AGM KNOWLEDGE INSIDER

Check out the latest posts from AGM Leaders

By Michelle Healy, Associate Director, Media

By Ardalan Salam, VP, Data & Technology

AGM in the news

Adweek featured us in their Wednesday Stir for launching our PRIDE solution, which is designed to enhance performance and visibility for LGBTQ+ initiatives across various platforms.
Media in Canada recognized our launch of PRIDE, celebrating our commitment to diversity and inclusion within the media industry.
AsiaOne covered our launch of the PRIDE solution, showcasing our dedication to supporting LGBTQ+ communities through strategic marketing efforts.
GEMA highlighted our introduction of the PRIDE initiative, noting our commitment to inclusivity and diversity.
B&T also reported on our PRIDE announcement, emphasizing its global reach and impact on LGBTQ+ representation in marketing campaigns.
The Hollywood Reporter featured Chief Strategy Officer Adam Cunningham as a presenter at last week's Banff World Media Festival. In his keynote, "Disrupt or Be Disrupted: The Media Industry in the Age of Enshittification," Cunningham discussed how media platforms risk becoming irrelevant if they don't adapt to their audience's needs - challenging platforms, commissioners and creators to overhaul their strategies.

In a hurry? Here's our pick of the top news items of the week.

United Airlines is now displaying targeted ads on seat-back screens. (CBS)
Gen Z is turning to Google 25% less than Gen X when performing searches. (Forbes)
Apple unveiled a new generative AI offering called Apple Intelligence during its annual Worldwide Developers Conference (WWDC) along with an announcement about its partnership with OpenAI. (Marketing Dive)

Three times more US fans are traveling internationally for concerts and festivals compared to last summer, and there is a 42% uptick in international concert fans coming to the US for events. (Stubhub)
US consumers are increasingly open to SVOD advertising, with the number of ad-tolerating consumers growing consistently QoQ. (Antenna)
A campaign to raise the minimum age for Australian teens to join social media from 13 to 16 is gaining momentum, with major celebrities, brands and politicians endorsing the idea. (Mi3)
Nearly 4 in 10 US baby boomers plan to take a leisure trip within the next three months, representing a huge opportunity for brands to engage. (Morning Consult)

TikTok expanded its test of image search functionality, which lets users search for product listings in the app based on a visual example. (Social Media Today)
Instagram is experimenting with virtual pets for Stories. The more likes that people give your Stories updates that include the sticker, the more your virtual pet grows. (Social Media Today)
Uber is bringing programmatic media buying to its in-app ads platform for the first time. (The Drum)
Existing streaming bundles like the Disney bundle have mitigated churn in the US so far. (Antenna)

TikTok is launching a new series of artist spotlight interviews that promote the artist's music in the app. (Social Media Today)
US-produced film and TV content accounts for 60% of SVOD viewing in APAC, but that’s down from 70% two years ago and just above Korean content’s 58%. (Variety)
Pixar's “Inside Out 2” is tracking for one of the highest opening weekends of the year so far, with a projected $80M to $85M in ticket sales from the US and Canada. (LA Times)

Meta wants to assist popular creators in dealing with admin tasks, like responding to fan comments, by letting them build AI versions of themselves. (Social Media Today)
After acquiring the technology behind the Artifact app, Yahoo is launching an AI-powered personalized news app of its own. (The Verge)
Picsart and Getty are developing an AI image generator that’s exclusively trained on Getty’s licensed stock content. (The Verge)
Spotify will begin testing generative AI ads, ramping up its efforts to attract advertisers to the platform. (Tech Crunch)

The average concert ticket price hit an all-time record high in Q1 at $123.25. (Digital Music News)
Disney won approval of a $17B development deal, partially thanks to its truce with Governor DeSantis. (THR)
A series of tour cancellations and changes by big-name artists has sparked questions about whether the post-pandemic live music boom could be cooling. (NBC)
StubHub shared its annual Summer Tour Preview, showcasing the season's most in-demand tours, concert events and other trends. (PRNewswire)
The 2024 UEFA European Championship kicked off Friday, and Germany expects to sell 2.7M tickets and earn $4B in additional tourism sales. (USA Today)

Expedia’s AI-powered travel assistant, Romie, can “roam” with travelers, even joining their chats on Messenger, Whatsapp or text to provide timely information about trip planning. (Phocuswire)
The QR Code might be leaving more restaurants after significant backlash from customers have operators reverting to the “old school” ways. (WSJ)
Young people are shunning Google Search in favor of TikTok to plan travel itineraries. (Globetrender)
With Apple Intelligence Siri will be able to pull context from across apps to plan dinner in time for an event or share real-time flight information. (Skift)

Phil Spencer, head of Xbox, all but confirmed the development of the Xbox handheld. (Eurogamer)
Valve is being sued for allegedly overcharging 14M UK Steam players. (Gamedeveloper)
"Elden Ring" has shipped 25M units worldwide ahead of the downloadable content drop. (Eurogamer)