Check out the latest posts from AGM Leaders

Help me, AlliedGPT

• Drop in a creative brief and ask AGPT to generate three visual concept directions to kick off ideation with your team.

• Input campaign goals and deliverables, and let AGPT help outline a working schedule with key milestones and deadlines.

• Share a draft caption or script and ask AGPT to suggest edits that improve pacing, tone, or alignment with platform trends.

TL;DR

• An AI-powered version of “The Wizard of Oz” opened at the Sphere in Las Vegas last week. (Blooloop)

• Instagram finally launched a dedicated iPad version of the app, built for bigger screens. (Instagram)

• OpenAI is set to start mass production of its own in-house AI chips for the first time next year. (The Verge)

Agency updates

• 

  In anticipation of “Downton Abbey: The Grand Finale,” our Partnerships team is bringing together 12 brands to celebrate the final chapter of the beloved franchise. Partners include Aspinal of London, Carr’s Crackers, Chase, Fleurs de Villes, Godiva, MacKenzie-Childs, Printfresh, Reeds Jewelers, Sur La Table, The Republic of Tea, Viking, and Visit Britain. With the largest number of partners on any Downton film to date, over $2M in paid media, and multi-millions in combined social reach, this campaign is sure to give the final film the send-off it deserves!

Interesting campaigns / creative

• 

  Mastercard launched “Transit Tales in Sydney,” a free AI-powered experience that turns real-time train journeys into personalized audio stories. (Campaign Brief)

• 

  Netflix is promoting the release of “The Thursday Murder Club” with a delightfully British “yarnbombing” campaign, turning postboxes and billboards into hand-knitted tributes that reflect the film’s cozy mystery charm. (The Drum)

Audiences

• 

  54% of US ad-supported TV viewers who pause content do so for 1-5 minutes, long enough to serve a targeted ad. (Emarketer)

• 

  33% of US entertainment consumers plan to visit Las Vegas, and 23% Orlando, within the next two years. (Blooloop)

• US TV viewers spent more time streaming content on Roku-powered devices (21%) in July than watching traditional broadcast television (18%). (Media Play News)

Platforms

• According to a recent performance report from Meta, Instagram is growing at 10x the rate of Facebook in the EU. (Social Media Today)

• Threads will now enable users to attach a text note of up to 10K words to any post. (Meta)

• OpenAI is developing an AI-powered hiring platform called OpenAI Jobs Platform, set to launch in 2026. (Tech Crunch)

• TikTok’s EU audience has increased 25% since September 2023 to 170M users, with steady rises in all EU markets. (Social Media Today)

Content

• New Line’s “The Conjuring: Last Rites” drew $8.5M in previews—a record for the franchise. (Deadline)

• Netflix’s “The Hunting Wives” saw its third consecutive billion-minute week in August with 1.2B minutes watched across eight episodes. (Media Play News)

• Super Bowl 2026 commercials have officially sold out at more than $7M per ad. (Variety)

Tech & AI

• Google Photos users can now create silent 4-second videos from their images using Veo 3 for free. (The Verge)

• Amazon launched Lens Live, an AI-powered shopping tool that allows consumers to discover new products through visual search. (Tech Crunch)

• OpenAI plans to route sensitive conversations to reasoning models like GPT-5 and roll out parental controls within the next month. (Tech Crunch)

• Google’s NotebookLM now lets users customize the tone of their Audio Overviews—podcasts with AI virtual hosts that summarize and discuss uploaded documents. (Tech Crunch)

Location-based entertainment

• FIFA confirmed that the 2026 World Cup will be the first edition of the tournament to use dynamic ticket pricing. (SportsPro)

• Disneyland Paris announced its new World of Frozen land will open in spring 2026. (Blooloop)

• Everland theme park in Seoul, South Korea announced plans to create a new themed zone inspired by “KPop Demon Hunters”. (Blooloop)

Travel & hospitality

• Vrbo will start levying 100% penalties against US hosts who leave guests stranded without access to a reserved home. (Skift)

• India and China have agreed to resume direct flights after a five-year pause, though no timeline has been announced. (Skift)

• Southwest announced it will roll out free in-flight Wi-Fi on all of its planes starting in October. (Travel Pulse)

Gaming

• “Hollow Knight: Silksong” reached over 535K concurrent players a day after its release, which crashed global digital storefronts. (gamesindustry.biz)

• Paramount signed a deal with Activision to produce a live-action movie based on its tentpole "Call of Duty" franchise. (gamesindustry.biz)

• 60% of Chinese gaming studios use generative AI in their development pipelines. (Niko)

Mental health

• It’s scientifically proven: rewatching your favorite shows is actually good for your mental health.

• Fall is in the air—here’s your guide to beating the end-of-summer blues.