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Gen Z's Shifting Search Habits

By Ardalan Salam, VP, Data & Technology and Danyelle McGill, SVP, Social Media & Influencer Marketing

Help me, AlliedGPT

• Use this prompt to identify media-specific testing approaches for a particular channel/platform.

• This prompt can provide synonyms, antonyms and other ways to say certain words - useful when you hit a copywriting wall!

• Translate ad copy, or any other copy for that matter, into a different language using this prompt.

TL;DR

• Anthropic said the newly-released Claude3 performs as well as or better than leading models from Google and OpenAI and will have multimodal capabilities like image generation. (The Verge)

• Apple called Epic Games “verifiably untrustworthy” and is blocking the Epic Games Store and Fortnite on iOS devices. (Gameindustrybiz)

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  OTT will account for more than half (53.5%) of US video subscription revenues by 2025, when it will reach $71.92B. (Insider)

• Meta is planning to showcase its next-gen AR glasses later this year. (Social Media Today)

• DeepMind alumni Yishu Miao and Ziyu Wang have launched Haiper, an AI-powered video generation tool that will compete with the likes of OpenAI's Sora. (Tech Crunch)

Interesting campaigns / creative

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  Tequila Don Julio created an immersive experience for the Apple Vision Pro that highlights four key chapters of its creation process. (Marketing Dive)

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  Apple brought "Midnight," a 1986 manga about a taxi driver, to life in a 19-minute ad shot on an iPhone 15. (The Drum)

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  South Western Railway launched an OOH campaign highlighting some of the verbal abuse its workers have been subjected to by agitated customers. (The Drum)

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  Heineken 0.0 is giving Co-op’s drink aisles the "Wetherfield treatment" in a new partnership with ITV's Coronation Street. (Kamcity)

Audiences

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  US consumers are okay with more ads if they don’t have to pay more. (Insider)

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  Facebook was the No. 1 social media channel where US internet users interact with brands in 2023, at 61.5%, but YouTube is catching up (60.3%), growing 10.4% from 2022. (Insider)

Platforms

• The European Commission hit Apple with a 1.8B euro antitrust fine, claiming Apple abused its dominant position on the market for the distribution of music streaming apps. (CNBC)

• TikTok’s current average engagement rate of 2.63% for brand content is down by more than half of what it was a year ago (5.69%). (Social Media Today)

• US senators have proposed new action against TikTok, which could see TikTok face removal from the US once again. (Social Media Today)

• The Walt Disney Company and Reliance Industries have merged their massive Indian TV and streaming businesses, Star India and JioCinema, to create India’s largest streamer. (Variety)

• Looking to attract a broader user base and increase revenue, the popular gay dating app Grindr is looking to expand its focus beyond casual encounters to include long-term dating, travel and professional networking. (FT)

Content

• This year’s SXSW features over 15 LGBTQ+ films that are slated to premiere at the festival. (Pride)

• "Dune: Part Two" grossed a better-than-expected $82.5M at the US box office in its opening weekend and another $100M internationally. (THR)

• Fans are increasingly watching live sports via streaming apps, including around half of UK football followers who will watch the upcoming UEFA cup finals via streaming. (WARC)

Tech & AI

• Kayak’s new AI tools let users double-check flights with a screenshot and talk with a chatbot about upcoming travel. (The Verge)

• Bitcoin hit a new all-time high, passing $69,000 for the first time since November 2021. (Tech Crunch)

• Meta is creating a dedicated team to combat disinformation and AI abuse ahead of elections in 2024. (Reuters)

Location-based entertainment

• For the first time, Australia’s National Rugby League competition played its first two fixtures in Las Vegas, drawing a crowd of 40K to the double-header. (AAP)

• Mattel Adventure Park will become Arizona’s first fully-themed indoor/outdoor amusement park upon opening in 2024. (Mattel)

• Universal Orlando is set to open DreamWorks Land this summer, featuring attractions based on "Shrek," "Trolls," and "Kung Fu Panda." (Travel Weekly)

Travel & hospitality

• In 2023, 4-in-5 (81%) hotel stays globally were for one or two nights only. (Siteminder)

• Spartacus has released its annual list of the most queer-friendly travel destinations, and topping the list are Malta, Canada, New Zealand, Portugal and Spain. (Towleroad)

• Atari is launching the first-ever gaming-centric Atari-themed hotel in Las Vegas, blending retro appeal with modern gaming amenities like multiple systems, a vast game library, high-speed internet, and large-screen TVs. (Fast Company)

• MGM Collection and Marriott Bonvoy have launched their partnership, opening reservations for 16 hotels primarily in Las Vegas and merging MGM Rewards with Marriott Bonvoy benefits. (Hospitality Net)

• To inspire destinations to use AI for tourism, OpenAI and the city of Dublin, Ireland, will create a “Dublin Itinerary Planner” proof of concept built on GPT-4. (PhocusWire)

Gaming

• Warner Brothers confirmed it's doubling down on live service games and called the AAA market volatile despite the success of "Hogwarts Legacy." (IGN)

• Headspace is bringing its meditation app to Meta Quest with the launch of HeadspaceXR. (Techcrunch)

• Xbox is shifting more to cloud-based gaming, leaving Sony and Nintendo to battle in the console wars. (FT)

Mental health

• Microstresses are the accumulation of unnoticed, small stresses from routine interactions. Here are 5 ways to deal with them.

• Here are 9 mental health podcasts that are informative and inspirational - but not corny.