Check out the latest posts from AGM Leaders

Help me, AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Efficiently ideate testing approaches by entering a driving variable, outcome and relevant platform into this prompt.

  • Generate email marketing strategies with this prompt by entering the KPI, market and intended audience.

  • You can create a month-long content calendar for social with this prompt by entering a product/service and outcome.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Universal Music Group pulled its song catalog from TikTok after failing to come to terms on a new licensing deal with the platform. (THR)

  • Hulu will crackdown on password and account sharing beginning March 14th. (THR)

  • “Suits” beat a record previously held by “The Office” for number of minutes watched in a single year. (Variety)

  • Microsoft Office365 exceeded 400M paid users thanks to its Copilot AI rollout. (Windows Central)

  • The Apple Vision Pro launched with over 600 apps and games optimized for the new headset. (Tech Crunch)

Interesting campaigns / creative

  • Miller Lite is foregoing a Super Bowl commercial this year in favor of a “Running of the Beer Ads” program that tasks 1K football fans to serve as the brand’s official advertisement. (Marketing Dive)

  • Pepsi is running a series of activations in Las Vegas in support of a new Wild Cherry campaign, including a takeover of the Sphere. (Marketing Dive)

Audiences

  • YouTube is the platform that most US adults use regularly, followed by Facebook, Instagram and Pinterest. (Social Media Today)

  • Gen Z and millennial womens’ total favorability toward the NFL reached its highest-ever level (64%) in December 2023. (Morning Consult)

  • Just 13% of US adults are opposed to ad tiers on streaming platforms, down from 36% who were opposed last year. (Marketing Brew)

Platforms

  • Meta launched a new Engaged View attribution option for video ads. (Social Media Today)

  • Threads saw 12M new downloads in December 2023, earning it a No. 4 spot in the Top Charts by downloads on Apple’s App Store. (Social Media Today)

  • US social ad spend in 2024 will be 10% higher than previously expected. (Insider)

Content

  • Sam Esmail’s “Leave the World Behind,” starring Julia Roberts, has entered Netflix’s list of the most-watched films of all time. (The Wrap)

  • The Kansas City Chiefs’ win over the Baltimore Ravens set a record as the most-watched AFC title game ever, with over 55M viewers. (CBS)

  • TikTok is now encouraging content creators to post videos in horizontal format in addition to asking them to post longer videos. (Social Media Today)

  • Peacock's January 13th matchup between Kansas City and Miami drove an estimated 2.8M sign-ups to the streamer over the NFL Wild Card Game weekend. (Antenna)

  • Netflix is looking to take local WWE rights away from Foxtel in Australia. (Mumbrella)

Tech & AI

  • Italy’s Data Protection Authority declared that ChatGPT breaches rules related to collecting personal data as well as age protections. (BBC)

  • Google launched a new AI image-generation model called ImageFX, and brought updates to MusicFX and TextFX. (NeoWin)

  • Realistic-looking, AI-generated products are popping up on videos from digital creators on TikTok and YouTube in an updated form of product placement advertising. (NYT)

  • Figure AI, a startup developing human-like robots, is in talks to raise as much as $500M in a funding round led by Microsoft and OpenAI. (Bloomberg)

Location-based entertainment

  • Tropicana Las Vegas will be demolished to make way for a new MLB stadium. (NBC)

  • NBCUniversal's newest Florida-based theme park is set to open in 2025 and will feature five immersive lands. (THR)

  • Dead and Company announced an 18-show residency at the Sphere in Las Vegas. (Pitchfork)

  • Tickets to this year's Super Bowl are the most expensive ever, with an average price tag of $12K. (CBS)

  • Sara Bareilles is returning to Broadway, starring in an adaptation of "The Interestings." (Billboard)

Travel & hospitality

  • New York City-area airports recorded their busiest year of all time in 2023, with about 144M passengers. (Bloomberg)

  • 80% of the trending global travel destinations for 2024 are in Asia, with Tokyo being the top trending destination. (CNBC)

  • Europe's airports saw 2.3B travelers in 2023, reaching 95% of pre-pandemic traffic levels. (BTNE)

Mental health

  • Check out these apps designed to help you relax, focus, and manage stress.

  • Make sure you’re taking breaks during the workday; doing so actually boosts your productivity!

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

COPY TO CLIPBOARD
Paste using Outlook on Web Browser ONLY - not compatible with Outlook's desktop app.