Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Is there an “ask anything” prompt you use over and over? Submit a ticket to have it added as a starter prompt to save yourself (and others) some time!

  • Use this prompt to generate the contents of a Gantt chart for any project, campaign or internal plan.

  • Here's a prompt that can help you draft objective and strategy points from a brief.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Roblox is making immersive video ads available to all advertisers on the platform. (Marketing Dive)

  • Anthropic released a Claude mobile app and rolled out a new plan for teams to share access to Claude models. (The Verge)

  • Apple has renewed discussions with OpenAI about using the startup’s technology to power some new features coming to the iPhone later this year. (Bloomberg)

Agency updates

  • Our National Publicity and Field teams came together to support Flight Club’s brunch launch across four different markets: Las Vegas, Houston, Chicago and Boston. The teams invited and secured key media and influencers to attend the launch weekend, assembling and delivering physical invitations and staffing the weekend-long festivities. Each launch was a huge success, with the teams exceeding the client's media and influencer attendance goals. In total, the teams secured over 66 social media posts and media coverage throughout the inaugural weekend.

  • In support of the launch of "Sand Land," the latest video game release published by Bandai Namco Entertainment America Inc., the US Gaming Partnerships team secured a selection of partners in North America. Arby’s, Kroger and ORIGIN PC celebrated the launch of the game with a variety of activations, including a custom co-branded PC, masterfully curated social content, giveaways and inclusion on the partners’ websites.

  • Our Partnerships team secured a collaboration for client Princess Cruises with iHeart Radio to create the Sounds of the Sea Sweepstakes. iHeart Radio listeners of On Air with Ryan Seacrest and American Top 40 have the chance to win a cruise for two. The sweepstakes is being promoted via on-air mentions on both radio shows, social media and online.

  • Last week we reported about apes on horseback building hype for "Kingdom of the Planet of the Apes," but our very own SF Field marketing team handled publicity for the activation in the Bay Area. The amazing visuals became the top story on SFGate.com, with their Instagram Reel being viewed over 7M times with 180K shares. The social burst led to additional pick-ups by USA Today, FOX News, ABC News and Fandango, with footage even spotted on the local news in Japan.

  • For the launch of the Amazon Original film "The Idea of You," our Partnerships team collaborated with prominent brands to celebrate the film's LA theme. Lemonade and La La Kind Café hosted themed store takeovers and limited-time menu items. At La La Land, customers ordering the special “The Idea of You” cooler received a free mini-bouquet from UrbanStems, who also created the Solène bouquet, featured in Us Weekly's top Mother’s Day gifts. Local Eclectic offered a custom charm, and fashion brands NYDJ and illesteva launched shoppable “Get the Look” campaigns. Our Field team organized Girls Night Out, WOM, and Promo Screenings in key markets, enhancing fan experiences with eventized screenings. In St. Louis, we teamed up with influencer Whitney Scherr (@whitneyinthecity) for a screening pass giveaway and partnered with The Novel Neighbor bookstore to raffle off book copies and $50 gift cards during promotional screenings.

Interesting campaigns / creative

  • Melbourne radio station Gold turned listeners’ trash cans into OOH placements for their latest campaign, converting listeners into “binfluencers”. (Mumbrella)

  • Heineken transformed laundromats into late-night sports viewing spots for UEFA Champions League fans in South Korea. (Marketing Dive)

  • Skittles is helping one lucky renter find their New York City tiny home in a sweepstakes to promote its new Littles product. (Marketing Dive)

Audiences

  • Consumers in the US and UK are most likely to book online travel through travel agencies (OTAs), though brand websites or apps command a strong portion of bookings, too. (Wunderkind)

  • 60% of 65- to 74-year-olds in the US and UK make international bookings more than twelve weeks in advance, while only 22% of 18- to 24-year-olds do the same. (Wunderkind)

  • The number of Americans using TikTok weekly has quadrupled since 2021, with an influx of age 35+ users shifting the platform's demographics. (YouGov)

  • 65% of Gen Z and 72% of Millennials globally expect to spend more on leisure travel in 2024 compared to 2023. (Marketing Dive)

  • Heavy-drinking US adults under 30 are consuming less alcohol compared to before the COVID-19 pandemic. (Forbes)

Platforms

  • Instagram announced an algorithm update to prioritize original and emerging creators by removing aggregator accounts from recommendations, adding labels to reposted content and replacing reposts with original content in recommendations. (Social Media Today)

  • Instagram is experimenting with “Clear Mode," which lets users hide the description and UI buttons on Reels clips for a cleaner viewing experience. (Social Media Today)

  • X’s Australian operation reported just $3.4M AUD ($2.2M USD) in revenue in the first half of 2023, plunging more than 80% YoY. (Australian Financial Review)

  • Audible will test using Prime Video data for audiobook recommendations amid its fierce competition with Spotify. (Tech Crunch)

Content

  • TikTok announced a new lineup of special event programming, as well as a showcase of top AAPI creators, to help promote AAPI Heritage Month. (Social Media Today)

  • After 3 months of negotiation, TikTok and Universal Music Group announced a new licensing agreement to get artists' songs back on the platform. (Social Media Today)

  • LGBTQ characters are dropping considerably across broadcast, cable and streaming series for the second straight year, to 468 from last year’s total of 596. (THR)

  • Sports content continues to perform for Peacock, as the airing of WWE’s WrestleMania became the platform’s most-watched entertainment event yet. (Marketing Brew)

  • Samsung announced new content licensing deals with the American Hockey League that will bring live hockey games to Samsung TV Plus’ FAST channel menu for the first time. (Variety)

Tech & AI

  • Meta added a new AI-generated label option within the post-composer flow as part of its expanded AI disclosure requirements. (Social Media Today)

  • Users can quickly start a chat with Google Gemini using a new shortcut in the Chrome desktop address bar. (MediaNama)

  • Google's DV360 is getting AI tools that make programmatic video ad buying more efficient. (PR Week)

  • Eight daily newspapers owned by Alden Global Capital sued OpenAI and Microsoft, accusing the tech companies of illegally using news articles to power their chatbots. (NYT)

Location-based entertainment

  • Streaming platform Deezer has pledged to create unique and immersive experiences at French music festivals this summer. (IQ Mag)

  • Manchester's new Co-Op Live venue postponed its opening concert three times due to safety concerns with the arena's systems and infrastructure. (Financial Times)

  • Over a third of consumers in the US and UK say they prefer to purchase tickets directly from an event venue’s website or app. (Wunderkind)

Travel & hospitality

  • Instagram and TikTok are changing the landscape of travel search, surpassing Google in influence. (Lodging Interactive)

  • A personal robot concierge is set to become a reality and is expected to revolutionize the hospitality sector. (ArabNews)

  • The European Union approved a new framework for a European digital identity (eID), and hoteliers who implement digital identity solutions stand to reap significant benefits. (Hospitality Net)

  • 65% of consumers in the US and UK either plan on increasing or keeping their travel frequency constant in the next 12 months. (Wunderkind)

Gaming

  • Square Enix canceled a slew of games in a content shake up, registering over $140M in losses. (GameInformer)

  • "Assassin’s Creed Mirage" is to release on iPhone and iPad June 6th, doubling down on Apple’s promise to deliver console gaming on mobile. (Engadget)

  • Medieval strategy title "Manor Lords" sold over 1M copies within 24 hours of making its Steam Early Access debut. (Game Developer)

  • Hasbro is making a considerable investment in its studio structure and currently has over $1B in video games being developed. (GamesIndustry)

Mental health

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

COPY TO CLIPBOARD
Paste using Outlook on Web Browser ONLY - not compatible with Outlook's desktop app.