AGM Knowledge is taking a short hiatus through October — stay tuned for exciting updates when we return in November!

AI-Powered Storytelling in Action: A Brand Spot by AGM Labs

  • What happens when a full campaign is concepted, written, visualized, and voiced in a single day? AGM Labs put its AI production model to the test—on ourselves. The result: a 30-second brand film for Allied Global Marketing that’s fast, flexible, and cinematic. More than a stunt, the project proves how AI can sharpen brand storytelling while maintaining creative control, responsibility, and style. By blending narrative tone with modular, mood-driven visuals, this experiment showcases how culture, technology, and results converge into a new kind of marketing innovation. Watch the spot and read about the full process here.

Check out the latest posts from AGM Leaders

Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Upload past campaign headlines and let AGPT identify patterns in tone, structure, or length to guide your next round of copy.

  • Share your target audience and product, and ask AGPT to suggest CTAs tailored to specific platforms or funnel stages.

  • Upload a product one-sheet and have AGPT generate FAQs or talking points for client or internal training use.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • The on-air return of “Jimmy Kimmel Live!” generated a record 6.3M TV viewers and 17.7M views on YouTube. (Media Play News)

  • Starting this week, Microsoft will incorporate Anthropic’s AI models into its AI assistant Copilot, which has previously been fueled mainly by OpenAI. (Tech Crunch)

  • Instagram became Meta’s third app to reach 3B monthly active users as of last week. (Tech Crunch)

Agency updates

  • Our Partnerships team wrapped a dual-brand campaign for Delta Force's Double Beats event in collaboration with IGN Rewards, Intel Gaming, and Verizon. The activation featured a custom "Delta Force"-branded Alienware laptop sweepstakes promoted across IGN’s site, push notifications, and social channels. To extend reach, an eight-week code giveaway with Verizon Up offered fans exclusive in-game content, driving sustained engagement throughout the program.

Interesting campaigns / creative

  • Poking fun at the modern housing economy, Maxwell House cheekily rebranded as “Maxwell Apartment” in a limited-time campaign offering a year’s supply of coffee (12-month “lease”) for under $40. (Marketing Dive)

  • Oreo transformed select crosswalks outside of Kroger stores into illustrated cookie-stacked scenes with QR codes, blending clever visuals and commerce to drive in-store impulse buys. (Marketing Dive)

Audiences

  • 51% of US teen boys say they’ve made a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls. (EMarketer)

  • US app users spent 2.39B hours in the first half of 2025 with generative AI apps, up sharply from 1.61B hours in the last half of 2024. (EMarketer)

  • 38% of US adults regularly get news updates from Facebook, followed by YouTube (36%) then TikTok (20%) and Instagram (20%). (Social Media Today)

Platforms

  • Meta rolled out new updates for Facebook Dating, including a dating assistant which helps users find more relevant matches in the app. (Social Media Today)

  • LinkedIn launched a new “LinkedIn Learning Career Hub,” which is designed to help guide professionals through industry-relevant updates and skills. (Social Media Today)

  • YouTube is adding an option to hide end-screen links so users can remove distractions from the playback at the end of a video. (Social Media Today)

Content

  • Warner Bros. Pictures’ “One Battle After Another” looks to top the weekend box office after generating $3.1M in previews. (Deadline)

  • Netflix signed a 3-year distribution deal with the MLB for select games and events, including the 2026 season opener between the Yankees and the Giants. (Media Play News)

  • Disney announced that it's increasing the monthly prices of its streaming services by $2-$3 in October. (THR)

Tech & AI

  • Meta introduced Vibes, a new feed in the Meta AI app for sharing and creating short-form, AI-generated videos. (Tech Crunch)

  • Google announced the launch of Mixboard, an app that enables anyone to create AI-powered mood boards. (Tech Crunch)

  • OpenAI launched a new feature in ChatGPT called Pulse, which generates personalized reports for users while they sleep. (Tech Crunch)

  • Google is introducing Gemini for Google TV, allowing TV owners to engage in free-flowing, natural language conversations with the AI. (Tech Crunch)

Location-based entertainment

  • Lego Group is set to acquire Lego and Legoland Discovery Centers from Merlin Entertainments for $269M. (Attractions Magazine)

  • The FTC filed a lawsuit against Live Nation Entertainment and Ticketmaster accusing them of illegally reselling event tickets. (CBS)

  • Hamilton brought in $3.8M last week as original cast member Leslie Odom Jr. returned to the Broadway production. (THR)

Travel & hospitality

  • Breeze Airways is planning to launch its first-ever international flights by early next year, including routes to Mexico, Jamaica, and the Dominican Republic. (Skift)

  • 30% of US hotels reported declines in leisure stays this year, and about 33% are scaling back big projects amid rising costs and uncertain demand. (Travel Pulse)

  • France had a record-breaking $312B summer for tourism, up 3% over last year and 10% above the pre-pandemic level. (Skift)

Gaming

  • “Hades 2” is Metacritic's highest-rated PC game for 2025, surpassing “Blue Prince,” “Hollow Knight: Silksong,” and “Clair Obscur: Expedition 33.” (gamesindustry.biz)

  • New data shows that gamers play nearly 35% more titles on Xbox in an average month compared to PlayStation or Steam. (Ampere)

  • Google Play launched a new integrated gaming platform with AI assistance, a curated content tab, and cross-device gameplay. (Variety)

Mental health

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

⎘ COPY html to CLIPBOARD
Version to use with Marketo etc.