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TL;DR

• OpenAI is building an ads integrity team focused on KYC and fraud prevention as it prepares US ad tests in ChatGPT. (Business Insider)

• TikTok said service is back to normal after winter weather took down a primary US data center operated by Oracle.(Tech Crunch)

• Anthropic is running its first Super Bowl ads positioning Claude as ad free. (The Wall Street Journal)

Agency updates

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  Our Digital Earned Media and Multicultural Publicity teams delivered a breakout social moment for Lionsgate’s "Now You See Me: Now You Don’t", partnering with magician and mentalist Daniel Fernandez to create the most-shared asset of the entire campaign by a wide margin. His themed mentalism performance with stars Jesse Eisenberg and Justice Smith has driven 236K organic shares to date. We also captured a major win out of a Miami cast meet-and-greet, where a viral creator video from Sol Carlos featuring Jesse and Justice has reached 21M views so far. Momentum was amplified further through culturally relevant meme collaborations with Something Latina and We’re All Primos, extending reach across Hispanic social communities.

Interesting campaigns / creative

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  Poppi revealed its Super Bowl creative featuring Charli xcx and Rachel Sennott with “the moment” tees as the core device for shareable stills and social cutdowns. (People)

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  Dunkin’s teaser "No One Can See This" leans into “cringe” nostalgia with Ben Affleck and Jennifer Aniston built around a mysterious old VHS tape. (People)

Audiences

• Nielsen’s new pilot aims to quantify co-viewing and out of home viewing using a hybrid approach that combines panel and big data inputs, timed to capture accurate data around viewership of Super Bowl LX. (Nielsen)

• IAB announced Project Eidos, a coordinated effort to modernize advertising and marketing measurement with a focus on cross channel outcomes attribution incrementality and MMM. (IAB)

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  Disney reported $455M streaming operating income for Disney+ and Hulu while noting its US viewership share has been flat for several years and it plans product changes to drive engagement. (Business Insider)

Platforms

• Instagram had a brief U.S. outage on February 4 with thousands of error reports due to winter storms. (AOL News)

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  Instagram is working on a new option that lets you remove yourself from someone else’s Close Friends list so you stop seeing their Close Friends Stories without notifying them. (Tech Crunch)

• Spotify rolled out new lyrics features including offline lyrics for Premium plus lyric translations and lyric previews. (The Verge)

Content

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  Netflix dropped a teaser for "Boyfriend on Demand" starring Jisoo and Seo In guk and set the premiere for March 6 2026. (ELLE)

• HGTV released the trailer for "Bachelor Mansion Takeover" and set a March 2 premiere with Bachelor alumni renovating the franchise mansion. (People)

• Entertainment Weekly reports HBO Max renewed "Heated Rivalry" for season 2 and confirmed it will adapt "The Long Game" from Rachel Reid’s Game Changers series. (Entertainment Weekly)

Tech & AI

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  Amazon opened Alexa+ to everyone in the US and said Prime members can use it at no extra cost with broader access on web and mobile too. (Tech Crunch)

• Mozilla said Firefox will add a new control on Feb 24 that lets people turn off built in AI features like chatbots summaries translation and AI previews. (The Verge)

• Microsoft outlined several new Copilot features coming to Teams in 2026 including smarter meeting recaps and more automated meeting support. (Tech Republic)

Location-based entertainment

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  Disney World closed the Dinosaur ride at Animal Kingdom on Feb 1 to clear space for an Indiana Jones attraction and the Tropical Americas land plan. (Entertainment Weekly)

• John Cameron Mitchell and Simu Liu took their first bows in the cast of "Oh Mary" at the Lyceum Theatre in New York. (Broadway World)

• Barry Manilow postponed his Feb 12 to 21 Las Vegas residency dates at Westgate while recovering from surgery. (People)

Travel & hospitality

• TSA started charging a $45 ConfirmID fee on Feb 1 for travelers who show up without a REAL ID or another accepted ID and still want to fly. (People)

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  Hyatt brought back its Bonus Journeys promotion on Feb 2 letting World of Hyatt members earn up to 28,000 bonus points on qualifying stays. (Hyatt Newsroom)

• Amtrak tells travelers to book early for Summer 2026 due to major US events like the FIFA World Cup and America250 and said it is coordinating with host cities and transit partners. (Amtrak Media)

Gaming

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  The Pokémon Company teased a Super Bowl LX “special video” for Feb 8 as part of Pokémon’s 30th anniversary with a Jigglypuff studio teaser. (Games Radar)

• EA Sports changed the Madden Bowl lineup in San Francisco after Luke Combs pulled out days before Super Bowl LX and Zach Bryan was announced as the replacement headliner. (San Francisco Chronicle)

• ABC News broke down Roblox’s current safety tools and settings as renewed scrutiny grows around child safety and exploitation concerns on the platform. (ABC News)

Mental health

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  Experts shared practical ways to calm down when stressed, including longer exhales, grounding through the senses and cutting external stimuli for short blocks of time. (Glamour)

• US figure skater Amber Glenn described specific tools she uses to manage anxiety including breathwork, mindfulness and neurofeedback as part of her routine. (TIME)