Check out the latest posts from AGM Leaders

Paid Media’s Power to Celebrate Artists

By Michelle Healy, Associate Director, Media

Apple, OpenAI and Google Lead Advances in Human-Computer Interaction

By Ardalan Salam, VP, Data & Technology

AGM in the news

• Adweek featured us in their Wednesday Stir for launching our PRIDE solution, which is designed to enhance performance and visibility for LGBTQ+ initiatives across various platforms.

• Media in Canada recognized our launch of PRIDE, celebrating our commitment to diversity and inclusion within the media industry.

• AsiaOne covered our launch of the PRIDE solution, showcasing our dedication to supporting LGBTQ+ communities through strategic marketing efforts.

• GEMA highlighted our introduction of the PRIDE initiative, noting our commitment to inclusivity and diversity.

• B&T also reported on our PRIDE announcement, emphasizing its global reach and impact on LGBTQ+ representation in marketing campaigns.

Help me, AlliedGPT

• You can use AGPT to create goals and identify milestones when you enter campaign details, such as target audience, budget allocation and KPIs, into your prompt in Ask Anything.

• AGPT can help you create a crisis management plan and identify response protocols when you enter activation elements, resources and key stakeholders into Ask Anything.

• Summarize incoming RFPs with this prompt. Upload the document, and the tool will provide thought-starters, potential questions, a timeline and more.

TL;DR

• United Airlines is now displaying targeted ads on seat-back screens. (CBS)

• Gen Z is turning to Google 25% less than Gen X when performing searches. (Forbes)

• Apple unveiled a new generative AI offering called Apple Intelligence during its annual Worldwide Developers Conference (WWDC) along with an announcement about its partnership with OpenAI. (Marketing Dive)

Agency updates

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  Our BXP team put together four live experience days for Netflix for the release of "Beverly Hills Cop: Axel F." The activation features a giant interactive 80s-style boombox onsite in addition to lots of other festivities, dancing, and, of course, the iconic theme tune.

Interesting campaigns / creative

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  Skyy Vodka's “Embrace Every Y” campaign uses the extra letter “y” in the brand’s name as the jumping off point for a series of taglines like “Y Go Out?” (Marketing Dive)

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  Sports Direct celebrates football fever with a retro-inspired spot. (The Drum)

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  Spotify created "Spreadbeats," a music video created and distributed entirely in a media plan spreadsheet. (AdAge)

Audiences

• Three times more US fans are traveling internationally for concerts and festivals compared to last summer, and there is a 42% uptick in international concert fans coming to the US for events. (Stubhub)

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  US consumers are increasingly open to SVOD advertising, with the number of ad-tolerating consumers growing consistently QoQ. (Antenna)

• A campaign to raise the minimum age for Australian teens to join social media from 13 to 16 is gaining momentum, with major celebrities, brands and politicians endorsing the idea. (Mi3)

• Nearly 4 in 10 US baby boomers plan to take a leisure trip within the next three months, representing a huge opportunity for brands to engage. (Morning Consult)

Platforms

• TikTok expanded its test of image search functionality, which lets users search for product listings in the app based on a visual example. (Social Media Today)

• Instagram is experimenting with virtual pets for Stories. The more likes that people give your Stories updates that include the sticker, the more your virtual pet grows. (Social Media Today)

• Uber is bringing programmatic media buying to its in-app ads platform for the first time. (The Drum)

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  Existing streaming bundles like the Disney bundle have mitigated churn in the US so far. (Antenna)

Content

• TikTok is launching a new series of artist spotlight interviews that promote the artist's music in the app. (Social Media Today)

• US-produced film and TV content accounts for 60% of SVOD viewing in APAC, but that’s down from 70% two years ago and just above Korean content’s 58%. (Variety)

• Pixar's “Inside Out 2” is tracking for one of the highest opening weekends of the year so far, with a projected $80M to $85M in ticket sales from the US and Canada. (LA Times)

Tech & AI

• Meta wants to assist popular creators in dealing with admin tasks, like responding to fan comments, by letting them build AI versions of themselves. (Social Media Today)

• After acquiring the technology behind the Artifact app, Yahoo is launching an AI-powered personalized news app of its own. (The Verge)

• Picsart and Getty are developing an AI image generator that’s exclusively trained on Getty’s licensed stock content. (The Verge)

• Spotify will begin testing generative AI ads, ramping up its efforts to attract advertisers to the platform. (Tech Crunch)

Location-based entertainment

• The average concert ticket price hit an all-time record high in Q1 at $123.25. (Digital Music News)

• Disney won approval of a $17B development deal, partially thanks to its truce with Governor DeSantis. (THR)

• A series of tour cancellations and changes by big-name artists has sparked questions about whether the post-pandemic live music boom could be cooling. (NBC)

• StubHub shared its annual Summer Tour Preview, showcasing the season's most in-demand tours, concert events and other trends. (PRNewswire)

• The 2024 UEFA European Championship kicked off Friday, and Germany expects to sell 2.7M tickets and earn $4B in additional tourism sales. (USA Today)

Travel & hospitality

• Expedia’s AI-powered travel assistant, Romie, can “roam” with travelers, even joining their chats on Messenger, Whatsapp or text to provide timely information about trip planning. (Phocuswire)

• The QR Code might be leaving more restaurants after significant backlash from customers have operators reverting to the “old school” ways. (WSJ)

• Young people are shunning Google Search in favor of TikTok to plan travel itineraries. (Globetrender)

• With Apple Intelligence Siri will be able to pull context from across apps to plan dinner in time for an event or share real-time flight information. (Skift)

Gaming

• Phil Spencer, head of Xbox, all but confirmed the development of the Xbox handheld. (Eurogamer)

• Valve is being sued for allegedly overcharging 14M UK Steam players. (Gamedeveloper)

• "Elden Ring" has shipped 25M units worldwide ahead of the downloadable content drop. (Eurogamer)

Mental health

• Here's an interesting read about "brainrot," primarily as it relates to low-value internet content and the effects caused by spending too much time consuming it.

• Time away from work can make stress even more apparent upon returning. Here's what to do about it.