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Creating Buzz for New Resort Openings Through Publicity

By Kristina Bello, Senior Account Director, National Publicity

Help me, AlliedGPT

• Use Ask Anything to analyze customer data and behavior, asking it to categorize them into precise groups for more effective personalized campaigns.

• If you’re struggling to word an important email to a client, use this prompt to rewrite your copy for tone based on specific criteria.

• Need a campaign content refresh? Use Ask Anything to generate content topics based on trending keywords and engagement metrics.

TL;DR

• Pinterest announced a plan to begin labeling AI-generated and AI-modified images. It will also introduce a new option that allows users to reduce the number of generative AI Pins they see. (Tech Crunch)

• Roblox reported a 26% jump in active users for the first quarter, citing the success of recent efforts to attract new players and keep them using the service longer. (Bloomberg)

• LinkedIn is launching a program to share ad revenue with creators for the first time, driven by the growth of video content on the platform. (Bloomberg)

• Singapore Airlines is partnering with OpenAI to onboard advanced GenAI tools to elevate customer experience. (Karryon)

Agency updates

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  Our Field Marketing teams organized an overnight “Until Dawn" movie marathon across top U.S. cities where participants watched the film all night for a chance to win $5,000. Promotion for the event included media coverage and influencer posts, which successfully drove awareness and excitement for the film’s release.

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  Our Influencer team activated 14 paid influencers to promote Omega Mart in Las Vegas as a fun and unique outing. Targeting “things-to-do” bloggers and family lifestyle creators, the high-performing campaign achieved 1.3M views, a potential reach of 6.9M and 6.5K clicks.

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  Our Gaming Partnerships team secured a collaboration between Bokksu and SNK's Fatal Fury: City of the Wolves to celebrate the game's global launch. Each purchase of the exclusive Fatal Fury Fuel Box contained Japanese snacks, branded merch and more. The partnership was amplified with social posts, giveaways and digital notifications.

Interesting campaigns / creative

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  Featuring Joe Jonas and other popular creators, Heineken's global campaign "Social off Socials" encourages real-life connections over social media by depicting a world where no one is online. (Marketing Dive)

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  To celebrate 40 years of KFC in Thailand, the fast-food chain released a campaign highlighting the longevity of the restaurant compared to its other global competitors. (Best Ads on TV)

Audiences

• A recent study shows that Asian American, Native Hawaiian and Pacific Islander consumers spend 15% more time watching live sports than the general population. (TVTech)

• 71% of consumers worldwide are interested in AI agents that can answer questions for faster customer service. (EMarketer)

• 36% of US consumers start their searches on Pinterest instead of Google, with Gen Z being the most likely group to use the platform as a search engine. (Adobe)

Platforms

• MoviePass is launching a fantasy gaming platform called Mogul in which users can compete on box office results, per screen averages, sentiment score, awards and more. (THR)

• Meta announced it acquired an additional 80M users across its family of apps in Q1, taking the total number up to 3.43B users. (Social Media Today)

• Threads has reached 350M monthly active users, reporting a 35% increase in time spent on the app. (Social Media Today)

Content

• 4.3M people tuned in to watch the final rounds of the NFL Draft, up 27% from last year. (Yahoo)

• Disney’s latest Marvel film "Thunderbolts" is targeting $70M to $75M in its opening weekend, providing another needed jolt to movie theaters after “A Minecraft Movie” and “Sinners.” (Variety)

• More than 70% of all U.S. TV viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds. (THR)

Tech & AI

• Google is expanding access to AI Mode, its experimental feature that allows users to ask complex, multi-part questions and follow-ups to dig deeper on a topic directly within Search. (Tech Crunch)

• Amazon released Nova Premier, the most capable AI model in its Nova family according to the company. (Tech Crunch)

• Google’s Gemini chatbot app now lets you modify both AI-generated images and images uploaded from your phone or computer. (Tech Crunch)

• The Meta AI app could soon get a paid tier, similar to the ones offered by rivals like OpenAI, Google, and Microsoft. (The Verge)

Location-based entertainment

• Universal Studios Hollywood introduced Universal Fan Fest Nights, where guests can immerse themselves in beloved franchises via temporary attractions and pop-up experiences. (Attractions Magazine)

• Momentum Leisure is expanding its partnership with Paramount, adding new Nickelodeon lands to its Majaland parks in Poland. (Blooloop)

• Universal Orlando is now offering paid previews of Epic Universe to the general public. (USA Today)

Travel & hospitality

• A growing number of U.S. travelers are using “buy now, pay later” plans to pay for trips, especially Gen Zs. (CNBC)

• YouTube is rolling out AI overviews in search results when users ask about things to do in certain destination cities. (Skift)

• Marriott International is acquiring lifestyle brand citizenM, which currently comprises 36 hotels across more than 20 cities globally. (Marriott International)

Gaming

• Lenovo India launched their "Gamers on Duty" campaign, where top gaming influencers target gamers while they play to offer discounts on their Lenovo Legion laptops. (Campaign Brief Asia)

• Fortnite is set to launch its biggest Star Wars game tie-in yet with the release of “Galactic Battle.” (Variety)

• Microsoft increased their console and game prices, sending the Xbox Series X cost up to $600. (gamesindustry.biz)

• Epic Games announced that its store will allow developers to open webshops, which can offer players out-of-app purchases to circumvent fees from Apple and Google. (Tech Crunch)

Mental health

• That energy drink you rely on to get you through your afternoon may be harming your mental health more than you think.

• Be kind to yourself. This study shows that self-compassion can help you handle stressful situations more effectively.