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Color Outside the Lines: Reaching Gen Z

By Marcus Best, SVP, Multicultural

Help me, AlliedGPT

• Use AI as a second brain! This prompt can help you brainstorm ideas for a given client or campaign.

• This prompt can generate a Google Search & Pmax SEM chart that includes keywords, headlines and descriptions.

• This prompt will provide a list of contextually relevant websites that host banner ads when you enter your product/brand.

TL;DR

• Meta AI is now being integrated into the search box within Instagram, Facebook, WhatsApp and Messenger. (The Verge)

• Amazon Live introduced a shoppable FAST channel to Prime Video and Freevee. (Marketing Dive)

• TikTok officially launched its Notes photo app in Australia and Canada. (Social Media Today)

• Meta released early versions of its latest large language model, Llama 3, which is integrated into Meta AI. (Reuters)

Agency updates

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  To convey to Sydneysiders the uniqueness of Los Angeles as a travel destination, our APAC paid media team placed this impactful special build at the double bus shelter in Newtown, the city’s busy and trendy nightlife, residential and commuting hub. The build incorporates several custom features that make it unmistakably "Hollywood."

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  For the series premiere of "Fallout," our Partnerships team secured collaborations with notable brands for client Amazon MGM Studios. Jones Soda Co. launched Nuka-Cola Victory, surpassing sales expectations and earning acclaim. Grubhub introduced the Nuka-Blast Burger Meal in LA and NY, featuring a collector’s box and show-themed items, outperforming similar collaborations. Gopuff assembled a watch party collection with Easter eggs for fans. Arby's launched a creative social media push. Our Our Field team worked with Fan Expos, Comic Cons, and other Promo/WOM partners in Atlanta, Chicago, Miami and Seattle. Each market hosted one Promo/WOM screening of the first two episodes during the week of release.

Interesting campaigns / creative

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  Tying into it’s much-anticipated new episode, Bluey’s home was listed for sale on Australian real estate website, Domain. (Mediaweek)

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  The Smithsonian created interactive Instagram experiences using 3D models of celestial objects generated from data collected by the Chandra X-ray Observatory and other telescopes. (SI)

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  Jack Daniel’s teamed up with Wesley Joseph for a spot that features a first-ever change to its iconic t-shirt design. (The Drum)

Audiences

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  Over a third (36%) of US Boomers are now on Instagram, and 20% are on TikTok, up from 27% and 3%, respectively, in January 2020. (Morning Consult)

• About two-thirds (64%) of US sports fans “frequently” or “occasionally” listen to sports content. (SiriusXM)

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  Younger people are more likely to say their fandoms are important to their identity. (Deloitte)

Platforms

• Instagram added a new Story sticker called "Frames,” which turns any photo into a Polaroid, as part of an activation for Coachella. (Social Media Today)

• Telegram expects to hit 1B active users within a year. (Economic Times)

• The EU criticized Meta's "privacy for cash" business model, stating that "consent or pay" models often don't comply with the requirements for valid consent. (Engadget)

• Netflix added 9.3M subscribers in Q1, bringing its total subscribers to 269.6M. (THR)

• Advertisers launching Demand Gen campaigns with Google can now create GenAI visuals for their promotions in-stream. (Social Media Today)

Content

• Disney+ acquired its first live sports rights with the next 3 next three seasons of UEFA Europa League and Conference League in Denmark and Sweden Sportcal. (Sportcal)

• Vue International plans to expand its distribution of non-English-language films in the UK-Ireland region. (ScreenDaily)

• Vampiric flick “Abigail” was expected to make between $12M and $15M from its opening weekend, edging out A24’s “Civil War.” (Variety)

• Taylor Swift surprised fans with a secret double album reveal for "The Tortured Poets Department." (WFMZ)

Tech & AI

• Meta is letting Instagram influencers create their own AI bot versions of themselves. (Social Media Today)

• If you have the ChatGPT app installed on a connected Nothing handset, you’ll be able to ask the bot questions with a pinch of the headphones’ stem. (Tech Crunch)

• A day after retiring the hydraulic version of its humanoid robot, Boston Dynamics announced that its Atlas bot went electric. (Tech Crunch)

• Adobe launched a new Adobe Express mobile app that uses Adobe Firefly GenAI to facilitate content creation. (PYMNTS)

Location-based entertainment

• TikTok inked a partnership with ticketing provider AXS to let users of the app discover and buy tickets to live events. (Variety)

• Coachella ticket sales slowed down this year, with weekend two still not sold out. (Vogue)

• The US Justice Department is preparing to sue Live Nation, alleging the concert promoter has leveraged its dominance in a way that undermined competition for ticketing live events. (WSJ)

• Almost 50 years after it debuted, "The Wiz" returned to Broadway. (NYT)

• Glastonbury has announced it will have its first ever dedicated South Asian area at this summer's festival. (BBC)

Travel & hospitality

• After its heaviest rains in 75 years last week, Dubai had to divert incoming flights from its airport. (Karryon)

• Google has launched new features in Maps and Search that let users see alternatives to air travel and better understand the estimated emissions of flights. (Google)

• Local-focused hotels are gaining popularity among young travelers as travel trends show that 79% of Gen Z and Millennials globally want to explore the local culture of the places they go. (Hotel Business)

• Sundance Film Festival is open for pitches from cities across the US on becoming the new permanent home of the festival starting in 2027. (Variety)

Gaming

• "Baldur's Gate 3" swept the 2024 Bafta Games Awards with five wins, including one for best game. (BBC)

• "War Robots" hit $900M in revenue, and the shooter title has now pulled in over 270M registered players. (gamesindustrybiz)

• Someone has worked out how much EXP accumulated during the "Fallout" TV show. (Twitter)

Mental health

• A little dirt wouldn't hurt! Getting your hands dirty can benefit everything, from your mood to your microbiome.

• Here's an interesting read about how prescriptions for social activities, exercise and the arts - first popularized in Britain - are coming to America.