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Understanding the Internet of Things

by Ardalan Salam, VP, Data & Technology

Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • You can translate ad copy from one language to another using this prompt, but you can translate any piece of text using the "Ask Anything" prompt.

  • Easily create storyboard descriptions with AlliedGPT by entering your script into this prompt.

  • Identify the best marketing channels for a particular brand by entering the intended audience and market into this prompt.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Google rolled out conversational AI in search ads. Historically, advertisers have built higher-quality search campaigns with less effort when using the tool. (Marketing Dive)

  • Meta will let EU users deny cross-site tracking in compliance with the Digital Markets Act. (Tech Crunch)

  • For the first time, Apple is going to allow alternative browser engines to run on iOS - but only for users in the EU. (The Verge)

  • Netflix reached a 10-year deal for exclusive rights to WWE’s flagship weekly wrestling show, “Raw." (NYT)

Agency updates

  • To celebrate Valentine’s Day, our Partnerships team secured a collaboration between Chuao Chocolatier and Princess Cruises. Chuao supported the partnership through an "Indulge in the SEAson of Love" sweepstakes, which was advertised via paid media, social media and on the Chuao website.

Interesting campaigns / creative

  • Hilton is making its first appearance in the metaverse with a branded integration inside Paris Hilton’s Slivingland world on Roblox. (Hotel Dive)

  • Ruffles is giving fans a chance to shoot the inaugural pregame shots at the Ruffles NBA All-Star Celebrity Game. (Marketing Dive)

  • In a new spot, Heinz celebrates the nearly 70% of people worldwide who happily hold out for condiments before digging in. (The Drum)

  • Sundae's new ad campaign features AI-generated large-scale versions of their new Body Whip product featured in iconic locations along Sydney’s coastline. (AdNews)

Audiences

  • While 80% of consumers in the US and Britain enjoy museums, over half rarely, if ever, visit them, highlighting a gap between appreciation and participation. (YouGov)

  • More than a third of adults worldwide, on average, enjoy watching ads at the cinema. (YouGov)

  • American travelers planning to visit an attraction on their holiday trips jumped from 36% in 2022 to 43% in 2023. (Deloitte)

Platforms

  • Netflix is removing its least expensive ad-free tier in Canada and the UK sometime in Q2 of this year. (Mashable)

  • Starting February 6th, brands and celebrities will be able to sign up to BeReal as “RealBrands” or “RealPeople,” so fans can watch them share exclusive behind-the-scenes moments. (Tech Crunch)

  • TikTok is testing 30-minute uploads as it continues to compete with YouTube. (Tech Crunch)

  • Netflix added 13.12M subscribers in Q4 thanks to its password crackdown. (Streamable)

  • Apple will be adopting the RCS (Rich Communication Services) standard on iOS later this year, creating better text messaging interoperability between iPhones and Androids. (Marketing Dive)

  • TikTok added a new video editing tool called Cutout, which makes it easier to add an alternative background to clips. (Social Media Today)

Content

  • Several musical films have delivered strong performances at the box office in recent weeks, suggesting moviegoers aren't altogether averse to the musical film genre. (Axios)

  • Pokemon-esque survival game Palworld attracted over 1.86M concurrent users on Steam, surpassing the feats of major releases like Counter-Strike 2 and Dota 2. (Game Developer)

  • The number of new movies on streaming services has nearly tripled since 2018, while the number in theaters has stagnated. (Bloomberg)

  • The nominations for the 2024 Oscars were announced, with "Oppenheimer" leading the pack with 13 nods, followed by "Poor Things" with 11. (CBS News)

Tech & AI

  • TikTok is testing a generative AI tool called “AI Song” that lets users create original music based on text prompts. (Media Post)

  • Wizards of the Coast and Resolution Games have announced their collaboration to bring Dungeons & Dragons to virtual reality. (Tech Crunch)

  • Google announced some new generative AI elements for Chrome including a writing assistant. (Social Media Today)

  • Spotify is using AI to deliver its personalized "daylists," allowing it to serve users three personalized playlists a day. (NYT)

  • Google's partnership with AI model repository Hugging Face is letting developers build, train, and deploy AI models without needing to pay for a Google Cloud subscription. (The Verge)

Location-based entertainment

  • 2023 was the best-ever year ever for the India box office at ₹12,226 Cr ($1.47B). (Ormax)

  • Disneyland has committed $1.9B for expansion over the next decade, teasing possible projects based on "Wakanda," "Zootopia," "Frozen" and "Coco." (OC Register)

  • April on Broadway is jam-packed with openings, with 13 shows slated to open that month—11 of the 13 in the last week alone. (Time Out)

  • WWE announced 21 live events as part of the company’s 2024 touring schedule. (PW Mania)

Travel & hospitality

  • Sober travel is on the rise, and hotels and airlines are adding zero-proof cocktails to their menus as a result. (Washington Post)

  • Revenge travel has declined steadily, and by the 2023 holiday season, just 11% of American consumers said they were making up for missed trips. (Deloitte)

  • Kayak reported a 15-fold increase in passengers filtering out Boeing 737 Max flights following the incident on an Alaska Airlines 737 Max 9. (Independent)

  • Marriott International is expanding its new brand, Apartments by Marriott Bonvoy, with planned openings in Europe, the US and Saudi Arabia. (BTNE)

  • Over two-thirds of employed US adults enjoy flexible working hours, with 60% saying that allows them to travel on different days or times of the year than they did before. (Hotel Dive)

Mental health

  • It's dark, it's cold (in the Northern Hemisphere), and the winter blues are common. Here are 10 tips to help combat them.

  • Here's a custom Spotify playlist that will hopefully assist in combating the winter blues as well!

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