AGM KNOWLEDGE INSIDER

Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • You can use this prompt to help you come up with TikTok post ideas about a given topic.

  • Enter a high-level audience description and market into this prompt to receive a persona profile complete with demographics, behaviors and motivators.

  • Easily generate LinkedIn promotional copy about a company or topic when you enter an objective, keywords, CTA and intended audience into this prompt.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • OpenAI is testing an option for users to have ChatGPT retain specific information from one exchange to the next. (Bloomberg)

  • The National Hockey League has rendered its 2024 All-Star Game in 3D on Roblox. (Marketing Dive)

  • OpenAI introduced Sora, its text-to-video AI model capable of generating clips up to a minute long. (The Verge)

  • This year's Super Bowl had 123.4M viewers, the highest number of people watching the same broadcast in the history of television. (Variety)

Agency updates

  • Our Field team planned and executed a special red carpet screening of "Bob Marley: One Love." Hosted by Rohan Marley, notable guests included Nico Marley, Aston Barret Jr, Gloria and Emilio Estefan, Udonis Haslem, Grammy winner Maffio and Kingsley Ben-Adir.

  • Our Touring, Client Solutions and Field teams promoted a "Mrs. Doubtfire: The Musical" Philadelphia engagement. Star and Philly native Rob McClure took to the streets to meet the locals, visiting a Macy’s window in the show’s honor, cooking “Love Muffins” with the local ABC affiliate, and visiting the Betsy Ross House with NBC. Check out the 6abc cooking segment HERE.

Interesting campaigns / creative

  • Sky Sports promoted the launch of its new tennis channel with several 3D billboards around London featuring giant tennis balls. (The Drum)

  • The BBC released a dramatized ad depicting the moment Klopp news brought Liverpool to a stop, doubling down on its message that it doesn’t just provide telly. (The Drum)

  • Tourism Tasmania launched a campaign utilizing "TasmanAI," an image generator that turns prompts into original art made by local Tasmanians. (Mumbrella)

  • Coca-Cola is launching experiential marketing activations in five cities to highlight what it is calling “Foodmarks,” or food landmarks that connect Coke, food and culture. (AdAge)

Audiences

  • US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites. (Insider)

  • About half of Hispanic adults in the US are using TikTok, though YouTube (86%), Facebook (66%) and Instagram (58%) remain the most popular platforms. (NBC)

  • Over half (55%) of adults worldwide say that offering points or reward systems is the top way to keep them coming back. (Insider)

Platforms

  • Amazon is facing a class-action lawsuit over introducing ads to Prime Video, with plaintiffs alleging their terms of service were unfairly changed after they had already paid for their service. (Streamable)

  • X announced that advertisers will soon be able to run ads next to certain content creators to ensure that their ads don’t run next to controversial or offensive content. (Tech Crunch)

  • Instagram is testing carousel posts within the Reels stream. (Social Media Today)

  • TelevisaUnivision reported a 15% US revenue decrease to $820.7M in Q4, led by a 28% drop in subscription and licensing revenue and a 5% decline in advertising revenue. (THR)

  • Noggin, Paramount's SVOD service targeted at young kids, is shutting down amid the company's layoffs. (THR)

  • Roku hit 80M active accounts, but revenue per user is decreasing. (Deadline)

Content

  • US box office revenue fell to a historic low due to unprecedented Super Bowl viewership and an ongoing slowdown in major Hollywood studio titles. (THR)

  • Microsoft has partnered with Semafor for AI-assisted news content. (Reuters)

  • TikTok is now available as a new spatial app on the Apple Vision Pro, letting users scroll an immersive content feed. (Indian Express)

  • The historic boost to TV ad spend in the UK during World Cup years is diminishing. (WARC)

Tech & AI

  • The UK government was urged by the House of Lords to adopt more positive outlook for LLMs to avoid missing out on the "AI goldrush." (Tech Crunch)

  • Meta confirmed that 40% of the content that people see on Instagram now comes via AI recommendations. (Social Media Today)

  • The Interactive Advertising Bureau and Media Rating Council unveiled a proposed set of guidelines to give advertisers more clear and consistent metrics for their AR efforts. (Marketing Dive)

  • The EU decided that it won't force Apple to open iMessage to rivals after all. (Tech Crunch)

Location-based entertainment

  • Taylor Swift's Eras tour is expected to generate over $140M for Australia's economy. (Mumbrella)

  • In an effort to entice audiences back after the pandemic, Britain's National Theater is testing a 6:30 p.m. curtain. (NYT)

  • “Twenty-Sided Tavern,” the first official Dungeons & Dragons live theatrical experience, is coming to Broadway this spring. (Variety)

  • Amid ticket fraud, Disney has applied for a patent using blockchain to protect consumers and sales. (Fox)

Travel & hospitality

  • Despite expectations for travel costs to rise 3.5% YoY in 2024, travelers have an average of about 4.9 trips planned per person, a 2% rise above 2019 levels. (Reuters)

  • The majority of US Millennials/Gen Z opted for domestic travel (84%) in the last year, while in the UK and Germany, over half embarked on international trips (58% and 53%, respectively). (Skift)

  • JCDecaux introduced global airport programmatic digital OOH trading, which will initially be available at the top 15 worldwide airports, including Sydney Airport. (Bandt)

Mental health

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

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