Editor’s note: AGMK will be on hiatus the week of November 27, returning December 4. Wishing those who will be celebrating a Happy Thanksgiving!

Check out the latest Knowledge posts from AGM Leaders:

Sold-Out Shows to Sold-Out Screens: Live Events Are A New Cinema Box Office Draw

By Seán Roberts, VP UK & Ireland

_Help me,_ AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Need help coming up with a strategy for streaming channels? Use this prompt.

  • Use this prompt to help create an influencer script.

  • Looking for facts and statistics about a certain demographic? Use this prompt.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • US Gen Z has typically been associated with ephemeral attention spans. But new data show Gen Z does have an appetite for some long-form content, especially podcasts. (Ad Age)

  • In October, 26% of adults spent US $0 on video streaming subscriptions, and this figure isn’t likely to change much soon. (Morning Consult)

  • Google pays 36% of its search advertising revenue from Safari to keep its search engine set as the default in Apple's browser. (ARS Technica)

  • Brollie, Australia’s first free, ad-supported streaming service dedicated exclusively to Australian film and TV content, is set to launch. (Media Link)

  • Airbnb has aquired a secretive new AI startup, GamePlanner.AI. AirBnb's CEO recently said he wants to use generative AI to build a “travel concierge” that learns about — and adapts to — travelers. (Tech Crunch)

_Agency_ updates

  • The Partnerships team paired our client Tencent with Samsung Galaxy for Samsung’s sponsorship of a Thanksgiving-themed, give back, esports event. The PUBG MOBILE: Thanksgiving Throwdown presented by Samsung Galaxy is an event all about giving thanks, giving back and truly embracing the spirit of Thanksgiving. In this unique event format, all creators will be competing to win a part of $50,000 worth of prizes ($40,000 cash, $10,000 of Samsung Galaxy devices) for someone else, whether for a community member, a friend, or a loved one. All participating creators will be creating content and playing on the Samsung Galaxy Z Fold5 for the duration of this campaign. The campaign will be supported with PUBG MOBILE influencer participation and content pieces from talent including Bobby Plays, Medalcore, Rolex, ThesaurusPG, Wynnsanity, and more.

  • Our Earned Media, Paid Media, and Client Solutions teams worked on an awareness campaign for iWantTFC (a global OTT platform which offers Filipino content) for the show "Fractured" which launched in September. Our integrated strategy was designed to generate buzz around the show and increase viewership. To date, the paid campaign has achieved over 2.4M impressions and 326k video views, with Cost Per Video Views below significantly below benchmark. Influencer posts are seeing high engagement, and iWantTFC has seen increased viewership since the campaign began. This strong performance led to us win the RFP to support another series, "Senior High," which will launch this month.

  • The Client Solutions Field teams have supported "WICKED" at the Kimmel Cultural Campus. Campaign highlights include show pole banners on the Avenue of the Arts, a Macy’s store window, and more than 150 publicity hits and 40 engaged influencers with press highlights including a behind-the-scenes look at load-in, dressing room access while Elphaba is greenified, and a lesson in being a good witch where one journalist had the opportunity to ride in Glinda’s bubble. As "WICKED" celebrates 20 years, this Philly engagement has already outpaced projections by more than 30%.

_Interesting_ campaigns / creative

  • Jared Leto climbed the Empire State Building in a stunt to announce his band, Thirty Seconds to Mars, is embarking on a world tour. (CNN Entertainment)

  • Instacart spotlights stress-free holiday celebrations with new brand campaign. (Yahoo Finance)

  • Yeti maps uncharted territory with Google street view. (Ad Week)

  • McDonald’s continues its global marketing strategy with Crocs partnership. (Nation's Restaurant News)

  • Craft marketplace Etsy's first work from Orchard moves away from the sentimentality it had been using for the holidays. (Ad Age)

Audiences

  • Neilsen’s US top streaming series "Suits" was knocked back to number 2 by the debut of "The Fall of the House of Usher." Both are streaming on Netflix. (Variety)

  • For the third consecutive week, the "Golden Bachelor" grew its US The November 2 “hometown dates” drew 5.58M viewers, a 5% increase over the week prior and the biggest audience of the season. (Deadline)

  • Spotify is reporting major growth in older Australian audiences, with listeners in the 55-64 and 65+ age brackets both growing by 64%. (Media Link)

Platforms

  • Nepal bans TikTok and says it disrupts social harmony. (AP News)

  • WhatsApp launches a new Discord-like voice chat feature for large groups. (Tech Crunch)

  • Threads now lets users opt out of having their posts appear on Facebook and Instagram. (Tech Crunch)

  • Instagram tests new elements for enclosed group sharing. (Social Media Today)

  • YouTube updates copyright claims process to help creators avoid violations. (Social Media Today)

  • Elon Musk says X is changing its algorithm to highlight smaller accounts. (Tech Crunch)

  • As the service grows to include more titles, Netflix says that the kinds of games offered will differ based on platform — meaning there will eventually be titles on Netflix designed to play only on your television or PC and not a smartphone. (The Verge)

  • Amazon is shutting down its Crown channel that streams on Twitch, closing its Game Growth effort, and “refocusing” the work it does with its free games offered through Prime Gaming. (The Verge)

  • Amazon has reached a deal with Snap that will let people buy Amazon products directly from ads on the Snapchat app. (The Information)

Content

  • "The Marvels" had the worst opening weekend ever for any MCU film at US $47M. (CNBC)

  • SAG-AFTRA’s deal with the Alliance of Motion Picture and Television Producers secured big wins for actors, including higher wages, streaming bonuses and protections on artificial intelligence. (Entertainment Weekly)

  • Remedy Entertainment’s newest game, Vanguard, pivots away from free-to-play. (The Verge)

  • James Corden is heading to SiriusXM next year with a weekly show. (AP News)

  • The Daytime Emmys, the first major awards show since the Hollywood strikes ended, will take place on December 15. (AP News)

  • Warner Bros. reverses course on "Coyote vs. Acme" after the filmmakers rebel. (Hollywood Reporter)

_Tech_ _&_ AI

  • Google’s current existential challenge: it’s entered the generative-AI era with a search engine that’s more complex than ever, but can be commandeered by junk results. (The Atlantic)

  • Sony’s first pair of true wireless earbuds designed for the PlayStation 5 will arrive on shelves early next month. (The Verge)

  • Snapchat announced new AR creation elements at Lens Fest 2023. (Social Media Today)

  • Microsoft combines Microsoft To Do, Planner and Project into a new Microsoft Planner in Microsoft Teams. (Tech Crunch)

  • Last week Microsoft announced Azure AI Speech, which lets users input a script that can then be “read” aloud by a photorealistic avatar created with AI. Users will also be required to disclose when AI was used to create a synthetic voice or avatar. (The Guardian)

  • YouTube announced a new experimental AI feature this week that allows select users to make song snippets featuring the AI vocals of Demi Lovato, John Legend and Charli XCX, among others. (Rolling Stone)

  • Gemini, Google’s company-defining effort to catch up to ChatGPT, has been delayed until Q1 2024. (The Information)

Location-based _entertainment_

  • Ticket prices plunged before Formula 1’s next race set on the Las Vegas Strip. (CNN)

  • The Astros are moving forward with their plans to create an entertainment venue across the street from Minute Maid Park. (MLB)

  • Puttshack, a new-to-Nashville entertainment mega venue featuring a 28,000 square foot facility with four different 9-hole miniature golf courses with automatic scoring, a live music stage and DJ booth, two full-service bars and additional games, opened last Friday. (The Tennessean)

  • Disney announced the location of a new "Avatar" experience to be at Disney California Adventure Park. (Disney Dining)

  • Home Court, an immersive multimedia museum dedicated to the NBA superstar LeBron James's journey and milestones, will open November 25 in his hometown of Akron, Ohio. (People)

  • Major League Baseball’s owners approved the A’s move from Oakland to Las Vegas, where they will play at a new ballpark set to open in 2028. (AP News)

_Travel_ & hospitality

  • AAA projects 55.4M US travelers will head 50 miles or more from home over the Thanksgiving holiday travel period, an increase of 2.3% over last year and the third-highest Thanksgiving forecast since AAA began tracking holiday travel in 2000. (News Room)

  • Hotel Indigo has launched a new program wherein US and UK residents who share a zip code, or postcode, with select Hotel Indigos can “borrow” everyday essentials at no cost. (Skift)

  • Venmo Groups makes paying your friends back for group trips easy. (USA Today)

  • Blackpool is more popular than Benidorm for British holidaymakers booking trips away next year as soaring air fares lead people to opt for stayactions, according to accommodation search website Trivago. (The Guardian)

  • At Google for Mexico 2023, held earlier this month, Google announced new updates in Search, Cloud, AI and Arts & Culture to benefit Mexico’s businesses, people and culture, including new travel-related features. (Google)

_Mental_ health

  • Six science-backed ways to manage stress that aren’t exercise.

  • Holiday time can be a different time in terms of managing your mental health. Here are some tips to make it easier.

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