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Upload a campaign report and ask AGPT to pull key takeaways, highlight wins, and flag optimization areas.
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TL;DR
In a hurry? Here's our pick of the top news items of the week.
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"Lilo & Stitch" became the first 2025 Hollywood film to pass $1B at the worldwide box office, cementing its status as the year’s top-grossing Western movie both globally and internationally. (THR)
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OpenAI launched "ChatGPT Agent," an AI tool that can complete complex, multi-step tasks on a user’s behalf. (The Verge)
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CBS announced plans to end "The Late Show with Stephen Colbert" next year, citing financial reasons. (NPR)
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Apple TV+’s "Severance" earned 27 Primetime Emmy Award nominations, followed by HBO Max's "The Penguin" with 24 nominations. (CBS)
Agency updates
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Our Field Marketing team rolled out a coast-to-coast campaign for "Superman," lighting up 19 key markets with immersive 4th of July fanfare. The push featured drone shows in Philadelphia and St. Louis, while Seattle’s Great Wheel lit up with iconic "Superman" visuals. From Atlanta parades to interactive beach activations in San Diego, fans encountered branded booths, themed giveaways, and heroic cosplay moments, infusing patriotic celebrations with super-powered fun.
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Our Partnerships team launched a collaboration between Disney+ and premium UK cookware brand Joseph Joseph to celebrate Season 4 of "The Bear". The campaign featured Joseph Joseph’s new range of professional-grade cookware designed to bring order to kitchen chaos, echoing the intensity of main character Carmy’s world. Activations included a 30-second custom video across paid social, a £600 cookware sweepstakes, banners on the brand’s design-led site, premium product gifting for a Disney+ influencer trip, and targeted emails to Joseph Joseph’s engaged database.
Interesting campaigns / creative
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Everyday fans and stars like Kristin Chenoweth and Joshua Jackson are sharing their nostalgia for soda and love of Olipop in a campaign inspired by "Got Milk?" ads. "Soda Stories" draws inspiration from the iconic '90s ads as consumers recount how Olipop brought them back to soda as a more health-conscious option. (Marketing Dive)
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Tesco Mobile is helping parents decode their kids' digital language, as research from the brand has shown that almost half of parents are not confident in understanding the language children use online. The OOH campaign in London features common phrases used by children and teenagers along with their decoded meaning. (The Drum)
Audiences
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35% of US consumers reported that they now watch more free ad-supported (FAST) content than they did a year ago, while 29% said they have subscribed to fewer paid services. (Media Play News)
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For the first time ever, broadcast networks accounted for less than 20% of US TV viewing in June, down 1.6% from May. (THR)
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31% of US consumers pay for a subscription service across home entertainment, health and wellness, and related services. (Media Play News)
Platforms
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Facebook announced a new algorithm update which will focus on demoting "unoriginal" content in order to boost material from original creators. (Social Media Today)
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OpenAI's ChatGPT was the most downloaded app in the world in June, holding the top spot for a second consecutive month. (AppFigures)
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Meta is testing a new option that enables users to sign up to Threads by using their Facebook profile instead of cross-linking their Instagram account. (Social Media Today)
Content
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The final group stage match of Uefa Women’s Euro 2025 averaged 2.9M viewers on UK channel ITV1, more than double the audience that tuned in to Channel 5 for the 2025 Fifa Club World Cup final on the same day. (Sportspro)
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Americans' time spent streaming TV was up 5.4% MoM in June, which was primarily driven by both a standout month for Netflix, and a seasonal influx in viewing from school-aged audiences. (Nielsen)
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American streaming audiences tuned in to kids' IPs over the first half of this year, with "Bluey" being the most-watched title in the US. (KidScreen)
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"Superman" opened with an estimated $122M to lead weekend box office charts in the US and Canada and an additional $95M in international markets. (Reuters)
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Peacock is raising its monthly subscription prices for both its ad-supported and ad-free tiers by $3 on the successful heels of "Love Island USA" and as NBA season looms this fall. (THR)
Tech & AI
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French AI lab Mistral introduced a range of new features to its Le Chat chatbot, including a deep research mode, that bring it closer to the capabilities of OpenAI and Google. (Tech Crunch)
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Meta has acquired Play AI, a startup that uses AI to generate human-sounding voices. (Tech Crunch)
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In the coming weeks, OpenAI is planning to release an AI-powered web browser of its own to challenge Google Chrome. (Tech Crunch)
Location-based entertainment
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Imax announced tickets for "The Odyssey" will go on sale an entire year before the Universal Pictures' film is slated to hit the big screen. (Variety)
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Mattel announced the launch of UNO Social Clubs across major US cities, complete with themed drink menus and tournament-style play. (Attractions Magazine)
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Electronic music festival "Tomorrowland" will proceed as planned, despite the main stage being destroyed by a fire just one day before 400K people were expected to attend. (Variety)
Travel & hospitality
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After offering the service for more than 20 years, American Express Travel will stop selling flight and hotel packages as of July 31. (Yahoo Finance)
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Japan saw 21.5M visitors in the first half of 2025, a 21% jump from last year and a record high for the period. (Skift)
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AI is rapidly changing travel industry jobs, with travel agencies increasing their tech workforce from less than 2% in 2003 to nearly 7% today. (Skift)
Gaming
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Roblox has launched a new licensing platform to allow easier connections between Roblox creators and IP holders, including Netflix, Lionsgate, and Sega. (IGN)
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Xbox is letting some of its users stream their own Xbox games, including some that are available on console only, directly from the Xbox PC app. (The Verge)
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The 2025 Esports World Cup is in full swing in Saudi Arabia, with more than $70M in prize money up for grabs across 26 esport events. (Variety)
Mental health
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Happy stories are contagious, and sharing them is not only good for your mental health, but others' as well. It’s a scientific fact.
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"Let them." This viral mantra is changing lives—here’s how to apply it successfully to yours.
If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.