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AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Lacking inspiration? Try this prompt to help brainstorm ideas. If there are any don't want it to suggest (e.g., a scavenger hunt) be sure to include that in your prompt.

  • Create a Google Search & Pmax SEM chart with keywords, headlines, and descriptions using this prompt.

  • Use Ask Anything to enter campaign details, like target audience, timing, budget, and KPIs, for help on setting goals and milestones.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • The newly formed Dataset Providers Alliance advocates for an ethical AI data licensing opt-in system, promoting fair compensation and direct negotiations between data creators and AI companies. (Wired)

  • Advertiser confidence in X (formerly Twitter) significantly decreased, with a 26% reduction in ad spend for 2025, while YouTube and TikTok remain favoured. (Advanced Television)

  • X has launched a beta TV app on platforms like Android TV, LG, and Amazon Fire TV, marking its shift towards a video-first platform. (TechCrunch)

  • Sony Corp is focusing on original content creation, investing $10B over six years to grow its games, films, and music segments, to capture a larger share of the $3T entertainment industry. (Advanced Television)

  • Reddit's role in digital marketing is rapidly growing, ranking as the fifth highest-visibility domain on Google's organic search results, reporting a 41% YoY growth. (Emarketer)

Interesting campaigns / creative

  • Qatar Airways lets you star in its new ad through an AI photo-upload tool. (Qatar)

  • Pizza Hut’s “Pay With Your Trend” promotion lets consumers earn a free My Box meal by posting a creative TikTok featuring the meal. (Marketing Dive)

  • Pepsi's new NFL campaign, "Make Your Gameday Epic," blends sports, pop culture, and the anticipation of "Gladiator II". (Marketing Dive)

  • E.l.f. Cosmetics launched "Get Ready With Music, The Album," with tracks to accompany popular Get Ready With Me (GRWM) videos on social platforms like TikTok. (Marketing Dive)

  • Maybelline New York revitalizes its iconic "Maybe It’s Maybelline" tagline with a modern twist for the TikTok era, leveraging popular influencers like Gigi Hadid. (Marketing Dive)

Audiences

  • Australia’s 2026 census will ask a question about sexuality and sexual preference following outrage from LGBTQ+ groups over the government’s initial decision to avoid “divisive debates." (Pink News)

  • Baby boomers are increasingly adopting online and mobile app shopping, while maintaining higher brand loyalty compared to other generations. (Morning Consult)

  • Revry experienced a 9% increase in watch hours from Q1 to Q2 2024, underlining a rising demand for inclusive and authentic LGBTQ+ content. (Advanced Television)

  • By the end of 2024, the UK is expected to become Europe's largest media and entertainment market, overtaking Germany. (Advanced Television)

Platforms

  • Snapchat will start testing "Sponsored Snaps" ads within its main Chat tab, marking the first time ads appear alongside personal messages in this key app area. (Verge)

  • YouTube is the leading platform in US TV viewership for the first time, capturing 10.4% of total TV usage, fueled by increased viewing from young audiences. (Advanced Television)

  • US teens prefer YouTube for entertainment and advertisements, notably more than ads from streaming services, with YouTube ads being three times more favoured. (Advanced Television)

  • YouTube has introduced a new parental control feature, allowing parents to link their accounts with their teens' to monitor activities while maintaining privacy. (TechCrunch)

Content

  • Spend on content in the top 7 Asian markets is forecast to reach $17.2B by 2028, driven by India and, to a lesser extent, Indonesia and the Philippines. (World Screen)

  • Chick-Fil-A plans to launch a streaming service with family-friendly original content, expanding into the entertainment industry. (Deadline)

  • Mediapro reported a profit of €12M for the end of 2023, rebounding from losses in 2023, by focusing on content creation and its US expansion plans. (Advanced Television)

  • YouTube shows, like 'Hot Ones' and 'Chicken Shop Date', demand the same level of ad revenue as traditional TV shows, due to substantial viewership. (The Washington Post)

Tech & AI

  • Marketers are increasingly using AI for mobile marketing, highlighted by Apple's adoption of generative AI in its devices. (Marketing Dive)

  • Google will replace its Video Action Campaigns with the new AI-powered Demand Gen ad product in 2025. (Emarketer)

  • Volkswagen is integrating ChatGPT into most of its 2025 models in the U.S., making it the first high-volume car manufacturer to standardize AI-driven voice assistance. (MediaPost)

Location-based entertainment

  • Oasis will play two additional London shows—but only for those who were unsuccessful in their attempt to buy tickets to the original dates. (NME)

  • A new AI project involving 12 major institutions is aiming to transform art preservation with color reconstruction, which could greatly impact museums. (Art News)

  • With the growing popularity of F1 racing in the United States, UK-based eatertainment brand, F1 Arcade, is bringing its racing simulator concept to the US. (Nation's Restaurant News)

  • Warner Bros. Discovery launched Warner Bros. Discovery Global Experiences to capitalise on the growing demand for experiences and live entertainment, projecting revenues of $500M. (The Hollywood Reporter)

Travel & hospitality

  • New Zealand is tripling its tourist levy to NZ$100 ($62) to offset the impact of tourism on taxpayers. (Karryon)

  • Expedia found that travelers are shaking up their usual fall getaway plans, planning to visit less popular cities like Ann Arbor and Indianapolis. (Forbes)

  • Frontier Airlines is significantly expanding its domestic network in New York, Los Angeles, and beyond, rolling out nearly a dozen new routes to Tampa, Orlando, Austin and more. (T&L)

  • A new startup called Re-Ply has launched to help NYC restaurants solve their outdoor seating conundrum. (Inc)

Gaming

  • This summer's best indie game lineup has thrived with a diverse array of titles like "Schim" and "Thank Goodness You’re Here!" providing fresh gaming experiences ahead of blockbuster season. (Verge)

  • PlayStation is discontinuing its newly launched game "Concord" just two weeks post-release due to low player engagement. (Variety)

  • Warner Bros. Discovery announces that creating a sequel to the highly successful "Hogwarts Legacy" is a top priority. (The Standard)

  • The mobile gaming market projected to grow to $195B by 2030, driven by AI's role in creating more immersive, personalised gaming experiences. (Yahoo! Finance)

  • The new trailer for "A Minecraft Movie" provides the first glimpse of stars in a live-action adaptation of the popular game, set for release on April 4th 2025. (Eurogamer)

Mental health

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