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Check out the latest Knowledge posts from AGM Leaders:
by Alyssa Caridi, Director, Strategy & Innovation
Help me, AlliedGPT
AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:
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Demonstrate AGM's SEO proficiency to potential and existing clients by performing a mini SEO audit. Enter the website URL and target country into this prompt to see the results.
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If you haven't yet, try out the ask-a-doc feature, which lets you upload a document, such as an RFP, and ask the tool a question about it.
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Summarize just about anything, from PDFs to editorials, with this prompt designed to help you quickly condense a long-form piece of text.
TL;DR
In a hurry? Here's our pick of the top news items of the week.
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Google will now let users in Europe select which services share their data in response to the EU’s Digital Markets Act (DMA). (The Verge)
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OpenAI launched its GPT app store, which lets users find GPTs from “verified builders” through a searchable interface. (Media Post)
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Prime Video Channels is now offering ad-supported versions of Paramount+, Max and AMC+. (Streamable)
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Google laid off hundreds of employees in several areas of the business to cut costs and put resources towards AI. (WSJ)
Interesting campaigns / creative
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To promote the theatrical release of "Mean Girls: The Musical," city buses across California were wrapped with an ad warning Regina George to look both ways. (Bandt)
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Sydney’s NYE fireworks display used AI for the first time, with the 8-hour, AI-generated light show illuminating the Harbour Bridge. (Campaign Brief)
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To mark its 200th birthday, Cadbury reworked one of its recognizable spots, the much-loved "Mum’s Birthday" ad from 2018. (The Drum)
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At CES, SK Group showcased its AI and carbon-neutrality visions at its "theme park" showroom, which drew over 60K visitors. (The Korea Herald)
Audiences
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Nearly two-thirds of US consumers who subscribe to a streaming service would choose an ad-supported version if it saved them $4-$5 per month. (TV Technology)
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While 44% of higher-income earners say travel has become more important since the pandemic, 54% of higher-income earners aged 18-34 say it has. (YouGov)
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US streaming video churn rose to 6.3% in November, up from 5.1% a year earlier, and about 25% of US subscribers cancelled at least 3 streaming services over the past two years. (New York Post)
Platforms
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Audacy, owner of some of the most high-profile radio stations in the US, filed for Chapter 11 bankruptcy. (THR)
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Advertisers now have the option to only target X Premium subscribers with their campaigns. (Social Media Today)
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All Meta users will soon have access to the new Link History archive, letting them find links that they've interacted with previously. (Social Media Today)
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Amazon is laying off hundreds of staff from its Prime Video and MGM Studios divisions as it prioritizes its investments for long term success. (The Wrap)
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TikTok parent ByteDance is shutting down its premium music streaming service, Resso, in India on January 31st. (Music Business Worldwide)
Content
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The 2024 Golden Globes Awards hit 9.4M viewers, up 50% from last year's show - which was held on a Tuesday instead of a Sunday. (The Wrap)
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Apple Music Classical will soon be available in a number of East Asian markets, including China, Japan and South Korea. (Music Business Worldwide)
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There were 14.5K games released on Steam in 2023, beating the previous record set in 2022 by just under 2K titles. (Games Radar)
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YouTube rolled out a new feature to help creators reformat long-form content into Shorts. (Social Media Today)
Tech & AI
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Marking the company's biggest launch since the original iPhone, Apple's Vision Pro headset will go on sale in US starting February 2nd and will cost $3,499. (Reuters)
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NBCUniversal announced the launch of an AI-driven, cross-platform media planning and activation solution called One Platform Total Audience. (Marketing Dive)
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SAG-AFTRA signed a deal with Replica that will allow the studio to engage union members under a fair, ethical agreement to create and license a digital replica of their voices. (The Wrap)
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The US Securities and Exchange Commission approved the first US-listed exchange traded funds (ETFs) to track bitcoin, offering investors exposure to the currency without directly holding it. (Reuters)
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Walmart will bring immersive shopping to metaverse experiences thanks to a new partnership with Unity. (Digital Commerce 360)
Location-based entertainment
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Prince's “Purple Rain" is being adapted into a stage musical featuring some of his best-loved songs. (NYT)
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Box office grosses are expected to drop to around $8B from 2023 to 2024 because of a strike-fueled decrease in wide releases. (The Wrap)
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For the third year in a row, the NBA hosted a stand-alone match in Paris, France. (AdWeek)
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At $1.06B, IMAX’s 2023 global box office got very close to its highest grossing year ever, and $227.1M of that revenue was from local language films across Asia. (THR)
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Broadway show attendance is still down 17% from before the pandemic while costs to run a show remain high. (Economist)
Travel & hospitality
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The Mexican Caribbean is the top tourist destination in LATAM, with over 33M air passengers and 6M cruise visitors in 2023. (Business Wire)
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China will ease some visa requirements to make it easier for foreigners to travel there for business, education and tourism. (Bloomberg)
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The US travel industry reached 84% of 2019 visitation levels by the end of 2023, ranking second to last among 18 global destinations. (Bloomberg)
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San Diego leads the US market with the highest YoY growth in group travel, with San Francisco ranking second. (Hotel Dive)
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The top reason adults worldwide want to travel in 2024 is to rest and recharge, with over half of every generation saying so. (Hilton)
Mental health
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Though sometimes easier said than done, treating ourselves well is connected with positive feelings toward others and gratitude about life. Here are some ways to practice self-kindness.
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Check out the 15 best mental health podcasts recommended by therapists.
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