Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Was your team successful on a notable project? Use this prompt to write a short case study blurb to be used in future pitch decks.

  • Consolidate your notes from a brainstorm by pasting them into Ask Anything and clarifying how you would like them organized (by subject, time, cost, etc.)

  • Use this prompt to generate code in various languages for creative needs.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Warner Bros. Discovery announced that Max will charge an extra $7.99 per month to add someone to your account outside your household. (The Verge)

  • Media usage growth is expected to decline by 0.3% in 2025, the first drop since 2009. (Marketing Dive)

  • Amid talks of China pulling its Hollywood film releases, IMAX reported a 10% increase in overall revenue so far this year. (THR)

Agency updates

  • AGM partnered with Royal Anthos, the European Union and the Netherlands Consulate to drive awareness and engagement for Tulip Day NYC 2025. Our publicity team secured over 150 pieces of earned media coverage in top-tier outlets, generating more than 2M impressions. Complementing these efforts, our social media team led an integrated campaign across multiple platforms, delivering 1.1M impressions and 35K engagements.

Interesting campaigns / creative

  • To tout its natural ingredients, Corona has unveiled a new photo series in Japan that shows how plants and weeds grow in seemingly impossible places. (The Drum)

  • Kit Kat released a new campaign playing on its iconic “Have a Break” tagline, urging people to take a phone break and pick up a Kit Kat instead. (Best Ads on TV)

Audiences

  • More than half of Americans say they use subtitles when watching shows because the audio is too hard to understand. (NPR)

  • Twitch captured over 60% of global game live streaming audiences in 2024, with viewers watching more than 15.6B hours of gaming content. (Games Industry)

  • More than two-thirds of consumers in the U.S., Australia and the UK are willing to pay 25% more for their favorite brands. (Marketing Dive)

Platforms

  • TikTok is taking another step towards expanding its in-stream business listings, with the addition of business reviews on select location-tagged videos in the app. (Social Media Today)

  • After initial testing with select brands, access to Threads ads is now available to all advertisers globally. (Marketing Dive)

  • Meta announced new measures to combat spam on Facebook, hoping to tackle the rise of inauthentic profiles. (Meta)

Content

  • Netflix is launching a reality show from inside the WWE writers room this summer titled “WWE: Unreal”. (THR)

  • The NFL has expanded its partnership with software giant Adobe to deliver a range of fan experiences powered by AI. (Sports Pro)

  • NHL games across ABC, ESPN, TNT and truTV declined by 12% YoY, averaging just 445K viewers per telecast. (AA)

  • Viewership of “Conclave” spiked 283% last Monday as word of Pope Francis’ passing spread throughout the world. (Variety)

Tech & AI

  • Adobe released new Firefly image generation models and a redesigned Firefly web app. (Tech Crunch)

  • Gemini, Google’s AI chatbot, had 350M monthly active users around the globe as of March. (Tech Crunch)

  • OpenAI and The Washington Post announced a new content partnership that will see ChatGPT summarize and link to the Post’s original reporting in its answers. (Tech Crunch)

  • A new mode lets the Grok xAI chatbot “see” what’s on your screen or in your camera, though only on iOS for now. (The Verge)

Location-based entertainment

  • Chinese streaming service iQIYI has started building its second tech-driven theme park in China, one month after breaking ground on its first park. (Blooloop)

  • DC Summer, a celebration of DC Comics, is coming to Gaylord hotels this summer, bringing the likes of Superman, Wonder Woman and Batman to four US locations. (Attractions Magazine)

  • London’s Natural History Museum is set to open a new 360-degree cinematic experience presented by David Attenborough. (Blooloop)

  • ComplexCon traveled from Long Beach to Hong Kong for the first time, attracting over 35K attendees and pulling in $11M. (THR).

Travel & hospitality

  • 46% of global travelers are now less inclined to travel to the U.S., citing the current administration as a key factor. (Skift)

  • Solo travel is booming, with nearly 10% annual growth expected through 2030. (Seattle Times)

  • With the death of Pope Francis, tour companies are adjusting itineraries for closures while enabling travelers to witness the historic event. (Travel Weekly)

Gaming

  • Bethesda surprise dropped “The Elder Scrolls 4: Oblivion Remastered” after weeks of leaks and rumours. (Forbes)

  • Netflix’s latest season of “Black Mirror” debuted with a new mobile game connected to one of its episodes entitled “Thronglets”. (Yahoo)

  • Sandbox VR announced it has surpassed $200M in lifetime revenue as it plans to open 29 new locations this year. (Road to VR)

Mental health

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

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