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TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • The French Open hopes AI can help tennis players block death threats and other social media hate, often from gamblers. (CDC Gaming)

  • Ben & Jerry’s has stopped advertising on Twitter due what it terms a "proliferation of hate speech" on the platform. For now it will maintain an organic Twitter presence to connect with its community. (Ben & Jerry's)

  • Nike's .Swoosh virtual creations (still in closed beta) will soon be wearable/usable in EA Games titles including FIFA and Madden. This takes NFTs into a new realm and new audiences. (Nike)

  • The DGA and AMPTP reached a tentative deal on a new contract which includes agreement that generative AI cannot replace duties performed by members, and conditions for directors and their teams on Variety and Reality programs made for SVOD. (Deadline)

  • Meta will test blocking news content for some users in Canada in response to the country’s Online News Act. The test is expected to impact 1-5% of the company’s users across Facebook and Instagram, with affected users being unable to see or share news content on the platforms. (The Verge)

_Agency_ updates

  • Our Partnerships team secured multiple collaborations to celebrate the console release of Company of Heroes 3, developed and published by our clients Relic Entertainment and SEGA. Partners included Maglite, History Channel, Wounded Warriors Canada, Airfix, AVerMedia and the Imperial War Museum. Collaborations included sweepstakes, special offers, exclusive History Channel footage, custom Imperial War Museum video content, sponsoring a veteran for an Italian bike ride campaign and more. These activations were amplified by email and website inclusion, paid digital media, influencers, livestream/video podcast marketing, promotion at gaming events, and social media.

_Interesting_ campaigns / creative

  • Match's new outdoor campaign courts emotionally mature daters with "wanted" posters. (The Drum)

  • Red Baron’s timely "pizza sharing" promotion pokes fun at Netflix's password-sharing crackdown. (The Drum)

  • Corona held a 900-minute women’s soccer match to highlight the sport’s 10x gender pay gap. (AdAge)

  • Jimmy Dean placed misspelled ads outside the Scripps National Spelling Bee. (AdAge)

  • Pepsi Max celebrated World Burger Day by hoisting their signage next to leading burger chains’ signs in Australia. (Campaign Brief)

Audiences

  • 1 in 4 Americans, and about 2 in 5 Gen Zers and millennials, would consider moving if the state they lived in issued a ban on an app they regularly use. (Morning Consult)

  • 1 in 10 consumers globally deliberately give a wrong name, email, or phone number when prompted to share such personal data. (GWI)

  • October and November are the best months for sports in the US, with more than 1 in 5 fans watching the most sports content from October to December. (Morning Consult)

  • More than 4 in 5 US social media users trust themselves with their own data — significantly higher than any company or institution. (Morning Consult)

Platforms

  • In Twitter news this week: The platform dropped out of a voluntary EU agreement to combat online disinformation (AP). Increasing the onus on crowdsourced moderation, it launched Community Notes for images in posts (Tech Crunch). Last, its picture-in-picture playback window is now active, letting users continue watching video clips as they scroll through the app (Social Media Today).

  • Apple’s latest version of Safari will add privacy features including the ability to lock your browser window, block trackers, and remove URL trackers. Another addition is the ability to create profiles to sandbox browsing activities (e.g., work vs. personal), which will help keep data and trackers from mixing between each other. (Yahoo)

  • Verizon announced a new bundle combining Netflix’s premium plan and Paramount+, marking the first time the rivals have been bundled together. The limited-time deal will cost $25.99/mo, a 19% discount on the regular price of the two services. (TechCrunch)

  • Texas residents can now opt out of targeted ads thanks to a new privacy bill. (AdWeek)

  • CMOs are reducing search ad budgets and increasing investment in social ads, digital video ads, and influencers. (CMI)

  • The podcast ad market in Australia now comprises 1.5% of the display media market, proportionally in line with the US but 2x that of the UK and New Zealand. (IAB)

  • Streaming subscriber growth is expected to slow over the next few years, from an estimated 45M added in 2023 down to 37M in 2024 and 31M in 2025. (Next TV)

  • Comcast announced a $20/mo streaming service called “NOW TV,” which includes 60+ channels and Peacock. (The Verge)

  • YouTube announced that YouTube Stories will shut down on June 26 to shift focus to other key areas, like Shorts, Community posts, and live videos. (Tech Crunch)

Content

  • Disney’s live-action remake of "The Little Mermaid" debuted at $118.6M in the US and was Memorial Day's fifth-biggest opening of all time. (THR)

  • CBS is the most-watched television network in the US for the 15th straight year, averaging just under 6M viewers on a typical moment in prime time for the season just concluded. (AP)

  • Global demand for films and TV shows in Asian languages reached a 25% share in Q1 2023, up from ~15% in Q1 2020, driven by Chinese and Japanese content. (CNBC)

  • HBO said 2.9M people watched or streamed the series finale of “Succession," a series record which is expected to grow as delayed viewing is taken into account. (AP)

  • YouTube's creator marketplace is embracing livestreaming to bring bigger payouts. (AdExchanger)

  • Though “The Super Mario Bros. Movie” has grossed triple what “John Wick: Chapter 4" has in theaters, the latter booted the former out of all #1 VOD rankings after one week. (IndieWire)

  • This year’s NBA Playoffs, broadcast on ABC, TNT and ESPN, has seen 5% to 12% viewership gains YoY. (Media Post)

  • "Fast X" passed the $100M box office mark in China, while "The Little Mermaid" brought $2.5M in its opening weekend there. (THR)

_Tech_ _&_ AI

  • Apple announced an AR headset called Apple Vision Pro that “seamlessly” blends the real and digital world, which can switch between augmented and full virtual reality using a dial. (The Verge)

  • AI-enabled marketing today accounts for nearly half (45%) of all advertising globally; by 2032, AI will influence 90% of all ad revenue. (Axios)

  • Snapchat is launching a new and improved variation of AR Try-On Lens designed to be more responsive and realistic (Social Media Today). It also launched a new generative AI feature, "My AI Snaps," for paid subscribers (Tech Crunch).

  • Microsoft Teams on Windows 11 is getting an AI art tool that lets users generate images for things like event invitations or social media posts using text prompts. (The Verge)

  • Disney and YouTube are using AI to improve and customize video advertising for viewers by analyzing data on viewers' preferences and behavior. (AdAge)

  • Adobe plans to integrate AI image generator Firefly into Photoshop, letting users easily extend images and add or remove objects using text prompts. (The Verge)

Location-based _entertainment_

  • A record number of Americans traveled by air over Memorial Day weekend with nearly 9.8M people flying over four days, topping pre-pandemic levels. (Daily Mail)

  • Vogue editor Anna Wintour is planning London’s answer to the Met Gala, with proceeds going to performing arts organisations including the National Theatre, Royal Opera House and Rambert dance company. (The Guardian)

  • The Shanghai International Film Festival unveiled the competition selection for its 25th-anniversary edition, featuring a lineup heavy on local Chinese titles, as well as substantial inclusion from Iran and Japan. (THR)

  • Six Flags Great Adventure in New Jersey is introducing an Amazon-Coca Cola sponsored Quick 6 micro-market leveraging Amazon’s emerging Just Walk Out cashless store technology. (The Street)

  • Disneyland's Splash Mountain officially closed to begin its renovation into an attraction based on the film "The Princess and the Frog." (Deadline)

  • Broadway's total gross this season reached nearly $1.6B, a marked improvement from the previous two seasons but still below the pre-pandemic total of $1.8B in 2018-19. (THR)

  • Amazon India is now experimenting with dine-in payments, letting users pay their bills at restaurants via Amazon Pay. (Tech Crunch)

  • Food & Wine released its list of the best US hotels for food. The Venetian Resort Las Vegas made the list, with AGM client Wakuda featured. (Food & Wine)

_Mental_ health

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