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To promote the theatrical release of "Mean Girls: The Musical," city buses across California were wrapped with an ad warning Regina George to look both ways. (Bandt)

Sydney’s NYE fireworks display used AI for the first time, with the 8-hour, AI-generated light show illuminating the Harbour Bridge. (Campaign Brief)

To mark its 200th birthday, Cadbury reworked one of its recognizable spots, the much-loved "Mum’s Birthday" ad from 2018. (The Drum)

At CES, SK Group showcased its AI and carbon-neutrality visions at its "theme park" showroom, which drew over 60K visitors. (The Korea Herald)

Nearly two-thirds of US consumers who subscribe to a streaming service would choose an ad-supported version if it saved them $4-$5 per month. (TV Technology)

While 44% of higher-income earners say travel has become more important since the pandemic, 54% of higher-income earners aged 18-34 say it has. (YouGov)

US streaming video churn rose to 6.3% in November, up from 5.1% a year earlier, and about 25% of US subscribers cancelled at least 3 streaming services over the past two years. (New York Post)

Audacy, owner of some of the most high-profile radio stations in the US, filed for Chapter 11 bankruptcy. (THR)

Advertisers now have the option to only target X Premium subscribers with their campaigns. (Social Media Today)

All Meta users will soon have access to the new Link History archive, letting them find links that they've interacted with previously. (Social Media Today)

Amazon is laying off hundreds of staff from its Prime Video and MGM Studios divisions as it prioritizes its investments for long term success. (The Wrap)

TikTok parent ByteDance is shutting down its premium music streaming service, Resso, in India on January 31st. (Music Business Worldwide)

The 2024 Golden Globes Awards hit 9.4M viewers, up 50% from last year's show - which was held on a Tuesday instead of a Sunday. (The Wrap)

Apple Music Classical will soon be available in a number of East Asian markets, including China, Japan and South Korea. (Music Business Worldwide)

There were 14.5K games released on Steam in 2023, beating the previous record set in 2022 by just under 2K titles. (Games Radar)

YouTube rolled out a new feature to help creators reformat long-form content into Shorts. (Social Media Today)

Marking the company's biggest launch since the original iPhone, Apple's Vision Pro headset will go on sale in US starting February 2nd and will cost $3,499. (Reuters)

NBCUniversal announced the launch of an AI-driven, cross-platform media planning and activation solution called One Platform Total Audience. (Marketing Dive)

SAG-AFTRA signed a deal with Replica that will allow the studio to engage union members under a fair, ethical agreement to create and license a digital replica of their voices. (The Wrap)

The US Securities and Exchange Commission approved the first US-listed exchange traded funds (ETFs) to track bitcoin, offering investors exposure to the currency without directly holding it. (Reuters)

Walmart will bring immersive shopping to metaverse experiences thanks to a new partnership with Unity. (Digital Commerce 360)

Prince's “Purple Rain" is being adapted into a stage musical featuring some of his best-loved songs. (NYT)

Box office grosses are expected to drop to around $8B from 2023 to 2024 because of a strike-fueled decrease in wide releases. (The Wrap)

For the third year in a row, the NBA hosted a stand-alone match in Paris, France. (AdWeek)

At $1.06B, IMAX’s 2023 global box office got very close to its highest grossing year ever, and $227.1M of that revenue was from local language films across Asia. (THR)

Broadway show attendance is still down 17% from before the pandemic while costs to run a show remain high. (Economist)

The Mexican Caribbean is the top tourist destination in LATAM, with over 33M air passengers and 6M cruise visitors in 2023. (Business Wire)

China will ease some visa requirements to make it easier for foreigners to travel there for business, education and tourism. (Bloomberg)

The US travel industry reached 84% of 2019 visitation levels by the end of 2023, ranking second to last among 18 global destinations. (Bloomberg)

San Diego leads the US market with the highest YoY growth in group travel, with San Francisco ranking second. (Hotel Dive)

The top reason adults worldwide want to travel in 2024 is to rest and recharge, with over half of every generation saying so. (Hilton)

Though sometimes easier said than done, treating ourselves well is connected with positive feelings toward others and gratitude about life. Here are some ways to practice self-kindness.

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