Check out the latest posts from AGM Leaders

AGPT Innovators

• Madeleine Acurero, a Media Associate, has demonstrated innovative use of AlliedGPT to enhance efficiency in performing previously time-consuming tasks. She regularly faces the challenge of sorting multiple transit shelter ad placement locations based on their proximity to a new Sephora store. Traditionally, this task would have required entering individual latitude and longitude coordinates into Google Maps for each location. However, Maddy leveraged AlliedGPT to streamline this workflow significantly. By entering all the coordinates and requesting a new table sorted by distance, she obtained instant results, complete with the complex mathematical calculations to back up the data.

• Her ingenuity extends beyond this example. For the Harlem Globetrotters account, Maddy uses AlliedGPT to quickly gather format and ownership information for multiple radio stations. Instead of individually researching each station, she uploads the list to AlliedGPT, receiving comprehensive data in return.

• These innovative approaches have resulted in substantial time savings: tasks that previously took hours can now be completed in minutes. Maddy's creative use of AlliedGPT showcases the tool's versatility in improving workflow efficiency. In recognition of her innovative use of the technology, she will receive a $100 Amazon gift card.

• We’re always on the hunt for more AGPT Innovators! If you or a team member have used AlliedGPT in an inventive way to improve a process, solve a problem, increase productivity, or create something amazing, please let us know.

TL;DR

• OpenAI plans to integrate SearchGPT into the main ChatGPT interface, potentially providing an on-ramp for its 67.7M US ChatGPT users. (Emarketer)

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  93.67% of Google’s AI-generated search overviews link to the top 10 organic search results, favoring reputable sources like YouTube and LinkedIn while excluding platforms like Reddit. (Search Engine Journal)

• Brands can boost conversion rates up to 49% by using 4+ channels in cross-channel marketing strategies. (Advanced Television)

Agency updates

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  AGM's brand partnerships for 20th Century Studios' "Alien: Romulus" are now live! The iconic franchise takes a nostalgic trip back to its roots with this latest installment, and Disney entrusted us with the task of elevating its allure in the UK. Drawing inspiration from the classic 1979 movie, these collaborations blend a touch of the past with today's excitement.
  Sneak Energy: The energy drink introduced "Xeno Blood," a limited-edition flavour presented in a glow-in-the-dark tub. The launch featured exclusive promotions including social media campaigns and a trip giveaway.
  Siren Craft Brew: Introducing "Something In The Water," a custom beer inspired by the film and enhanced by targeted social media videos and film premiere sponsorships to deepen the connection with fans.
  Both partnerships not only highlight brand synergy and respect the film's legacy, but also enhance the film's presence with spirited campaigns and exclusive products. We're eager for you to check them out.

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  Our Field Marketing team worked with Sony Pictures to support the theatrical adaptation of the popular novel "It Ends With Us" in 20 US markets. Highlights included TV hits showcasing floral arrangement demos and custom cookies and influencer partnerships with a combined reach of more than 98M. The film doubled studio expectations with a $50M domestic opening.

Interesting campaigns / creative

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  Fanta’s global partnership with Warner Bros. Pictures spurred a limited-edition Beetlejuice flavor and QR code-powered experiences. (Marketing Dive)

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  Coca-Cola and Oreo are partnering on limited-edition Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar beverages in September. (Marketing Dive)

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  Titans quarterback Will Levis is helping Hellmann’s launch a mayo-inspired fragrance called “Will Levis No. 8,” playing on his viral joke of putting mayonnaise in coffee. (AdWeek)

Audiences

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  Netflix's active US audience is more dedicated than any other OTT platform’s, spending 1:04 per day streaming on the platform. (Emarketer)

• Brands can boost loyalty member spend by 16.5% YoY using first-party data for personalized targeting, highlighting the importance of data-driven insights in enhancing customer loyalty programs. (Emarketer)

• The UK entertainment and media market is projected to surpass £100B in 2024, driven by digital advertising and streaming services, and is expected to grow to £121B by 2028. (Advanced Television)

Platforms

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  LinkedIn is now allowing brands to sponsor user-generated newsletters, with sponsored newsletters showing a 36% increase in subscriber count and a 550% rise in impressions and engagements. (MediaPost)

• TikTok is adding group chats to the platform, aiming to make it more social and interactive. (TechCrunch)

• FreeWheel introduced its Performance Suite to enhance target accuracy and campaign efficiency in CTV advertising, claiming it can increase conversions by 40% while cutting CPA by 32%. (Advanced Television)

• Tving’s share of premium video viewership in Korea grew to 30% in the first half of 2024, while Netflix’s share slipped to 37%, although Netflix remains the market leader. (THR)

• Crunchyroll has surpassed 15M monthly paying subscribers and is evolving its brand to celebrate the growing passion of the anime community. (Crunchyroll)

Content

• "The First Slam Dunk" topped the Japanese box office in 2023 and will be available to stream on Netflix in 75 countries as part of Netflix’s efforts to expand its anime library. (Advanced Television)

• M-1 Sports Media, the organizer of professional kickboxing organization K-1, has partnered with CSI Sports, a global broadcaster of fight sports, to expand K-1's worldwide presence and distribute its content globally to over 190 countries. (Advanced Television)

• YouTube has regained its position as the UK’s “Coolest Brand” for kids and teens, surpassing Netflix, due to its extensive and safe content library that appeals to both children and parents. (Advanced Television)

• India’s proposed bill to classify social media creators as “digital news broadcasters” and require them to register with the government is facing backlash from creators and digital rights activists, who argue it threatens press freedom and stifles creativity. (Rest of World)

• BBC Sport’s coverage of the Paris 2024 Olympic Games set a new streaming record with 218M online streams and 12.2M people signed in to BBC iPlayer accounts to watch the coverage. (Advanced Television)

Tech & AI

• Google will become the title sponsor of "Emily In Paris," so all Netflix members will be able to use Google Lens to scan Emily’s looks from the season and be directed to similar fashion items that they can purchase. (THR)

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  China leads in generative AI usage with 56.3% of internet users engaging with GenAI, compared to 46.3% in the US, driven by high interest in AI-capable smartphones and content creation tools. (Emarketer)

• TikTok users can now shop directly on Amazon without leaving the app by linking their accounts, streamlining the purchasing process and displaying real-time product details and delivery estimates. (PC Mag)

• AI chatbots, when integrated into customer service and shopping experiences, can boost conversion rates by 23%. (Emarketer)

• Meta and Universal Music Group agreed to enhance creative and commercial opportunities for UMG artists, focusing on fair compensation and addressing unauthorized AI-generated content. (Variety)

Location-based entertainment

• Despite a 3% increase in attendance for North American theme parks, in 2023 the region fell short of fully recovering to 2019 levels. Key operators like Disney and Six Flags saw gains, but challenges remained due to inflation and slower-than-expected international travel. (Deadline)

• "Deadpool & Wolverine" took the title of biggest R-rated movie in global cinema history away from previous champion "Joker." (Forbes)

• The Las Vegas Grand Prix will host a free fan experience this year, featuring team appearances, live entertainment and more. (F1)

• Burning Man, the Nevada desert festival that routinely sells out tickets, is set to return this month, and ticket sales have slumped for the first time in years. (NYT)

Travel & hospitality

• Shake Shack is introducing sidewalk robot delivery in Los Angeles through a partnership with Serve Robotics and Uber Eats to enhance guest experiences.. (Nation's Restaurant News)

• “Coolcations,” where travelers seek out cooler destinations to escape the heat, is gaining popularity, with a 27% increase in bookings to Scandinavia and a 49% increase to Iceland. (The Street)

• The hospitality industry is shifting towards digital tipping, enhancing convenience and transparency, with 300 companies in Argentina leading this transformation. (Smart Phone Magazine)

• With 53% of travelers preferring hotels over Airbnb and Vrbo, hotels can capture more market share by delivering on brand promises, understanding guest expectations, and personalizing experiences. (Hotel Dive)

Gaming

• Valve is testing a new “helpfulness system” on Steam to prioritize informative reviews over meme-y and ASCII art content, using machine learning and user reports to enhance the review sorting process. (The Verge)

• Epic Games has relaunched “Fortnite” in Europe on Apple devices and globally on Android platforms after lengthy legal battles between the companies. (Variety)

• Netflix confirmed that a new multiplayer game set in the Squid Game universe is due for release in 2024. (What's on Netflix)

• Performers are on strike against major video game companies, and AI is the sticking point. (NPR)

Mental health

• Take time to for yourself - here's a 10-Minute workout to boost your motivation and fitness. (New York Times)

• Here are some simple coping tips if you're feeling anxious. (Healthline)