Our National Publicity and Field teams came together to support Flight Club’s brunch launch across four different markets: Las Vegas, Houston, Chicago and Boston. The teams invited and secured key media and influencers to attend the launch weekend, assembling and delivering physical invitations and staffing the weekend-long festivities. Each launch was a huge success, with the teams exceeding the client's media and influencer attendance goals. In total, the teams secured over 66 social media posts and media coverage throughout the inaugural weekend.

In support of the launch of "Sand Land," the latest video game release published by Bandai Namco Entertainment America Inc., the US Gaming Partnerships team secured a selection of partners in North America. Arby’s, Kroger and ORIGIN PC celebrated the launch of the game with a variety of activations, including a custom co-branded PC, masterfully curated social content, giveaways and inclusion on the partners’ websites.

Our Partnerships team secured a collaboration for client Princess Cruises with iHeart Radio to create the Sounds of the Sea Sweepstakes. iHeart Radio listeners of On Air with Ryan Seacrest and American Top 40 have the chance to win a cruise for two. The sweepstakes is being promoted via on-air mentions on both radio shows, social media and online.

Last week we reported about apes on horseback building hype for "Kingdom of the Planet of the Apes," but our very own SF Field marketing team handled publicity for the activation in the Bay Area. The amazing visuals became the top story on SFGate.com, with their Instagram Reel being viewed over 7M times with 180K shares. The social burst led to additional pick-ups by USA Today, FOX News, ABC News and Fandango, with footage even spotted on the local news in Japan.

For the launch of the Amazon Original film "The Idea of You," our Partnerships team collaborated with prominent brands to celebrate the film's LA theme. Lemonade and La La Kind Café hosted themed store takeovers and limited-time menu items. At La La Land, customers ordering the special “The Idea of You” cooler received a free mini-bouquet from UrbanStems, who also created the Solène bouquet, featured in Us Weekly's top Mother’s Day gifts. Local Eclectic offered a custom charm, and fashion brands NYDJ and illesteva launched shoppable “Get the Look” campaigns. Our Field team organized Girls Night Out, WOM, and Promo Screenings in key markets, enhancing fan experiences with eventized screenings. In St. Louis, we teamed up with influencer Whitney Scherr (@whitneyinthecity) for a screening pass giveaway and partnered with The Novel Neighbor bookstore to raffle off book copies and $50 gift cards during promotional screenings.

Meta added a new AI-generated label option within the post-composer flow as part of its expanded AI disclosure requirements. (Social Media Today)

Users can quickly start a chat with Google Gemini using a new shortcut in the Chrome desktop address bar. (MediaNama)

Google's DV360 is getting AI tools that make programmatic video ad buying more efficient. (PR Week)

Eight daily newspapers owned by Alden Global Capital sued OpenAI and Microsoft, accusing the tech companies of illegally using news articles to power their chatbots. (NYT)