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Level Up Your Brand with Gaming Influencers

By Teresa Lynch, Vice President, Social Media Marketing

TL;DR

• YouTube's Shows is a new feature creators' will have access to this year, and YouTube says it will help push episodic-style content. (Digiday)

• Pinterest has now officially implemented a new policy to label AI-generated images. (Social Media Today)

• Nearly $12B of TikTok's ad revenue comes from the US and would likely trickle down to Google and Meta if a ban goes through. (Marketing Dive)

Audiences

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  Americans think that streaming is the best way to listen to music, followed by live concerts. (Talker)

• 58% of Americans use email multiple times a day, 59% use social media multiple times a day, and 33% use streaming services like Netflix multiple times daily. (CSA)

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  Globally, recreation and entertainment, leisure travel, and restaurants represented an estimated 18% of the consumer’s wallet in February. (Deloitte)

Platforms

• Facebook, Instagram, and Threads will start testing Community Notes this week. (The Verge)

• AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. (AdWeek)

• News Australia is now selling ad inventory on Tubi and will be promoting it strongly to grow it from its current 1.3M-strong audience. (AdNews)

• Sonos has canceled its streaming video player, codenamed Pinewood, which was set to launch this year. (The Verge)

Content

• FAST channel content is no longer an archive of old content, with more than 70% of it produced since 2010. (Nielsen)

• "Yellowjackets" is on track for its best season yet, as season 3 audience is outpacing season 2 by 39%. (Deadline)

• Warner Bros. and Legendary’s "A Minecraft Movie" is looking at a $60M+ U.S./Canada opening. (Deadline)

• Chinese animated film “Ne Zha 2” has become the first Chinese film to surpass $2B at the global box office, marking a historic milestone. (Variety)

Tech & AI

• Google will replace Google Assistant on Android phones with Gemini later this year. (Tech Crunch)

• OpenAI and Google have asked the US government to let them train AI on content they don’t own to "avoid forfeiting" the lead in AI to China. (The Verge)

• Google DeepMind’s new AI models help robots perform physical tasks, even without training. (The Verge)

Location-based entertainment

• Universal Orlando Resort revealed the opening date for its new Universal Epic Universe theme park: May 22, 2025. (Attractions Magazine)

• Fanatics has partnered with Ticketmaster to integrate ticketing capabilities into its e-commerce platform. (SportsPro)

• Disney announced news for upcoming theme park attractions such as the “Monsters, Inc.” roller coaster and rides themed to “The Mandalorian,” “Cars,” and “The Avengers” — with help from Robert Downey Jr. (Attractions Magazine)

Travel & hospitality

• Lisa Vanderpump is partnering with Caesars Entertainment to open her very own hotel, The Cromwell, which will sit at the corner of Las Vegas Boulevard and Flamingo Road. (People)

• Airlines are cutting their first-quarter profit and sales estimates, warning that a weaker economic backdrop is weighing on travel demand. (NBC)

• A recent report from the U.S. Travel Association estimated that even a 10% reduction in the total number of Canadian visits to states like Florida and California could cost the travel industry $2.1B and 140K lost hospitality jobs. (The Street)

• Booking people to stand in line at hotspots while on vacation has become a go-to trick for travelers. (WSJ)

Gaming

• Scopely acquired Pokémon Go developer Niantic in a deal worth $3.5B. (gamesindustry.biz)

• Lego is increasing its focus on video game experiences created by its own teams, following years of partnerships with outside companies. (Eurogamer)

• More “long-standing, flagship” Xbox franchises will release on PS5 to reach the broadest audience possible. (Push Square)