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Rethinking Influencer Marketing ROI

by Sabrina Chapman, Senior Director, Social

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • Most Americans, especially Gen Z and Millennials, say brand films like "Flamin’ Hot" are art, not ads. (Morning Consult)

  • Amazon is preparing to launch an ad-supported tier of Prime Video, though a launch date is not yet available. (Streamable)

  • Deezer has developed technology to identify and potentially delete AI-generated songs that clone pop stars' voices. (BBC)

  • Universal Pictures said it has generated more than $1B in premium video-on-demand sales in under three years. (NYT)

  • United will install 4K displays and Bluetooth on its planes beginning in 2025. (Engadget)

_Interesting_ campaigns / creative

  • In a new campaign to encourage recycling, Corona removed bottles from its ads. (Creative Review)

  • In a new Brazilian OOH campaign, Burger King responds to the McDonald’s ChatGPT taunt claiming the Big Mac is the most iconic burger in the world. (The Drum)

  • Insurance company Partners Life's campaign brings murdered characters back from the dead just before the closing credits of New Zealand’s most popular murder mystery show, The Brokenwood Mysteries. (LBB Online)

  • Volkswagen is hyping the debut of its newest electric vehicle by reviving the 1960s-era VW Microbus. (AdAge)

Audiences

  • US consumer demand for “Made in America” goods has remained strong since early 2022 despite persistently elevated inflation, rising interest rates and recent banking sector instability. (Morning Consult)

  • Americans pay more attention to scripted shows than unscripted content, with just a quarter preferring to watch reality TV with undivided attention. (Morning Consult)

Platforms

  • Spotify is laying off over 200 employees in its podcast division as part of a restructuring plan. (Variety)

  • Warner Bros. Discovery said about 70% of its HBO Max customer base switched to its new Max streaming platform in the first week of its launch. (WSJ)

  • Twitter’s US advertising revenue for the five weeks from April 1st to the first week of May was $88M, down 59% YoY. (NYT)

  • Amazon has been talking with wireless carriers about offering low-cost or possibly free nationwide mobile phone service to Prime subscribers. (Bloomberg)

  • Apple has refreshed its podcast interface with updates including a redesigned Now Playing screen, new search filters, and enhanced episode pages. (Tech Crunch)

  • Twitter has increased the edit window for tweets to one hour for Blue subscribers only. (Tech Crunch)

  • TikTok is opening up its paywall and 20-minute video feature to more users, allowing more participants to charge for access to exclusive content. (The Verge)

  • A new radio measurement platform, Radio 360, has launched in Australia. (AdNews)

  • Uber has launched Journey Ads in India, letting brands connect with consumers throughout the entire ride process. (Campaign)

Content

  • "Spider-Man: Across the Spider-Verse” opened in US and Canadian theaters with $120.5M, more than tripling the debut of the 2018 animated original. (AP)

  • HBO’s "The Idol" premiered to 913K viewers, down 17% from the "Euphoria" series launch. (Variety)

  • Disney+ revealed its upcoming live-action series “Star Wars: Ahsoka” will premiere on August 23rd. (Tech Crunch)

  • The media's obsession with HBO's "Succession" resulted in coverage disproportionate to reader interest. (Axios)

  • Across 10 leading APAC markets (excluding India and China) Korean content has a 40% share of SVOD viewership, while US-originating content has 30%. (THR)

  • WWE entered into a multi-year partnership with Twitch to re-introduce its official channel, set to feature "live and exclusive content" with WWE stars. (Wrestling Inc)

_Tech_ _&_ AI

  • US House democrats are introducing legislation that would require products of generative AI to be accompanied by a disclaimer. (Axios)

  • Google is partnering with Priceline to introduce an AI-powered virtual travel agent to help customers search for and book travel services. (Reuters)

  • The EU wants tech companies to warn users about AI-generated content that could lead to disinformation. (Bloomberg)

  • Instagram may be working on an AI-powered chatbot that answers questions and gives advice. (Tech Crunch)

  • Apple introduced a new kind of AI-powered autocorrect designed to learn a user's habits over time, fixing frequently misspelled words and leaving intentionally typed words alone. (CNN)

  • Google claims that Bard is improving at math and programming thanks to a technique called “implicit code execution." (Tech Crunch)

  • In crypto news this week: the US Securities and Exchange Commission is suing Binance, alleging it operated an illegal trading platform. (WSJ) It's also charged Coinbase with operating its crypto asset trading platform as an unregistered national securities exchange. (SEC)

  • Meta's Quest 3 VR headset will ship this fall and will feature higher resolution, stronger performance, and a slimmer, more comfortable build. (Meta)

Location-based _entertainment_

  • New York's Tribeca Festival kicked off last week with an emphasis on diverse content and storytellers. (Reuters)

  • The PGA Tour, DP World Tour and LIV Golf League have agreed to merge. (ESPN)

  • National CineMedia has signed a new 10-year deal with Regal Cinemas that will see NCM continue to exclusively offer on-screen ads at Regal Cinemas’ 6K screens and 450 theaters. (THR)

  • More Americans are picking up takeout orders themselves to save money and dodge high Uber Eats and DoorDash delivery fees. (Insider)

  • Oak View Group has acquired Rhubarb Hospitality Collection to transform the food and beverage experience at arenas, stadiums, and live entertainment venues across the UK and around the world. (IQ Mag)

  • Disneyland Resort unveiled a summer discount ticket offer for California residents, with prices as low $83 for a single day/single park admission, but guests must buy three days’ worth of tickets. (Deadline)

_Mental_ health

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