Editor’s note: AGMK will be on hiatus the week of November 27, returning December 5. Wishing those who will be celebrating a Happy Thanksgiving!

Check out the latest Knowledge posts from AGM Leaders:

Sold-Out Shows to Sold-Out Screens: Live Events Are A New Cinema Box Office Draw

By Seán Roberts, VP UK & Ireland

AGM _magic_

  • Georgia's Callaway Gardens engaged us to activate a range of influencers to spread seasonal cheer about its famed Fantasy in Lights experience, a 30-year holiday tradition. Visited by more than 250,000 guests each year, the display is illuminated with 10 million lights across over 2,500 acres. We developed the influencer program, vetted and engaged the influencers, and were onsite to manage every step of their experience. Their content, which started rolling out before opening day to drive buzz and early ticket purchases, is reaching an audience of over 3.1 million followers to showcase everything Fantasy in Lights has to offer guests of all ages.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • US Gen Z has typically been associated with ephemeral attention spans. But new data show Gen Z does have an appetite for some long-form content, especially podcasts. (Ad Age)

  • In October, 26% of adults spent US $0 on video streaming subscriptions, and this figure isn’t likely to change much soon. (Morning Consult)

  • Google pays 36% of its search advertising revenue from Safari to keep its search engine set as the default in Apple's browser. (ARS Technica)

  • Brollie, Australia’s first free, ad-supported streaming service dedicated exclusively to Australian film and TV content, is set to launch. (Media Link)

  • Airbnb has aquired a secretive new AI startup, GamePlanner.AI. AirBnb's CEO recently said he wants to use generative AI to build a “travel concierge” that learns about — and adapts to — travelers. (Tech Crunch)

Audiences

  • Neilsen’s US top streaming series "Suits" was knocked back to number 2 by the debut of "The Fall of the House of Usher." Both are streaming on Netflix. (Variety)

  • For the third consecutive week, the "Golden Bachelor" grew its US The November 2 “hometown dates” drew 5.58M viewers, a 5% increase over the week prior and the biggest audience of the season. (Deadline)

  • Spotify is reporting major growth in older Australian audiences, with listeners in the 55-64 and 65+ age brackets both growing by 64%. (Media Link)

Platforms

  • Nepal bans TikTok and says it disrupts social harmony. (AP News)

  • WhatsApp launches a new Discord-like voice chat feature for large groups. (Tech Crunch)

  • Threads now lets users opt out of having their posts appear on Facebook and Instagram. (Tech Crunch)

  • Instagram tests new elements for enclosed group sharing. (Social Media Today)

  • YouTube updates copyright claims process to help creators avoid violations. (Social Media Today)

  • Elon Musk says X is changing its algorithm to highlight smaller accounts. (Tech Crunch)

  • As the service grows to include more titles, Netflix says that the kinds of games offered will differ based on platform — meaning there will eventually be titles on Netflix designed to play only on your television or PC and not a smartphone. (The Verge)

  • Amazon is shutting down its Crown channel that streams on Twitch, closing its Game Growth effort, and “refocusing” the work it does with its free games offered through Prime Gaming. (The Verge)

  • Amazon has reached a deal with Snap that will let people buy Amazon products directly from ads on the Snapchat app. (The Information)

Content

  • SAG-AFTRA’s deal with the Alliance of Motion Picture and Television Producers secured big wins for actors, including higher wages, streaming bonuses and protections on artificial intelligence. (Entertainment Weekly)

  • Remedy Entertainment’s newest game, Vanguard, pivots away from free-to-play. (The Verge)

  • James Corden is heading to SiriusXM next year with a weekly show. (AP News)

  • The Daytime Emmys, the first major awards show since the Hollywood strikes ended, will take place on December 15. (AP News)

  • Warner Bros. reverses course on "Coyote vs. Acme" after the filmmakers rebel. (Hollywood Reporter)

_Tech_ _&_ AI

  • Google’s current existential challenge: it’s entered the generative-AI era with a search engine that’s more complex than ever, but can be commandeered by junk results. (The Atlantic)

  • Sony’s first pair of true wireless earbuds designed for the PlayStation 5 will arrive on shelves early next month. (The Verge)

  • Snapchat announced new AR creation elements at Lens Fest 2023. (Social Media Today)

  • Microsoft combines Microsoft To Do, Planner and Project into a new Microsoft Planner in Microsoft Teams. (Tech Crunch)

  • Last week Microsoft announced Azure AI Speech, which lets users input a script that can then be “read” aloud by a photorealistic avatar created with AI. Users will also be required to disclose when AI was used to create a synthetic voice or avatar. (The Guardian)

  • YouTube announced a new experimental AI feature this week that allows select users to make song snippets featuring the AI vocals of Demi Lovato, John Legend and Charli XCX, among others. (Rolling Stone)

  • Gemini, Google’s company-defining effort to catch up to ChatGPT, has been delayed until Q1 2024. (The Information)

Location-based _entertainment_

  • The Astros are moving forward with their plans to create an entertainment venue across the street from Minute Maid Park. (MLB)

  • Puttshack, a new-to-Nashville entertainment mega venue featuring a 28,000 square foot facility with four different 9-hole miniature golf courses with automatic scoring, a live music stage and DJ booth, two full-service bars and additional games, opened last Friday. (The Tennessean)

  • Disney announced the location of a new "Avatar" experience to be at Disney California Adventure Park. (Disney Dining)

  • Home Court, an immersive multimedia museum dedicated to the NBA superstar LeBron James's journey and milestones, will open November 25 in his hometown of Akron, Ohio. (People)

  • Major League Baseball’s owners approved the A’s move from Oakland to Las Vegas, where they will play at a new ballpark set to open in 2028. (AP News)

_Travel_ & hospitality

  • AAA projects 55.4M US travelers will head 50 miles or more from home over the Thanksgiving holiday travel period, an increase of 2.3% over last year and the third-highest Thanksgiving forecast since AAA began tracking holiday travel in 2000. (News Room)

  • Hotel Indigo has launched a new program wherein US and UK residents who share a zip code, or postcode, with select Hotel Indigos can “borrow” everyday essentials at no cost. (Skift)

  • Venmo Groups makes paying your friends back for group trips easy. (USA Today)

  • Blackpool is more popular than Benidorm for British holidaymakers booking trips away next year as soaring air fares lead people to opt for stayactions, according to accommodation search website Trivago. (The Guardian)

  • At Google for Mexico 2023, held earlier this month, Google announced new updates in Search, Cloud, AI and Arts & Culture to benefit Mexico’s businesses, people and culture, including new travel-related features. (Google)

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