Check out the latest Knowledge posts from AGM Leaders:

The Rise of International Content

by Seán Roberts, VP, UK & Ireland

Standing Out at Consumer Trade Show Events

by Jonny Davis, EVP, Brand Experience

_Help me,_ AlliedGPT

AlliedGPT is customized with AGM-specific prompts to maximize efficiency and relevance. Here are some prompts to try this week:

  • Enter a product/service and location into this prompt to understand which audience groups are most likely to use that product or service.

  • Use this prompt to generate any number of Facebook post ideas on any given particular topic.

  • AlliedGPT can help you generate copy for all sorts of emails - this prompt specifically generates copy for opt-in confirmation emails and even lets you add specific keywords.

TL;DR

In a hurry? Here's our pick of the top news items of the week.

  • 51% of US Gen Zers choose TikTok, not Google, for search due to the video format of the results and more relatable and personalized answers. (Search Engine Land)

  • AppleTV+ saw 110k sign-ups to MLS Season Pass on the day of Lionel Messi's debut with Inter Miami FC, a 280% increase from the number of sign-ups generated on the first day of the 2023 season. (Antenna)

  • OpenAI unveiled a Canva plugin for ChatGPT to simplify the process of creating visuals such as logos, banners and more. (Decrypt)

  • Google is rolling out Privacy Sandbox, its tech to replace third-party cookies, to all Chrome users. (Tech Crunch)

  • The US Open set a Labor Day Weekend attendance record this year, with 202K fans coming to the USTA Billie Jean King National Tennis Center over the three days. (SBJ)

_Agency_ updates

  • Our BXP team coordinated two activations for Heineken at Electric Picnic festival. One activation, dubbed "The Stradbally Inn," showcased Heineken's range of stouts while visitors enjoyed live music. For the other activation, "Casa Bacardi," the team amplified the experience, sending ten PR drops of product and merch to well-known Irish influencers and Casa Bacardi headline acts.

_Interesting_ campaigns / creative

  • Babybel teamed up with Hasbro and Havas Chicago to make Babybel Goodness Land, a variation on Candy Land. (AdAge)

  • Noodle maker Nissin is releasing caffeinated Cup Noodles designed to keep gamers up all night. (CNN)

  • McDonald’s tapped into Indonesians’ fondness for Japanese culture and created a hit single in the process. (The Drum)

  • L'Oreal Paris promoted their new Infaillible Matte Resistance liquid lipstick with a red car moving along the road with an oversized lipstick applicator strapped to the back. (NDTV)

Audiences

  • Sale ads are the best drivers of awareness and purchase for digital shoppers in the US. (Insider)

  • 61% of NFL fans 18-29 agree “watching sports via streaming is so much better than watching on live TV," compared to 33% of NFL fans 30+. (YouGov)

  • Netflix is the most frequently canceled streaming service among American adults, followed by Hulu. (Yahoo)

Platforms

  • Google Chrome will push ahead with "Enhanced Ad Privacy," allowing brands to serve targeted ads based on users' browser history. (The Register)

  • Disney has accelerated the timeline to buy all of Hulu, and the sale process will now begin September 30th. (Bloomberg)

  • Instead of having ads scattered throughout the YouTube video you’re watching, the platform is experimenting with longer chunks of ads that appear in the middle of content. (The Verge)

  • Google is putting short videos on Play Store to help with app discovery. (Tech Crunch)

  • Tubi surpassed 74M monthly active users, up from 64M in February, and reported 4B streaming hours for the first half of this year. (Tech Crunch)

  • Paramount will raise the price for its cornerstone streaming plan within the next two years after hiking the cost of Paramount+ with Showtime when it launched earlier this summer. (THR)

  • Snapchat announced a series of new safeguards for its app aimed at better protecting teen users. (Tech Crunch)

  • Serie A is considering launching a DTC streaming platform as distributor bids come in below the league’s target. (World Soccer Talk)

Content

  • A dispute between Charter Communications and Disney led to ESPN channels being blacked out briefly for Spectrum cable subscribers. (USA Today)

  • Max will make live sports free for a limited time later this year. (The Verge)

  • To cut costs, Roku will eliminate certain licensed content previously available on the company’s Roku Channel service. (The Verge)

  • Spotify is testing making lyrics a Premium-only feature in a bid to get more paying subscribers. (The Verge)

  • Meta plans to remove the News tab in Facebook’s bookmarks section in the UK, France and Germany. (The Verge)

  • As part of its new strategy focusing on revenue growth and profitability, Disney+ removed local Turkish content from its catalogue in Turkey. (Ampere Analysis)

  • YouTube is adding a new “Playables” section on the site that will include games that can be played on both the desktop website and mobile devices. (The Verge)

  • Universal Music and Deezer have made an arrangement they expect will lift payouts to artists by 10%. (Financial Times)

_Tech_ _&_ AI

  • Hot wallet MetaMask now allows crypto cash-out to PayPal and banks, allowing users to convert ETH to USD. (Tech Crunch)

  • Anthropic launched a paid version of its Claude chatbot in the US and UK priced at $20 (or £18) per month. (The Verge)

  • Slack is launching a built-in AI tool that can do things like summarize threads, recap channel highlights and search for answers within messages. (The Verge)

  • Google will require disclaimers for AI-generated political ads starting in November. (The Verge)

  • eBay's new AI-driven tool uses images uploaded by sellers to fill in other information about products. (The Verge)

Location-based _entertainment_

  • Tituss Burgess will return to Broadway for a stint in "Moulin Rouge! The Musical," playing the role of club owner Harold Zidler. (Deadline)

  • NYC Airbnb listings have dropped dramatically following a new rule requiring short-term rental hosts to register with the city in order to get paid through sites like Airbnb. (Gothamist)

  • Six Flags will open several new rides across a dozen parks, five of them in partnership with Warner Bros. Discovery and DC. (The LCN)

  • Over 70K Burning Man festival-goers were stranded in Nevada's Black Rock Desert following rare rain storms. (Axios)

  • Julian Casablancas+The Voidz announced a New York residency for three nights at the Murmrr in October. (Dork)

  • Bradley Cooper's "Maestro" will close AFI Fest this October following its successful premiere at the Venice International Film Festival. (Collider)

  • Jessica Lange, Jim Parsons and Celia Keenan-Bolger will star in “Mother Play,” a new Broadway show by playwright Paula Vogel. (Variety)

_Mental_ health

If your team has a significant accomplishment, campaign, or initiative to share in an upcoming AGM Knowledge issue: Click here and fill in the form to make that magic happen.

COPY TO CLIPBOARD
Paste using Outlook on Web Browser ONLY - not compatible with Outlook's desktop app.