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TL;DR

• OpenAI launched GPT-5, a new flagship AI model that will power the company’s next generation of ChatGPT. (Tech Crunch)

• Skydance officially closed on their $8B Paramount deal, creating what some are calling the "next-generation media and tech giant". (THR)

• Disney has announced plans to fully integrate Hulu into the Disney+ app experience, with the standalone Hulu app expected to sunset next year. (THR)

• Roku is launching a new ad-free subscription streaming service, Howdy, available for $2.99/mo. (THR)

Agency updates

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  Our Apex team spearheaded a bold global rebrand for the iWantTFC streaming service, making waves on YouTube with high-impact Masthead ads. To gauge performance, they ran a Brand Lift Study in both the Philippines and the US, delivering insights that matched the campaign’s reach.

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  Our US Gaming team launched a partnership campaign with SNK’s "Fatal Fury: City of the Wolves" and Starforge Systems, giving away a custom gaming PC and Fatal Fury game code via IGN Rewards. The exclusive build was featured at EVO in Las Vegas. The campaign was further amplified via a live build of the PC on Starforge Systems' Twitch channel, and through social media on IGN, SNK, and Starforge Systems' O&O channels.

Interesting campaigns / creative

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  Yorkshire Tea launched its cheeky "Bloody Good" campaign in Australia, cleverly correcting its own British billboards with Aussie slang to playfully address cultural differences around the word "proper". (The Drum)

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  Jumping on a viral cultural trend, Miracle-Gro’s new campaign encourages consumers to embrace the idea of a "Full Bush Summer". (Marketing Dive)

Audiences

• 72% of US Gen Z and Millennials believe Broadway tickets are too expensive, but once shown what goes into creating a Broadway production, their perceived value of tickets more than triples. (Ticketing Business)

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  Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like. (Emarketer)

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  US kids ages 6-17 spend 20% more of their TV-viewing time on streaming services compared to the general population. (Nielsen)

Platforms

• Snapchat reached 469M daily active users in Q2, an increase of 9M from Q1. (Social Media Today)

• Instagram has officially made three new features available to all users: re-posts, a friend map, and a "Friends" tab in the Reels feed. (Instagram)

• TikTok’s live stream broadcast of the "Tomorrowland" electronic music event drew a record 74M viewers. (Social Media Today)

Content

• Peacock’s "Love Island USA" reached No. 1 as the most-streamed content across household televisions the second week in July, marking the first ever No. 1 overall rating for Peacock. (Media Play News)

• ESPN announced it will acquire the NFL Network and certain other media assets owned and controlled by the NFL, including the league’s linear RedZone Channel and NFL Fantasy. (Media Play News)

• Fox Corp. announced its new streaming service, Fox One, will launch on Aug. 21, granting subscribers access to all Fox programming including scripted entertainment, live sports, and news. (Deadline)

• New Line's "Weapons" is the second-best horror ticket pre-seller of 2025 behind "Sinners," and is expected to beat out "Freakier Friday" this weekend at the box office with $40M. (Deadline)

Tech & AI

• Google is launching a new AI tool called "Guided Learning within Gemini," designed to help users build a deep understanding instead of just getting answers. (Tech Crunch)

• OpenAI says ChatGPT is on track to reach 700M weekly users this week, up from 500M users as of the end of March. (Tech Crunch)

• Google is testing a new, AI-powered Google Finance, which will let users ask finance-related questions and receive an AI-generated answer alongside relevant links. (The Verge)

• OpenAI dropped its first open-weight models in over five years, gpt-oss-120b and gpt-oss-20b, which can run locally on consumer devices for free. (Wired)

Location-based entertainment

• Revenue increased by 19% at Universal’s theme parks in Q2, boosted by their newly-opened Epic Universe park. (Blooloop)

• Operating income for Disney’s US theme parks grew by 22% YoY to $1.7B. (Blooloop)

• The Formula 1 Las Vegas Grand Prix unveiled new single-day ticket options in an attempt to attract more local fans. (Ticketing Business)

Travel & hospitality

• Demand for short-term rentals in Europe’s peak summer season is declining, a key factor being extreme heat. (Skift)

• Southwest Airlines is expanding its third-party distribution by partnering with Priceline and making flights available on Booking Holdings platforms. (Skift)

• IHG Hotels & Resorts announced that it surpassed 1M open rooms across the globe. (TravelPulse)

Gaming

• The Global Gaming League, a new video game league launching later this month, secured licensing agreements with six major game publishers. (gamesindustry.biz)

• Sales for the Nintendo Switch 2 consoles have reached 5.82M units since its June 5 release, on track to sell 15M units by March 2026. (Variety)

• Roblox is rolling out a new "Sensitive Issues" content tag that will make certain content inaccessible to players under 13 without parent permission. (gamesindustry.biz)

Mental health

• "Magical thinking" can make everyday worry feel overwhelming. Learn 8 ways to cope and stay grounded.

• Cancel culture is on the rise, but it can have some devastating mental health effects.