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Marketing Alcohol to Gen Z

By Jonny Davis, EVP, Brand Experience

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TL;DR

• Reddit struck a $60M deal allowing Google to train AI models on its posts. (Yahoo)

• To compete with ESPN, Apple released a free app called Apple Sports that will show real-time scores, stats and betting lines supplied by DraftKings. (Variety)

• To improve engagement, Meta has launched a new test allowing select users to cross-post between Facebook and Threads. (Social Media Today)

• Google will integrate Gemini AI into its Performance Max product for advertisers. (Reuters)

Interesting campaigns / creative

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  Coach paired a virtual influencer with real celebrities Lil Nas X and Camila Mendes in its "Find Your Courage" campaign. (Marketing Dive)

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  Jameson launched a marketing push to introduce St. Patrick’s Eve and will drop the Times Square Ball to ring in the holiday. (Marketing Dive)

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  Pepsi teamed up with Shaq and Reebok for sneakers that carry mini cans. (Marketing Dive)

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  McDonald's paid tribute to how it's often depicted in anime and manga with its “WcDonald’s” campaign, featuring a new sauce, packaging, episodic content and more. (Marketing Dive)

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  After research revealed 21% of Australian audiences watch Netflix while in the restroom, the brand has launched the “Tudunny” pop-up experience, mixing the streaming service’s familiar “tadum” with the Australian slang term for toilet, “dunny." (Mediaweek)

Audiences

• Americans want more faith and religion programming, ranking it sixth out of 18 themes they desire to see in movies and television. (Christian Headlines)

• 98% of Gen Zers and 91% of millennials worldwide say video is their preferred type of digital marketing content. (CSA)

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  Around one in eight UK adults (13%) prefers watching video podcasts, though the majority of UK consumers prefer audio podcasts (59%). (YouGov)

Platforms

• Fubo Sports reached an all-time viewership high, with total hours consumed on the channel rising 40% YoY in 2023. (Streamable)

• YouTube is once again the overall top streaming service in the US, receiving 8.6% of viewing on television screens. (Tech Crunch)

• FuboTV is suing Disney, Fox and Warner Bros. Discovery over their recently announced sports streaming joint venture, citing extreme repression of competition. (CNBC)

• Streaming subscription growth in Southeast Asia slowed dramatically in 2023, but revenue from those subscriptions grew 12.5% YoY, partly thanks to pricing adjustments. (Variety)

Content

• "Oppenheimer" won 7 prizes at the British Academy Film Awards, including best picture. (AP)

• Paramount’s “Bob Marley: One Love” earned $52M in the US in its first six days, giving the box office some much-needed relief. (The Wrap)

• Lady Gaga is the latest music star to join Fortnite and gave a live performance in the season two Fortnite Festival. (Rolling Stone)

• Beyoncé became the first Black woman to top Billboard's country chart with her single "Texas Hold 'Em." (Axios)

Tech & AI

• The New York Times plans to debut new generative AI ad tool later this year. (Axios)

• X is looking to further integrate its new “Grok” chatbot tool by adding new Grok-generated descriptions of trending topics to the Explore page. (Social Media Today)

• Apple fans are starting to return their Vision Pros, with discomfort, headaches, and eye strain among the top reasons why. (The Verge)

• Adobe launched an AI assistant that can search and summarize PDFs. (CNBC)

• Nvidia released an early version of Chat with RTX, a demo app that lets you run a personal AI chatbot on your PC. (The Verge)

Location-based entertainment

• Broadway's grosses over President's Day weekend increased 27% increase over the previous week. (Deadline)

• Bruno Mars announced the addition of 12 new shows at Park MGM in Las Vegas. (News3LV)

• Taylor Swift’s three shows in Melbourne earned the city’s inner suburbs an estimated $174M AUD in revenue. (Karryon)

• Cinema attendance across Europe rose 18% YoY to 859M admissions in 2023, though attendance is still below pre-pandemic levels. (OBS)

Travel & hospitality

• A growing number of international travelers are opting out of trips to the US, citing gun violence as a major reason why. (USA Today)

• In China, more than 61M rail trips were made in the first six days of Lunar New Year. (Bloomberg)

• Caesars surpassed $11.5B in 2023 revenue, noting strong digital growth. (Yogonet)

Mental health

• Here are some strategies for handling the winter blues, no matter where you live.

• Poor sleep can make anxiety, depression and other mental health issues worse. Here’s what to do about it.