AGM Futures

  • Today at CineEurope, our Chief Strategy Officer, Adam Cunningham, delivered the opening keynote, unveiling how the cinema landscape has fundamentally shifted. In an era where capturing audience attention is the make-or-break factor for box office success, AGM's cutting-edge AI solutions are redefining audience engagement. We track cultural ignition at its earliest stages, well before traditional metrics can catch up, transforming initial audience interest into sold-out screenings and maximized revenue. In the attention economy, we help you stand out and sell out.
    Learn more about AGM’s innovative AI solutions and book a time to connect.

Check out the latest posts from AGM Leaders

Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Use this prompt to help identify optimal vendors or tactics to reach an audience.

  • Turn a press release into a social media caption by pasting it into Ask Anything and specifying platform and target audience.

  • Fill out the fields in this prompt to generate a list of competitors for a specific brand.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Just a few days after Nintendo released its Switch 2, Microsoft announced its own long-rumored handheld console—the Xbox Ally—set to launch this holiday season. (The Guardian)

  • Warner Bros. Discovery announced plans to separate the company into two publicly traded entities focusing on streaming and studios, and global networks, respectively. (Media Play News)

  • Apple announced new AI features at WWDC 2025 including Visual Intelligence and live translation, but delayed major Siri AI upgrades until next year. (TechCrunch)

Agency updates

  • Our Partnerships team secured a collaboration with "CSR 2" and MotorTrend/MAX for this year’s legendary Le Mans racing event over Father’s Day weekend. Motorsport fans spotted immersive "CSR 2" integrations throughout the live broadcast highlighting Porsche’s high-octane performance on both the iconic Le Mans track and in-game. The campaign reached 1.4M viewers via hourly overlay displays, amplified across a social footprint of 5.9M+ followers, and featured exclusive call-to-action moments for racing enthusiasts.

  • Our Field team partnered up with client GPS Hospitality to champion a viral hero: Burger King employee Mykale Baker. After graduating, Mykale stopped by his packed store for dinner and, upon seeing the rush, jumped in to help—still wearing his cap and gown. A customer's photo ignited a social media firestorm, and AGM seized the moment by sharing his story, coordinating interviews, and organizing a $10K check presentation from the Burger King Foundation. The press push generated 14M views, reaching billions worldwide.

  • In celebration of the 20th anniversary of the beloved film “Pride & Prejudice,” our Partnerships team secured multiple brands to attend and sponsor a themed ball for fans. Partners included The Langham Pasadena, Fleurs de Villes, Butter London, Empress Gin, Summer Water Rose, Amborella Organics, Out-Of-Print, Chuao Chocolatier, Walker’s Shortbread, Lady M Cake Boutique, and Lenox. These partnerships generated over $255K in total value and a social reach of over 21M followers.

  • Our Brand Experience and Partnerships teams helped Holland America Line celebrate 152 years of heritage in style at the Macy’s Flower Show with an unforgettable Dutch-themed floral activation. Partnering with the The Bouqs Co., Holland channeled the charm of the Netherlands with bicycles adorned with vibrant orange florals, while attendees and passersby were offered iconic, co-branded tulips. Holland's brand ambassadors also delivered co-branded bouquets to influencers throughout the city, elevating engagement and excitement.

Interesting campaigns / creative

  • Pepsi is taking a shot at its biggest competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, swapping out names on bottles for food pairings relevant to summer cookout season. (Marketing Dive)

  • Actress Aubrey Plaza teamed up with Cointreau to parody the celebrity-endorsed tequila craze. The twist? Her new brand, Any Tequila, isn’t real. Instead, the campaign spotlights the real star of the Margarita—Cointreau—which pairs perfectly with, literally, any tequila. (Business Wire)

Audiences

  • Over 80% of Gen Z in the US want to unplug, sparking demand for tactile brand moments like print catalogs, unboxing rituals, and pop-ups that feel more authentic than scrolling. (EMarketer)

  • A Roku and Dentsu study found that 72% of US consumers pay more attention to ads reflecting their interests, with shoppable TV ads delivering 58% higher brand recall than standard video ads. (Advanced Television)

  • Almost a third (32%) of US and UK game players actively ignore in-game ads, while the same number finds them helpful. (Emarketer)

Platforms

  • Instagram announced that it will finally allow users to rearrange their grid and is testing a way for users to quietly post to their profile without having the content appear in followers' feeds. (TechCrunch)

  • Meta is now making the first of their AI-powered video editing tools available in both the Meta AI and Instagram Edits apps, with a new “restyle” option enabling users to completely alter the context of their video clips. (Social Media Today)

  • According to TikTok, the app now serves over 30M UK users, marking its single biggest European user market. (Social Media Today)

Content

  • Warner Bros. Discovery is set to launch HBO Max in a dozen countries, mostly in Europe and some in Asia, in July to bring the streamer to a total of around 90 territories. (THR)

  • Sky Sports is launching a dedicated pop-up channel "Sky Sports The Lions" during Test weekends for the 2025 British & Irish Lions tour, featuring live matches in 4K and an all-star punditry lineup. (Advanced Television)

  • Star Wars series "Andor" topped streaming charts with 931M viewing minutes for its finale week, marking its fourth consecutive series high and helping boost "Rogue One" onto the movie rankings. (THR)

  • Universal's "How to Train Your Dragon" live-action remake looks to unseat the three-week box office reign of Disney’s "Lilo & Stitch," with $78M in projected ticket sales across North American screens. (Media Play News)

Tech & AI

  • Google's AI chatbots are replacing traditional search and slowing site traffic, eliminating the need to click on blue links and tanking referrals to news sites. (WSJ)

  • French AI lab Mistral launched its first family of reasoning models called Magistral, which delivers answers at 10x the speed of competitors but underperforms on key benchmarks against rivals like Gemini 2.5 Pro. (TechCrunch)

  • Meta's AI app is accidentally making users' private conversations public, exposing sensitive queries about tax evasion, personal addresses, and embarrassing questions due to confusing share settings. (TechCrunch)

  • Amazon's AI video generator is now available to all US advertisers, delivering 30% higher click-through rates than text-only campaigns. (Marketing Dive)

Location-based entertainment

  • "The Wizard of Oz" is coming to Las Vegas' immersive Sphere venue starting August 28th, with tickets available starting at $150 for the 16K resolution screening experience. (THR)

  • Saudi Arabia’s entertainment and amusement market is expected to reach $6.1B by 2033, up from $2.5B in 2024. (Economy Middle East)

  • Live Nation Entertainment is planning to invest $1B into building and revitalizing live music venues in the US, helping to bring more major concerts to smaller cities. (Ticketing Business)

Travel & hospitality

  • Four airlines—Air New Zealand, Qantas, Jetstar, and Singapore Airlines—have now confirmed they will operate from the new Western Sydney Airport, due to open in 2026. (Karryon)

  • Australia’s travel and tourism industry is predicted to inject $210B USD into the national economy in 2025, representing 11.4% of Australia’s GDP and a near one-third leap from pre-pandemic levels. (Global Travel Media)

  • Marriott became the first major hotel group to launch a commerce media network on its mobile app, websites, and hotel guestroom TVs, serving ads to guests and loyalty program members. (Skift)

Gaming

  • At Apple’s Worldwide Developers Conference, Apple unveiled Apple Games, an all-new destination for games and playing with friends on iPhone, iPad, or Mac. (Apple)

  • Nintendo’s new Switch 2 console set a new record for the company, selling 3.5M units in the first four days after its launch. (THR)

  • SAG-AFTRA called an end to the nearly year-long video game actors strike after reaching a tentative deal with major video game companies. (Variety)

Mental health

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

⎘ COPY html to CLIPBOARD
Version to use with Marketo etc.