowl to one lucky winner. (Marketing Dive)

  • McDonald’s launched a cryptic poster campaign to promote a secret collab, encouraging viewers to use a QR code to find out more. (The Drum)

  • Avocados From Mexico launched a tool to generate guacamole recipes using AI. (Marketing Dive)

  • Burger King is taking its "Have it Your Way" promise to the next level with a contest fueled by generative AI. (Marketing Dive)

Audiences

  • Nearly half (47%) of TikTok’s users said they get news from the app, a 17 percentage point increase from July 2022. (Morning Consult)

  • Half of US adults planned to watch the Super Bowl, and Taylor Swift fans were more likely to watch. (YouGov)

Platforms

  • 47% of US digital media professionals think social media will face serious challenges in the next year, including ads delivering alongside unsavory content and decreased access to consumer data and cookies. (Insider)

  • YouTube TV subscriptions hit 8M, making it far and away the biggest internet-streaming subscription TV service in the US. (Variety) What's more, viewers globally are watching a collective average of 1B hours of YouTube content on TV screens each day. (TubeFilter)

  • Expedia signed up as Netflix’s first global ad partner and will run ads localized for different languages and cultures. (Marketing Dive)

  • More than a third of marketers worldwide will increase their brand marketing investments this year. (Insider)

  • Europe’s public broadcasters launched a new free streaming service, Eurovision Sport, in 50 markets. (Deadline)

Content

  • Following her Grammy's performance, Tracy Chapmans's "Fast Car" shot to No. 1 on the iTunes Top Songs chart, and her 1988 debut album also sat at No. 1. (NPR)

  • The Grammys saw 16.9M viewers on CBS, up 34% from last year's show. (The Wrap)

  • The global music industry had a record-setting 2023 with more than 4T on-demand audio song streams. (Axios)

  • Nickelodeon's football fans will be able to watch Super Bowl LVIII announced by SpongeBob SquarePants live from Bikini Bottom. (CNN)

Tech & AI

  • Disney is beta testing a new AI-based advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. (Pymnts)

  • Meta will label AI-generated images on Instagram and Facebook in the coming months. (ABC)

  • Google is joining an effort to help spot content made with AI - a sort of “nutrition label” that identifies when and how a file was produced or altered. (NYT)

  • OpenAI hit the $2B revenue milestone in December and believes it can double that in 2025. (Reuters)

Location-based entertainment

  • The 2026 World Cup final will be held at MetLife Stadium in East Rutherford, New Jersey, on July 19th. (ESPN)

  • Disney plans to invest billions of dollars into expanding the capacity of its theme parks and cruise lines. (Yahoo)

  • The UK government has said it will back the plans for a new Universal Studios theme park in Bedfordshire. (Blooloop)

  • "Moana 2," originally planned to be a Disney+ exclusive, is set to debut in theaters on November 27th. (Variety)

Travel & hospitality

  • Wynn Resorts saw its operating revenue grow to a record $1.84B in Q4, citing November's F1 race as a contributor. (Hotel Dive)

  • An estimated 500K fans flooded the Las Vegas Strip for Super Bowl LVIII, and Harry Reid International Airport added 60 extra flights to handle the influx of visitors. (CBS)

  • 60% of adults 18-25 worldwide that are active on TikTok turn to the platform as their first choice for travel inspiration. (Hotel Business)

Mental health

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

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