Check out the latest posts from AGM Leaders

The Art of Authenticity in Advertising

By Tom Platoni, Vice President, Creative Director

Navigating Marketing & PR During Hollywood Strikes

By Katie Stroup, VP, Field Marketing and Nick Tarnowski, VP, Field Marketing

Help me, AlliedGPT

• Search and evaluate pertinent keywords for a post. Use this prompt to discover 20 SEO keywords that are semantically related to a particular search query.

• Generate Instagram captions with this prompt by specifying the brand, service or event, objective, call-to-action and target audience.

• Find a list of competitors for a specific brand. Use this prompt to quickly identify the competitive landscape simply by entering the product and market.

TL;DR

• Google began testing its Tracking Protection feature, kicking off its strategy to remove tracking cookies. (Social Media Today)

• 34% of global consumers plan to book domestic flights for leisure travel within the next six months, up from 27% a year ago.
  (Deloitte)

• Amazon Prime Video will start showing ads beginning January 29th, though users can opt out of ads for an additional fee. (The Verge)

• OpenAI is talking to dozens of publishers about deals to license their articles as the startup faces a lawsuit from the New York Times over copyright infringement. (Bloomberg)

Agency updates

• 

  Our Gaming Partnerships team secured several collaborations to celebrate the launch of MapleStory’s New Age update. Partners included MSI, HP Omen, Origin PC, Razer and AVerMedia, and programs included a custom PC build, sweepstakes, themed dynamic wallpapers, unlockable content, instant-win giveaways and influencer activations.

• 

  Our Creative team developed an educational guide to accompany the Netflix series "Life on Our Planet." The guide follows the narrative of the series, providing additional details on the animals, plants, and events covered, as well as multiple-choice and short-answer questions to test retention. The guide's layout, design, content curation and writing were developed with the help of Allied GPT. The guide was then distributed by our Field team to nearly 100 organizations in Chicago, Dallas, Los Angeles, New York and Washington DC, including school districts, museums and aquariums.

• 

  For Warner Bros., our Field, BXP, Client Solutions and Creative teams organized a VIP screening and reception in Toronto to celebrate the release of the film "The Color Purple." The event featured custom-branded decor, including a neon flower wall photo opp, themed cuisine, cocktails and live music. Attendees included influencers, politicians, community leaders and local media.

Interesting campaigns / creative

• 

  Chipotle curated workouts on Strava to support New Year’s resolutions. (Marketing Dive)

• 

  A Pop-Tarts mascot was ceremonially lowered into a giant toaster at the Pop-Tarts Bowl in Orlando, generating an estimated $12.1M worth of media exposure. (Morning Brew)

• 

  Panhead Custom Ales created a vending machine that lets users pay for their beer by shredding on an electric guitar. (Campaign Asia)

Audiences

• Netflix’s share of US streaming viewership by 2- to 11-year-olds fell to 21% in September from 25% two years earlier. Meanwhile, YouTube’s share jumped to 33% from 29.4% over the same period. (WSJ)

• 

  Exceptional service and attention to detail are top priorities for all income groups in the US, forming a universal definition of luxury within travel experiences. (Skift)

• A majority of APAC gamers say in-game mobile ads are too often causing them to stop playing the game. (Campaign Asia)

• 

  More than half of US Gen Zers have used a generative AI tool in the past month, finding the tools fun, helpful and easy to use. (Morning Consult)

• 

  Almost 20% of Americans say their New Year's resolution is to spend less time on social media. (Statista)

Platforms

• Disney has signed a non-binding term sheet with Reliance Industries that would see the two merge their Indian operations, creating one of India’s biggest entertainment empires. (Deadline)

• Snapchat named Samba TV as a preferred measurement partner to let marketers better track viewership conversions generated by their campaigns. (Marketing Dive)

• Headlines have returned to link previews on X, though now in a slightly different place. (Social Media Today)

• 

  Instagram Reels drive far more views than TikToks, with longer Reels clips performing best. (Social Media Today)

Tech & AI

• Microsoft quietly launched its Copilot app on Android and iOS, giving users wider access to its AI technology that operates similarly to OpenAI’s ChatGPT. (Tech Crunch)

• 

  Nearly a third of US B2B marketers are using AI for chatbots, coding and design. (Insider)

• This year's Consumer Electronics Show will run January 9th-12th in Las Vegas, and AI is expected to dominate the showcase. (Reuters)

• T-Mobile joined forces with SpaceX to launch Starlink satellites with Direct-to-Cell services in the US. (Yahoo)

Location-based entertainment

• Paris will host the Summer Olympics for the first time in a century with plans for a buzz-worthy opening ceremony on the River Seine. (NYT)

• Boosted by films like "Barbie" and "Oppenheimer," global box office revenue cleared an estimated $33.9B in 2023, a 31% gain YoY. (THR)

• Sundance Film Festival will run from January 18th-28th and will feature films from Titus Kaphar, Jesse Eisenberg and more. (Vogue)

• "The Lion King" on Broadway, which grossed $4.3M in the final week of 2023, set a house record at the Minskoff and a Broadway record for the highest single-week gross ever. (Deadline)

Travel & hospitality

• Las Vegas's Harry Reid International Airport clocked 52.8M travelers through November 2023, soaring past its previous annual passenger record. (Yogonet)

• Luxury travel will see continued popularity in 2024, with the majority of luxury travel advisers estimating their clients will spend more on trips this year. (Skift)

• In an effort to boost streaming revenue, Disney+ will give subscribers a free dining plan when purchasing select vacation packages to Walt Disney World. (Disney Parks)

• Personalization will be the focus of restaurant loyalty programs this year as major chains use real-time consumer data and AI to provide custom perks. (Restaurant Dive)

• Group travel and international visitors are expected to bolster US hotel revenue in 2024, especially if international travel returns to 2019 levels. (Hotel Dive)

Mental health

• Use these self-care strategies to stick to New Year’s resolutions regarding mental health.

• Here are the secrets to good sleep based on data from an aggregated 716M nights of sleep.