Check out the latest posts from AGM Leaders

Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Gather research on a particular brand or topic within a specific market with this prompt.

  • You can summarize the notes from a brainstorm with this prompt that will organize them and provide key takeaways.

  • Generate a variety of CTAs by entering an example CTA, quantity and word count into this prompt.

  • Click here for a complete list of previously featured prompts, and be sure to visit the help center within AGPT for information on which model to use for which prompts, how to use prompt starters and more.


In a hurry? Here's our pick of the top news items of the week.

  • Reddit struck a $60M deal allowing Google to train AI models on its posts. (Yahoo)

  • To compete with ESPN, Apple released a free app called Apple Sports that will show real-time scores, stats and betting lines supplied by DraftKings. (Variety)

  • To improve engagement, Meta has launched a new test allowing select users to cross-post between Facebook and Threads. (Social Media Today)

  • Google will integrate Gemini AI into its Performance Max product for advertisers. (Reuters)

Interesting campaigns / creative

  • Coach paired a virtual influencer with real celebrities Lil Nas X and Camila Mendes in its "Find Your Courage" campaign. (Marketing Dive)

  • Jameson launched a marketing push to introduce St. Patrick’s Eve and will drop the Times Square Ball to ring in the holiday. (Marketing Dive)

  • Pepsi teamed up with Shaq and Reebok for sneakers that carry mini cans. (Marketing Dive)

  • McDonald's paid tribute to how it's often depicted in anime and manga with its “WcDonald’s” campaign, featuring a new sauce, packaging, episodic content and more. (Marketing Dive)

  • After research revealed 21% of Australian audiences watch Netflix while in the restroom, the brand has launched the “Tudunny” pop-up experience, mixing the streaming service’s familiar “tadum” with the Australian slang term for toilet, “dunny." (Mediaweek)


  • Americans want more faith and religion programming, ranking it sixth out of 18 themes they desire to see in movies and television. (Christian Headlines)

  • 98% of Gen Zers and 91% of millennials worldwide say video is their preferred type of digital marketing content. (CSA)

  • Around one in eight UK adults (13%) prefers watching video podcasts, though the majority of UK consumers prefer audio podcasts (59%). (YouGov)


  • Fubo Sports reached an all-time viewership high, with total hours consumed on the channel rising 40% YoY in 2023. (Streamable)

  • YouTube is once again the overall top streaming service in the US, receiving 8.6% of viewing on television screens. (Tech Crunch)

  • FuboTV is suing Disney, Fox and Warner Bros. Discovery over their recently announced sports streaming joint venture, citing extreme repression of competition. (CNBC)

  • Streaming subscription growth in Southeast Asia slowed dramatically in 2023, but revenue from those subscriptions grew 12.5% YoY, partly thanks to pricing adjustments. (Variety)


  • "Oppenheimer" won 7 prizes at the British Academy Film Awards, including best picture. (AP)

  • Paramount’s “Bob Marley: One Love” earned $52M in the US in its first six days, giving the box office some much-needed relief. (The Wrap)

  • Lady Gaga is the latest music star to join Fortnite and gave a live performance in the season two Fortnite Festival. (Rolling Stone)

  • Beyoncé became the first Black woman to top Billboard's country chart with her single "Texas Hold 'Em." (Axios)

Tech & AI

  • The New York Times plans to debut new generative AI ad tool later this year. (Axios)

  • X is looking to further integrate its new “Grok” chatbot tool by adding new Grok-generated descriptions of trending topics to the Explore page. (Social Media Today)

  • Apple fans are starting to return their Vision Pros, with discomfort, headaches, and eye strain among the top reasons why. (The Verge)

  • Adobe launched an AI assistant that can search and summarize PDFs. (CNBC)

  • Nvidia released an early version of Chat with RTX, a demo app that lets you run a personal AI chatbot on your PC. (The Verge)

Location-based entertainment

  • Broadway's grosses over President's Day weekend increased 27% increase over the previous week. (Deadline)

  • Bruno Mars announced the addition of 12 new shows at Park MGM in Las Vegas. (News3LV)

  • Taylor Swift’s three shows in Melbourne earned the city’s inner suburbs an estimated $174M AUD in revenue. (Karryon)

  • Cinema attendance across Europe rose 18% YoY to 859M admissions in 2023, though attendance is still below pre-pandemic levels. (OBS)

Travel & hospitality

  • A growing number of international travelers are opting out of trips to the US, citing gun violence as a major reason why. (USA Today)

  • In China, more than 61M rail trips were made in the first six days of Lunar New Year. (Bloomberg)

  • Caesars surpassed $11.5B in 2023 revenue, noting strong digital growth. (Yogonet)

Mental health

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

Paste using Outlook on Web Browser ONLY - not compatible with Outlook's desktop app.