Check out the latest posts from AGM Leaders

Influencer Content For Paid Media

By Danyelle McGill, SVP, Social Media & Influencer Marketing and Kerri-ann McGinty, EVP, Media

A New Era of Digital Interaction

By Alyssa Caridi, Director, Strategy & Innovation

Help me, AlliedGPT

• Efficiently ideate testing approaches by entering a driving variable, outcome and relevant platform into this prompt.

• Generate email marketing strategies with this prompt by entering the KPI, market and intended audience.

• You can create a month-long content calendar for social with this prompt by entering a product/service and outcome.

TL;DR

• Universal Music Group pulled its song catalog from TikTok after failing to come to terms on a new licensing deal with the platform. (THR)

• Hulu will crackdown on password and account sharing beginning March 14th. (THR)

• “Suits” beat a record previously held by “The Office” for number of minutes watched in a single year. (Variety)

• Microsoft Office365 exceeded 400M paid users thanks to its Copilot AI rollout. (Windows Central)

• The Apple Vision Pro launched with over 600 apps and games optimized for the new headset. (Tech Crunch)

Interesting campaigns / creative

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  Miller Lite is foregoing a Super Bowl commercial this year in favor of a “Running of the Beer Ads” program that tasks 1K football fans to serve as the brand’s official advertisement. (Marketing Dive)

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  Pepsi is running a series of activations in Las Vegas in support of a new Wild Cherry campaign, including a takeover of the Sphere. (Marketing Dive)

Audiences

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  YouTube is the platform that most US adults use regularly, followed by Facebook, Instagram and Pinterest. (Social Media Today)

• Gen Z and millennial womens’ total favorability toward the NFL reached its highest-ever level (64%) in December 2023. (Morning Consult)

• Just 13% of US adults are opposed to ad tiers on streaming platforms, down from 36% who were opposed last year. (Marketing Brew)

Platforms

• Meta launched a new Engaged View attribution option for video ads. (Social Media Today)

• Threads saw 12M new downloads in December 2023, earning it a No. 4 spot in the Top Charts by downloads on Apple’s App Store. (Social Media Today)

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  US social ad spend in 2024 will be 10% higher than previously expected. (Insider)

Content

• Sam Esmail’s “Leave the World Behind,” starring Julia Roberts, has entered Netflix’s list of the most-watched films of all time. (The Wrap)

• The Kansas City Chiefs’ win over the Baltimore Ravens set a record as the most-watched AFC title game ever, with over 55M viewers. (CBS)

• TikTok is now encouraging content creators to post videos in horizontal format in addition to asking them to post longer videos. (Social Media Today)

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  Peacock's January 13th matchup between Kansas City and Miami drove an estimated 2.8M sign-ups to the streamer over the NFL Wild Card Game weekend. (Antenna)

• Netflix is looking to take local WWE rights away from Foxtel in Australia. (Mumbrella)

Tech & AI

• Italy’s Data Protection Authority declared that ChatGPT breaches rules related to collecting personal data as well as age protections. (BBC)

• Google launched a new AI image-generation model called ImageFX, and brought updates to MusicFX and TextFX. (NeoWin)

• Realistic-looking, AI-generated products are popping up on videos from digital creators on TikTok and YouTube in an updated form of product placement advertising. (NYT)

• Figure AI, a startup developing human-like robots, is in talks to raise as much as $500M in a funding round led by Microsoft and OpenAI. (Bloomberg)

Location-based entertainment

• Tropicana Las Vegas will be demolished to make way for a new MLB stadium. (NBC)

• NBCUniversal's newest Florida-based theme park is set to open in 2025 and will feature five immersive lands. (THR)

• Dead and Company announced an 18-show residency at the Sphere in Las Vegas. (Pitchfork)

• Tickets to this year's Super Bowl are the most expensive ever, with an average price tag of $12K. (CBS)

• Sara Bareilles is returning to Broadway, starring in an adaptation of "The Interestings." (Billboard)

Travel & hospitality

• New York City-area airports recorded their busiest year of all time in 2023, with about 144M passengers. (Bloomberg)

• 80% of the trending global travel destinations for 2024 are in Asia, with Tokyo being the top trending destination. (CNBC)

• Europe's airports saw 2.3B travelers in 2023, reaching 95% of pre-pandemic traffic levels. (BTNE)

Mental health

• Check out these apps designed to help you relax, focus, and manage stress.

• Make sure you’re taking breaks during the workday; doing so actually boosts your productivity!