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India's Massive OTT Potential: Marketing to a Diverse Mobile Video Audience in the 5G Era

By Jamie Crick, Managing Director, APAC

AGM _Magic_

  • To honor the long-standing relationship between our client Prime Video and the American Red Cross, our Partnerships and Brand Experience teams collaborated to infuse the spirit of the new Prime Video family holiday film “Candy Cane Lane,” which premiered December 1, into a festive pre-release blood drive on Giving Tuesday. Held at Los Angeles' historic Culver Theater, the event incorporated authentic props and decor from the movie, and provided holiday cheer while celebrating the life-saving gifts donors contributed this season. Attendees enjoyed holiday trimmings, entertainment, photo opps, and refreshments, and donors were entered to win lavish prize bundles like a $1,000 Amazon Gift Card and 65-inch Fire TV courtesy of Amazon. Numerous prominent broadcast, online and print media outlets covered the event, which exceeded goals for overall blood donations and for first-time donors.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Meta’s Threads to launch in Europe in app’s biggest expansion since debut. (Wall Street Journal)

  • Black Friday shoppers spent a record US $9.8B in U.S. online sales, up 7.5% from last year. (CNBC)

  • France’s TF1 is launching a new streaming platform at the start of next year. (Digital TV Europe)

  • Sports Illustrated accused of publishing AI-written articles. (BBC)

  • YouTube Music is passing the mic to AI with a new feature that will allow users to generate music in the style of pop stars like Sia, John Legend, and T-Pain—with the permission of the artists. (Tech Brew)

  • Frustrated with airlines that charge passengers steep fees to check bags and change flights, President Biden last fall embarked on a campaign to crack down on the practice, and force companies to show the full price of travel before people pay for their tickets. (Washington Post)

Audiences

  • Taylor Swift fans used record amounts of data during the Eras Tour in North America. (The Verge)

  • Three-quarters (77%) of Australians aged over 14 years read the news each week with 6 in 10 paying to access written content. (Media Week)

  • "The Hunger Games: The Ballad of Songbirds & Snakes" won Black Friday and Saturday at the box office, respectively with US $11.4M and US $11.2M, soaring above "Wish" and big streamer Apple’s US $200M war epic, "Napoleon," for a No. 1 win over the holiday stretch with a 3-day US $28.8M and 5-day of US $42M. (Deadline)

  • NFL says 2023 was most-watched Thanksgiving ever, average viewership of 34.1M. (NBC Sports)

Platforms

  • Sports streamer DAZN teamed up with YouTube to make NFL Game Pass available as a Primetime Channel in the UK and Germany. (Digital TV Europe)

  • UK public service broadcaster, Channel 4 recorded a milestone of 6.7B streaming viewer minutes in October. (Digital TV Europe)

  • ByteDance revenue surged to US $29B in second quarter, closing in on Meta. (The Information)

  • DraftKings and FanDuel could be in trouble with massive ESPN BET launch. (NY Post)

Content

  • Elon Musk is suing the progressive watchdog group Media Matters over its analysis highlighting antisemitic and pro-Nazi content on X. (CNN Business)

  • Bob Iger revealed Disney is working on a fourth “Frozen” movie in addition to the previously announced “Frozen 3,” which hasn’t been released yet. (Variety)

  • Warner Bros. Discovery says "Looney Tunes’" inclusion on a list of titles leaving the streaming service was an error. (The Verge)

  • Eminem will make an appearance during Fortnite’s Chapter 4 finale, and players can purchase skins to match. (The Verge)

_Tech_ _&_ AI

  • Apple Inc. plans to adopt a technological standard next year that will allow text messaging to operate more smoothly between iPhones and Android devices. (Bloomberg)

  • Microsoft announced a custom AI chip that could compete with Nvidia. (CNBC)

  • Google Bard can now watch YouTube videos for you. (Mashable)

  • Amazon unveils new chips for training and running AI models. (Tech Crunch)

Location-based _entertainment_

  • Fears emerge for "Wallace and Gromit" production after clay manufacturer shuts up shop. (The Telegraph)

  • A nature-focused theme park will open in Okinawa in 2025. (Japan Times)

  • Disney's rival unveils the world's tallest, fastest theme park ride. (The Street)

  • IRS postpones US $600 ticket resale reporting requirements for 2023 tax season. (Ticket News)

  • Time is valuable to cultural organization attendees, and there is an increased expectation that out-of-home experiences will be worthy of both the time itself and “the hassle” of leaving the comforts of home. (Colleen Dilenschneider)

_Travel_ & hospitality

  • The three-year Life at Sea Cruise is canceled. (CNN Travel)

  • Sunday breaks record for busiest air travel day in U.S. history. (NY Daily News)

  • Dolly Parton’s newest hotel shows her independent streak. (Skift)

  • VisitEngland launched an accessibility toolkit for tourism businesses. (Travel Pulse)

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