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TL;DR

• Midjourney announced the launch of its much-anticipated AI video generation model, V1, though it will be only available on Discord for now. (Tech Crunch)

• According to AAA, a record 72M Americans are predicted to travel for the Fourth of July holiday. (Skift)

• Netflix unveiled a first-of-its-kind partnership with French broadcaster TF1 at Cannes Lions that will see Netflix offering live broadcasts and on-demand content from the partner starting summer of 2026. (THR)

• Approaching the half-year mark, Disney is leading the domestic box office with $1.1B in revenue across 10 releases so far this year. (Media Play News)

Agency updates

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  Our Field Marketing team organized a star-studded PA tour for “Mission: Impossible - The Final Reckoning”. The campaign included a special Atlanta screening hosted by Angela Bassett and surprise theater visits in Texas by Tom Cruise and Christopher McQuarrie. Highlights ranged from a Dallas red-carpet event with Emmitt Smith and the Dallas Cowboys Cheerleaders to tastemaker screenings and BBQ feasts that delighted fans and drove excitement for the final installment of the beloved franchise.

• 

  Pixar’s new film, “Elio,” was brought to life by our Field Marketing team through a creative Bay Area sneak peek where nearly two dozen costumed influencers were invited to participate in hands-on activities like glow-in-the-dark bracelet making, Elio-themed photo ops, and custom “Glorp” boba. Across the country in Huntsville, Alabama, Space Camp participants and NASA families were also treated to an exclusive screening at the US Space and Rocket Center. The memorable campaign was wildly successful and generated over 2M impressions across social media.

Interesting campaigns / creative

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  Hyundai's Cannes Lion-winning short film, "Night Fishing," was shot entirely using their cars' in-built cameras. The film breaks away from traditional advertising by offering a cinematic narrative free of explicit promotional elements, establishing Hyundai as a pioneer in brand storytelling. (PR Newswire)

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  In its latest OOH campaign, Canva turned the area around London’s Waterloo Station into a playground for marketing truths. The activation includes multiple executions that poke fun at everyday client-agency frustrations while promoting Canva’s suite of features. (Famous Campaigns)

Audiences

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  Streaming captured 44.8% of viewing time in the US for May, beating the combined tally of 44.2% for cable and broadcast. (THR)

• 63% of LGBTQ+ audiences in the US feel misrepresented across media, and 60% say they want more representation when consuming content. (Nielsen)

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  YouTube and Netflix, the two biggest streamers, accounted for 20% of all US TV use in May, nearly beating the broadcast total by themselves. (THR)

Platforms

• Meta's Threads is launching a tool that lets users hide spoilers in text or images to encourage discussion of TV shows and films on the platform. (THR)

• According to TikTok, US TikTok Shop sales have increased 120% YoY. (Social Media Today)

• Meta announced new AI-powered ad options, including image-to-video generation, branding in AI-generated video clips, and business AI's to respond to customer queries. (Social Media Today)

Content

• Australian SVOD BINGE will stream the first episode of "Billion Dollar Playground" exclusively on TikTok LIVE—the first time an Australian streamer has premiered a full episode on the platform. (Media Week)

• Though it's relatively early in the tracking cycle, "Superman" is currently set to earn anywhere between $90M and $145M in its opening weekend. (Slashfilm)

• This NBA postseason was the last time that local regional sports networks were able to broadcast the first round of the playoffs; next season, they will all be nationally televised. (NYT)

• Tyler Perry’s “Straw” nearly doubled its viewership in its second week on Netflix to score the biggest audience a movie on the streamer has seen so far in 2025. (The Wrap)

Tech & AI

• Meta announced its next pair of smart glasses with Oakley, which will have double the battery life of the Meta Ray-Bans and will be able to capture 3K video. (Tech Crunch)

• YouTube is bringing its Veo 3 AI video generation model to YouTube Shorts later this summer. (The Verge)

• The all-in-one platform for Adobe’s Firefly-branded generative AI models is now available on iPhone and Android devices. (The Verge)

• The BBC has threatened legal action against Perplexity, accusing the AI startup of training its "default AI model" using BBC content. (Reuters)

Location-based entertainment

• Netflix House is set to open locations in Philadelphia and Dallas this year, followed by a third venue in 2027 in Las Vegas, featuring themed exhibits, activities, merchandise, and dining connected to Netflix shows and movies. (Attractions Magazine)

• The world's most visited museum, Musée du Louvre, was forced to close last week when staff walked off the job to protest against overcrowded galleries and worsening visiting conditions. (The Art Newspaper)

• Aldar unveiled the master plan for Abu Dhabi’s first coastal wellness destination, Fahid Island, which has an 11km coastline and a gross development value of over $10.9B USD. (Aldar)

Travel & hospitality

• Australian travel to the US declined by 6.2% YoY in April 2025 despite overall outbound travel rising 8.3% in the same period. (ATIA)

• Following a devastating crash earlier this month, Air India announced it will be reducing its operations by 15%, suspending some popular international flight routes. (Skift)

• Resorts World Las Vegas has become the first major hotel on the Strip to let guests store their room keys in Apple Wallet, ending the need to download a hotel's app to access rooms digitally. (Skift)

Gaming

• Xbox struck a multi-year agreement with AMD to "power the next generation of Xbox," planning to co-engineer silicon across a portfolio of devices including future Xbox consoles. (gamesindustry.biz)

• Warner Bros. Games announced an organizational restructure to help the company refocus its business specifically around Harry Potter, Game of Thrones, Mortal Kombat, and DC. (Game Developer)

• Though sales of Nintendo's new Switch 2 hardware has become one of the fastest-selling consoles ever, sales of third-party games have reportedly been below estimates. (gamesindustry.biz)

Mental health

• If you feel sad or depleted after a fun event, you might be experiencing an emotional hangover. Here’s what that means and how to cope.

• Not a morning person? Here are 11 hacks to boost your morning energy.