AGM KNOWLEDGE INSIDER

Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Use AGPT to brainstorm stunt ideas for upcoming releases by heading to Ask Anything and prompting the tool to identify a certain number of unique ideas that align with that film's themes. If the content isn't out yet, be sure to provide a short description of it as well.

  • Easily create a media alert with AGPT by going to Ask Anything and entering the who, what, when, where and contact info for an upcoming event/premiere and asking for that alert to be generated.

  • In Ask Anything, try prompting AGPT to identify promo partners, such as local businesses and organizations, and then ask for promo ideas for activations with those partners.

  • Try out our Prompt Optimizer! This tool refines your prompts for you so that you get a better response.

  • Have you (or someone on your team) figured out a clever new way to use AlliedGPT? Sharing is caring! Head over to the AGPT Teams channel or shoot us an email at @Ask SI and let us know.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Paramount has shut down several of its cable networks' websites, including those for Comedy Central, CMT and TV Land. (THR)

  • Almost three times as many US consumers anticipate spending less (43%) than more (15%) on out-of-home entertainment, and almost twice as many consumers plan to spend less (41%) than more (21%) on restaurants. (Chain Storage)

  • Meta has been in talks with Apple about integrating Meta's generative AI model into Apple Intelligence. (WSJ)

  • The NFL must pay almost $5B in damages for artificially inflating the price of Sunday Ticket, its subscription service showing out-of-market games. (NYT)

Agency updates

  • Our Paid Media and Client Solutions teams secured a collaboration for Holland America Line with the iconic game show, Wheel of Fortune. Throughout this week-long partnership, Holland America Line increased its brand visibility by sponsoring three Featured Prizes and two Instant Solve Puzzles, ensuring their presence on the show each day. To extend the reach of this partnership, Wheel of Fortune included an email newsletter sent to 4M active subscribers and promoted it on social media with a reach of 1M Facebook followers and 205K Instagram followers. The results were significant: the show attracted over 7.1M nightly viewers. The email campaign generated over 3.2M impressions and 62K interactions for Holland America Line. Additionally, the social media promotion achieved nearly 78K views, further increasing Holland America Line's brand exposure.

Interesting campaigns / creative

  • Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool, Sora. (Marketing Dive)

  • Heineken is searching for Australia’s best driver through a mobile and sim racing tournament, Player 0.0. (Campaign Brief)

  • Coors Light teamed up with NFL quarterback Patrick Mahomes for a campaign that toys with league rules about players promoting beer. (Marketing Dive)

Audiences

  • 64% of US Gen Zers dine in restaurants weekly or more often, which is significantly more than the US average of 39% across all age groups. (MRM)

  • More than 60% of US consumers would choose lower streaming costs in exchange for watching ads. (MTC)

  • 20% of US consumers and 16% of Australian consumers have used social media to online shop in the last three months, far below those in markets like China and Saudi Arabia. (McKinsey)

  • As of June '24, 60% of Americans pay for streaming services to watch films, compared to 29% who buy movie theater tickets to watch films. (YouGov)

Platforms

  • Google will stop its continuous scroll user experience where more search results load as you scroll past the first page. (Search Engine Land)

  • Threads will now let people like and see replies to their Threads posts that appear on other federated social media platforms. (The Verge)

  • Instagram was the most downloaded app in Q1 2024, followed by TikTok, Facebook, then WhatsApp. (Social Media Today)

  • YouTube is working on new plans for its YouTube Premium subscriptions. (The Verge)

  • YouTube is adding several new features for Premium users, including smart downloads and support for picture-in-picture mode for Shorts. (Tech Crunch)

Content

  • A new broadcast bill in Indonesia imposes curbs on LGBTQIA content and other “negative” material. (Rest of World)

  • Natural disaster film "Twisters" is forecasting a $40M-$55M opening in the US. (THR)

  • Following a great run at the box office, “Godzilla X Kong: The New Empire” will be available to stream on Max starting July 4th. (Variety)

  • Disney is boosting its focus on women's sports with a new Serena Williams documentary on ESPN+. (Variety)

  • TNT Sports, Fox and NBC have secured Big East basketball rights in a new long-term deal. (THR)

Tech & AI

  • NBC is bringing a version of Al Michaels to the 2024 Olympic Games thanks to generative AI software that will re-create the sportscaster’s voice. (THR)

  • YouTube is offering to pay Universal Music Group, Sony Music Entertainment, and Warner Records “lump sums of cash” in exchange for licensing their songs to legally train its AI music tools. (The Verge)

  • Meta started testing user-created AI chatbots on Instagram the same day chatbot company Character.AI started letting users talk with AI avatars over a call. (Tech Crunch)

  • Record labels, including Sony, Universal and Warner, are suing two leading AI music generation companies, accusing them of copyright infringement. (NYT)

Location-based entertainment

  • The lingering effects of Brexit and the pandemic have led to a credit crunch that has upturned Britain's indie festival circuit this year, with 50 events getting cancelled. (THR)

  • During the presale for the upcoming Sabrina Carpenter tour, fans complained of error codes, long queue lines, and exorbitant ticket prices on Ticketmaster. (Ticket News)

  • Thousands of sports fans gathered at the French theme park Puy du Fou to see the Olympic flame on its journey to Paris for the start of the 2024 Summer Games. (TPI)

  • Universal Orlando will open a new theme park called Epic Universe next year that will feature five lands for guests to explore. (USA Today)

  • Two bills dubbed the "Taylor Swift" bills that aim to make buying event tickets fairer and more affordable passed in the Michigan House. (WWMT)

Travel & hospitality

  • Total international tourism spend in Australia in Q1 was $10.2B, up 6% over 2019 levels. (TRA)

  • Barcelona is the latest major European city to ban renting apartments to tourists from 2028 in a bid to reduce housing costs for residents. (The Guardian)

  • Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable for both room nights and free coffee. (Travel and Leisure)

Gaming

  • Xbox Game Pass Ultimate members can now play hundreds of cloud-enabled games directly through the Xbox app on select Fire TV devices—no console required. (Amazon)

  • "Dungeon & Fighter Mobile" has been a massive contributor to Tencent's mobile-gaming revenue (PocketGamer)

  • FromSoftware president Hidetaka Miyazaki said he would be open to an adaptation of the studio’s hit 2022 RPG "Elden Ring", but only if a “very strong partner” came into play. (IGN)

  • Amazon is ramping up game development, with President Christoph Hartmann doubling down on IP. (Variety)

  • Nearly five years after Valve discontinued its experimental Steam Controller, a new officially licensed gamepad for Steam is on the way. (The Verge)

Mental health

  • Here's an interesting read called "Users's Guide to Midlife," which talks about how to navigate aches and pains, stress, and more.

  • Experts say a loss of smell can negatively impact mental health. This read covers how and why to test it.

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