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Redefining Entertainment Field Marketing: Strategic Excellence in Audience Engagement

By Sara Taylor, SVP, Field Marketing and Lisa Giannakopulos, SVP, Field Marketing

TL;DR

• ViX is expected to be the fastest-growing subscription streaming service in the Americas this year, on track to grow its subscriber base by 18% to reach 10.5M paying customers by the end of 2025. (THR)

• YouTube is rolling out new AI-powered features to help users find content and information more easily, including an AI-powered search results carousel similar to Google’s AI Overviews. (Tech Crunch)

• National Geographic took home the most documentary prizes at the 46th Annual News and Documentary Emmy Awards, followed closely by Netflix. (Variety)

Audiences

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  96.3% of US Gen Zers are digital video viewers, compared to 80.5% of the overall US population. (Emarketer)

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  More than 200M people in the US are now tuning into ad-supported streaming video services, with 81% saying that watching ads is a fair trade for free content. (Media Play News)

• More than 80% of global Netflix subscribers have watched South Korean content in the last two years, and 63% of them plan to keep watching. (Media Play News)

• According to a new report from Precise TV, children in Australia spend a combined total of 133 minutes daily on YouTube, 83 minutes on Netflix, and 77 minutes on mobile games. (Mi3)

Platforms

• YouTube is increasing the minimum age required for its users to live stream to 16. (Engadget)

• Snapchat acquired calendar-based social app Saturn, which enables users to share their schedules and arrange meet-ups in the app. (Social Media Today)

• X is banning hashtags from ads in order to improve the look and responsiveness of the platform's promoted posts. (Social Media Today)

Content

• Prime Video averaged 2.16M viewers for its five NASCAR Cup Series races, down 17.6% from last year's average of 2.62M for the five races. (Yahoo)

• "F1: The Movie" is expected to pass "M3GAN 2.0" in its opening weekend, bringing in a projected $40M-$50M. (THR)

• "Blue’s Clues" host Steve Burns is launching a podcast titled "Alive," designed to continue teaching the adults who watched his show as children. (THR)

• TNT’s NBA playoffs telecasts accounted for nearly all of Warner Bros. Discovery’s gains in Nielsen’s TV distributor rankings in May, powered by a 69% increase in TNT viewing compared to April. (THR)

Tech & AI

• Anthropic is adding a new feature to its Claude AI chatbot that lets users build AI-powered apps right inside the app. (Tech Crunch)

• Deezer started labeling AI-generated music to tackle streaming fraud. (Tech Crunch)

• Google is rolling out its AI-powered "Ask Photos" search again, this time with faster responses for more complex queries. (The Verge)

Location-based entertainment

• Dolly Parton announced a limited engagement concert residency at The Colosseum at Caesars Palace, set for six nights in December. (Billboard)

• The National Archives Museum’s new AI-powered gallery, "The American Story," is set to open this fall, designed to provide each guest with an ultra-personalized experience. (Blooloop)

• To support Universal’s proposed UK theme park, the UK government has pledged to spend nearly £500M on transport and infrastructure improvements. (Blooloop)

Travel & hospitality

• Indian travel to Japan jumped nearly 40% this year so far compared to last year, with over 142,400 tourists recorded from January to May. (Skift)

• United Airlines updated its app with new AI features meant to help customers find their connecting flights with estimated walk times, real-time status updates, and tips for longer layovers. (Skift)

• Hyatt Hotels completed its $2.6B acquisition of Playa Hotels & Resorts, acquiring 15 all-inclusive resorts across Mexico, the Dominican Republic, and Jamaica. (Hotel Dive)

Gaming

• “Monopoly Go!” became the fastest mobile game in history to surpass $5B in lifetime revenue thanks to its more than 10M daily active players. (Variety)

• Sega is now the official gaming partner of McLaren Racing in a multi-year collaboration with Sonic the Hedgehog. (Eurogamer)

• According to the latest report, India continues to hold its position as the world’s largest mobile gaming market, with an impressive 8.45B installs over the last year. (Fortune India)