Check out the latest Knowledge posts from AGM Leaders:

Marketing to the AAPI Community in the U.S

by Jessie Liu, Director, AAPI Publicity

AI Agents & the Power of Automation

by Ardalan Salam, VP Data & Technology

A Marketer's Take on CES 2024

by Arlene Wszalek, EVP, Strategy & Innovation and Ardalan Salam, VP Data & Technology

Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Summarize virtually any content, from PDFs to articles, with this prompt to quickly condense lengthy text.

  • Use this prompt to identify potential media vendors for a given tactic. If needed, you can even use AlliedGPT to compare the pros and cons of vendors.

  • You can use this prompt to create a meeting agenda or a recap. Simply enter your notes, and the bot will produce a version you can share with your team.


In a hurry? Here's our pick of the top news items of the week.

  • NBC said the Peacock-exclusive NFL playoff game between the Chiefs and the Dolphins was the most-streamed live event in US history, drawing 23M total viewers. (Streamable)

  • Six Flags launched the largest digital alliance in the theme park industry to develop technology that will "redefine the guest experience" across multiple touchpoints. (Business Wire)

  • Ads on gaming platforms score better than other media when it comes to garnering consumer attention, yet they fall below other media on average for brand recall. (AdAge)

  • Condé Nast announced it's folding Pitchfork under the GQ team, but it's unclear to what extent Pitchfork will continue to exist. (NYT)

Interesting campaigns / creative

  • Snap partnered with the Fine Arts Museums of San Francisco to create an AR try-on experience within a new art exhibition called Fashioning San Francisco: A Century of Style. (Marketing Dive)

  • Tourism Tasmania crafted a playful salute to Queen Mary of Denmark as part of its Come Down For Air campaign. (AdNews)

  • PUBG teamed up with KFC in Korea to incorporate KFC-themed elements into the game and hosted a live stream featuring Colonel Sanders alongside gaming influencers. (B&T)


  • Currently, North America has the most podcast listeners at 149.4M, but by 2027, China will take over with 178.7M listeners. (Insider)

  • While they spend more of their time with social media, games and short-form video, 70% of US Gen Zers watch long-form TV content each week. (TV Technology)


  • Ubisoft renamed its monthly subscription service Ubisoft Plus and is combining the old pricing tiers (Multi-Access and PC Access) into one package dubbed Ubisoft Plus Premium. (The Verge)

  • Netflix is testing a joint plan with French retailer Carrefour SA to draw more subscribers to its least expensive subscription tier. (AdAge)

  • BFI will use its recent funding to become digital-first by launching its VoD service, BFI+. (Screen Daily)

  • The European Parliament voted in favor of changes to the music streaming economy, which will include “fair pay for authors." (Music Ally)

  • Apple has changed the way it counts and tracks podcast listeners, causing disruption in the industry. (Semafor)


  • At this year's Emmy Awards, The Bear won best comedy series, Beef won best limited/anthology series and Succession won best drama series. (THR)

  • Amazon brokered a partnership with The Wonder Project to develop series and films rooted in spirituality. (THR)

  • Production bodies from Canada, Australasia, Europe and Latin America have issued a joint statement demanding lawmakers protect producers and local content. (Deadline)

Tech & AI

  • To celebrate the 25th anniversary of the release of her debut single, “Baby One More Time,” Britney Spears partnered with Snapchat to release two AR lenses. (AdWeek)

  • Square Enix used AI generation tool Midjourney to create some of the art for its upcoming game. (The Verge)

  • Netflix decided not to launch a dedicated app for the Apple Vision Pro, a blow to the company's attempt to market its headset as a premier entertainment device. (Business Insider)

  • Samsung is relying on AI to ignite consumer interest in its latest S24 Android phones, which will include instant phone call translation, new Google search, and advanced image and video editing features. (Guardian)

Location-based entertainment

  • Paramount’s “Mean Girls” musical brought in $28M at the domestic box office over the weekend of its release and $32M through the Martin Luther King Jr. holiday on Monday. (Variety)

  • “Wonka” became the first film since the “Barbenheimer” craze to cross $500M at the global box office. (Yahoo)

  • A "Great Gatsby" musical is coming to Broadway in March. (NYT)

  • Lana Del Rey, Doja Cat, Tyler, The Creator and No Doubt will headline the 2024 Coachella festival this April. (Variety)

Travel & hospitality

  • A record 4.7B passengers are expected to fly globally in 2024, up from the previous record of 4.5B in 2019. (NYT)

  • 81% of US travelers now plan trips more than one month in advance, and 57% book at least two months before traveling. (Hospitality Net)

  • London, Rome, Tokyo, Cancún and Las Vegas are among the top places US travelers are searching to go to this year. (NYT)

  • Leisure travelers globally are looking for more experience-based travel and are looking to get more for their money. (Hotel Dive)

Mental health

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