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Location-Based Strategies for Social Media

by Jamie Crick, Managing Director, APAC

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Google Ads now supports importing fractional, cross-channel conversion credits from GA4 properties. (Search Engine Journal)

  • Instagram has given users the ability to add up to five links in their bio. (Social Media Today)

  • Google announced breakthrough advances in their AI search engine's attention to long-form language, improving the accuracy and specificity of its results. (NYT)

  • AMC will roll out a less expensive ad-supported tier of AMC+ later this year. (THR)

_Interesting_ campaigns / creative

  • Postmates made 4/20 its best brand holiday with a hoodie built for eating takeout. (Fast Company)

  • To celebrate the return of the USS Enterprise-D in Star Trek: Picard, Paramount+ sent the ship on a mission to the 3D billboard in Times Square. (Comicbook)

  • A 2014 Scrabble ad illustrates the impact of combining two words. (Ads of the World)

  • New York City is calling out litterers in a new campaign that encourages residents to keep city sidewalks clean. (The Drum)

  • Ikea’s new campaign reimagines MTV Cribs for the cost of living crisis, encouraging consumers to show off their savvy. (Creative Review)

Audiences

  • Roughly half of US adults have listened to a podcast in the past year, including one-in-five who listen to podcasts at least a few times a week. (Pew)

  • US remote workers are nearly twice as likely as office workers to order groceries online. (Morning Consult)

  • Nearly two-thirds of US Millennial and Gen Z consumers have canceled a streaming subscription in the past six months. (Deloitte)

  • British households cancelled almost 170K streaming service subscriptions in Q1. (Guardian)

Platforms

  • Heardle is being dropped by Spotify less than a year after the music streamer acquired it. (AP)

  • Meta is testing two new advertising tools to boost performance for retailers and e-commerce advertisers. (Modern Retail)

  • Montana became the first state to approve a comprehensive ban of TikTok. (NPR)

  • Samsung is considering dropping Google as the default search engine on its phones. (NYT)

  • To promote its new limited series “The Last Thing He Told Me,” Apple has waived its “no free trial” policy and is offering a 2-month trial. (Apple)

  • Netflix added 1.75M subscribers in Q1, including 1.46M subscribers in Asia-Pacific, 100K in the US and Canada, and 640K in EMEA. It lost 450K in Latin America. (Fortune)

  • Meta opened its Horizon Worlds VR app to teenagers (ages 13-17), aiming to increase the number of metaverse users. (WSJ)

  • Netflix delayed its password-sharing crackdown to sometime before July. (The Verge)

  • Apple won't be introducing many features in iOS 17, but it will soon be putting in elements to enable the side-loading of apps. (Apple Insider)

  • After failing to reach a new deal, HBO has pulled its entire content library off of Disney+ Hotstar, leaving Indians with no legal way to watch HBO content. (Rest of World)

  • Finnish video game maker Rovio Entertainment has agreed to a $775M sale to Sega. (THR)

  • AVOD and FAST advertising revenues reached €255M in the EU5 (France, Germany, Italy, Spain, and the United Kingdom) last year. (Senal News)

  • Netflix will shut down its DVD rental business in September. (Engadget)

  • Disney has entirely sold out of advertising for the first day of the NFL Draft. (AdAge)

  • Twitter began removing blue checkmarks from all legacy users on April 20th. (The Verge)

  • Cookie deprivation has led to an 8% YoY increase in contextual targeting spend. (Performance Marketing World)

Content

  • Netflix blamed a technical bug for why it needed to delay its “Love Is Blind” reunion special. (CNBC)

  • Lionsgate is developing a TV series based on the "Twilight" book series. (THR)

  • AMC will be starting production on a third, currently unnamed full-length TV series in its “Anne Rice’s Immortal Universe." (Gizmodo)

  • Peacock will debut "Love Island Games," a spinoff of the reality show series "Love Island." (THR)

  • Late night shows hosted by Jimmy Fallon, Jimmy Kimmel and Stephen Colbert are seeing a decline in TV viewership. (Variety)

  • “The Super Mario Bros. Movie” scored the best second weekend ever for an animated movie in North American theaters with $87M in ticket sales. (AP)

  • Disney+ is adding the first wave of Spiderman movies to its US catalog in the next few weeks. (Engadget)

  • Moonbug Entertainment Ltd. is working with DreamWorks Animation to create a CoComelon film and aims to release the picture in theaters. (Bloomberg)

_Tech_ _&_ AI

  • A song that uses AI to clone the voices of Drake and The Weeknd went viral on social media, though the song has since been taken down. (BBC)

  • Snapchat is partnering with Live Nation to present an AR concert series. (The Wrap)

  • Reddit will charge companies and organizations to access its data given so much is being used to train AI chatbots. (Fortune)

  • Snapchat's AI chatbot will now be able to respond to users' messages with a fully AI-generated image. (Reuters)

  • An acclaimed photographer admitted that their prize-winning image was actually generated using AI. (Guardian)

  • Google is experimenting with AI technology to optimize ad targeting without third-party cookies. (Media Post)

Location-based _entertainment_

  • Blackpink released additional concert dates for their "Born Pink" Encore tour this year. (Billboard)

  • Nightlife and dining brand Tao Group Hospitality will be sold to Mohari Hospitality Ltd. (Bloomberg)

  • Frank Ocean canceled his Coachella Weekend 2 performance due to an injury. (Variety)

  • Apple opened its first retail store in India, yet customers continued to face challenges due to limited services and pricing issues. (Tech Crunch)

  • Disneyland’s Disneyland After Dark series has been set to host its first-ever Pride celebrations this June. (Deadline)

  • WWE partnered with Fanatics to handle on-site retail at live events like WrestleMania and the Royal Rumble. (CNBC)

  • Films directed by Chelsea Peretti, David Duchovny and Michael Shannon will premiere at the Tribeca Film Festival. (AP)

_Mental_ health

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